Rooms Division Operations Management Report: Travelodge Case Study

This report provides a comprehensive analysis of rooms division operations management, using Travelodge as a case study. It explores key aspects such as front office services, accommodation services, legal and statutory requirements, and the importance of property interiors. The report delves into the roles and responsibilities of accommodation and reception staff, emphasizing the significance of the front of house area for effective management. It examines planning, management, and operational issues impacting the front office, as well as revenue/yield management strategies. Furthermore, it discusses sales techniques, forecasting, and performance indicators within the rooms division, offering insights into how to maximize occupancy and revenue. The report covers topics like guest relations, security services, financial and marketing issues, and the impact of design on attracting guests. Overall, the report provides a detailed overview of the critical elements of rooms division operations and their influence on the success of hospitality businesses.

Rooms Division Operations
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Discuss accommodation and front office services for different organisations.....................1
1.2 Roles and responsibilities of a range of accommodation and reception services staff........2
1.3 Legal and statutory requirements that apply to rooms division operations..........................3
1.4 Services provided by the rooms division in a range of hospitality businesses.....................4
TASK 2............................................................................................................................................5
2.1 Importance of the front of house area to effective management..........................................5
2.2 Key aspects of planning and management of the front of house area for a given hospitality
operation......................................................................................................................................5
2.3 Key operational issues affecting the effective management and business performance of
the front office area for a given operation...................................................................................6
TASK 3............................................................................................................................................6
3.1 Importance of property interiors and design to effective management.................................6
3.2 Critical aspects of planning and management of the accommodation service function......7
3.3 Key operational issues affecting the effective management and business performance of
the Accommodation services function........................................................................................7
TASK 4............................................................................................................................................7
4.1 Revenue/yield management activities to maximise occupancy and rooms revenue.............7
4.2 Sales techniques that rooms division staff can use to promote and maximise revenue........8
4.3 Purpose and use of forecasting and statistical data within the rooms division.....................8
4.4 Rooms division performance indicators to measure the success of accommodation sales...8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Room divisional operational management is highly essential factor for the sector of
hospitality which in turn helps out in enhancing the level of performance of the company at
workplace. Major objective of this kind of services is to mainly regulate the needs of the
customers (Lewis and Brown, 2012). Moreover, adoption of latest technology and tools are
highly essential for enhancing the occupancy in better and effective manner. This in turn will
also helps out in enhancing the level of profit. In order to have the better level of communication,
it is highly essential within very kind of sector which in turn can lead to accomplishing aims and
objectives of firm in better way. Company which is being taken in this report is Travelodge
which mainly deals in hospitality sector within UK. There are various kind of factors which will
be discussed within this report are like housekeeping and front office services which are also
mentioned within this report.
TASK 1
1.1 Discuss accommodation and front office services for different organisations
Covered in PPT
1.2 Roles and responsibilities of a range of accommodation and reception services staff
It is highly essential for every kind of business which in turn can help out in performing
the job along with roles and responsibilities which in turn can mainly lead to retain the customers
for long period of time. There is the positive image of the company which can lead to have
customers for long period of time (Langabeer and Helton, 2015). There are various roles and
responsibilities which can help out in level of performance enhancement within company.
Roles and responsibilities of room attendants:
It is highly essential to have the hospitality sector to make the services which is highly
impressive so that growth level of company can increase. In this aspect, crucial role in
determining the services along with the effective image within the market which are being
followed as roles and responsibilities for maintaining the level of performance which are as
follows:
 Effectively follow all the safety policies.
 Effectively cleaning and prepare guest rooms within the hotel.
 Provide information to manager about its goods and services.
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 Provide better customers services as per their demands.
 Update whole information about the hotel rooms.
 Provide effective and friendly services.
Roles and responsibilities of front office:
It is highly essential for front office which can help in consider for following the policies
within the activities for having better level of management of operations in effectual manner. In
this kind of aspect, there are various responsibilities which helps out in enhancing the front
office.
 All kind of activities are being coordinated for every kind of activity for the operation
sector.
 All the budgets needs to be performed in effective way.
 High level of security should be there in hotel.
 There should be all kind of records present within company.
 Effectively arrange travel and accommodation.
In this way, it is vital for Travelodge to find every one of the territories that are chaotic and
should continue cleaning them all the time. This includes appropriate arranging and supervisors
can likewise influence procedures through which they to can prepare staff individuals with a
specific end goal to make clean rooms. Alongside this, conveying administrations to buyers
according to their requirements and needs (Operating room pooling and parallel surgery
processing under uncertainity, 2017). Staff individuals like orderlies, secretary should welcome
customers in significantly more powerful ways. This may help lodging in upgrading their
notoriety at commercial centre. Far from this, security concerns ought to appropriately be taken
under by organization of this lodging so as to guard them and in addition secure.
1.3 Legal and statutory requirements that apply to rooms division operations
In present scenario, there are various kind of clients which mainly looks out for hygiene
and security within hotel. Hence, it is highly essential for the Travelodge for locality all kind of
acts which are being made by parliament for UK. By this , it can be made sure that the security
and safety for both guest and employees as well (Ivanov, 2014). By this they will be high level of
security and safety of both guests which should be mainly be considered by the hotel in better
way. There are various kind of legal and statutory which are being utilised for maintaining the
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ethical environment. By this company will be able to enhance the level of performance and thus
invite large number of costumers. Health and safety act, 1974: This act can be stated as one of the effectual act which is
being followed out by safe and healthy work for its employees. This in turn gives helps in
minimising the chances of creating any kind of harm. With this, there are chances of
creating positive and healthy environment within the workers and the hotel where
everyone will effectively perform the duties. This in turn will mainly lead out to give
motivation to workers along with servicing customers as per needs.
 Data protection act, 1998: This kind of act is one of the most essential one which mainly
helps out in securing the data which is highly crucial for employees. In this kid of hotel,
workers should not misuse the data and does not share the data to others. By utilising this
kind of hotel, ethical environment should be maintained which in turn can manly lead to
retain the customers for a long period of time.
Hence, there are various kind of legal terms which helps out in maintaining the positive kind of
image by delivering out the quality services. Along with this, there are the managers of the
Travelodge which mainly follows the acts within workplace and this can effect the quality of
services for gaining the competitive advantage.
1.4 Services provided by the rooms division in a range of hospitality businesses
Covered in PPT
TASK 2
2.1 Importance of the front of house area to effective management
It is highly essential for the hotel for structuring their office in such manner where it can
attract many of the customers and give positive perception in effectual mode. There are various
kind of activities which are highly essential in managing the entire level of activities in better
manner (Turker and Altuntas, 2014). Success is being maintained by Travelodge which can
create strong base of customers. Most essential part is the front office areas which can help out in
influencing services.
Importance of ambience: There are numerous kind of strategies which are being made
by the Travelodge which in turn can help out in maintaining the sustainability. There are some
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kind of entertainments in hotel like snooker, attractive lights, bowling centres and many more.
This enables to have better level of relations with guests.
Guest relations: Certain roles are being played by hotel and among them most essential
one is maintaining the positive and ethical relation which in turn can help out in improving the
positive image within the market which can create better level of relation with customers.
Security services: Utilising the better level of safeguards for mainly protecting the
interest of customers. By this, hotel will enhance, level of performance can be improvised and
thus healthy relation can be maintained.
Therefore, there will be better kind of response of the customers regarding the hotel
services which in turn can mainly enhance the level of profitability within marketplace and thus
create better business base.
2.2 Key aspects of planning and management of the front of house area for a given hospitality
operation
This kind of factor is highly essential for the front office along with managing all kind of
aspects in better way for improving the level of performance within marketplace. By this, they
can mainly helps out in fulfilling the needs regarding the rooms and services. Planning can be
stated as one of the effective process which can mainly include the entire level of activities like
from vision of tasks to assigning the responsibilities. Their set target can be attained in better and
effective manner (Davis and et. al., 2018). Market share of the hotel is mainly being enhanced by
giving out better kind of services and facilities to clients. Training and development sessions are
being given out so that guest handling can be much more improved. Travelodge has been mainly
giving out appropriate kind of training for employees so that hotel can attain growth and success
in better and effectual manner.
2.3 Key operational issues affecting the effective management and business performance of the
front office area for a given operation
There are various kind of issues and obstacles which are being directly impacted by the
management. This is very important for the Travelodge to manage the entire set of activities in
much more effectual manner by which the profit level is maximised by marketplace. There are
various kind of issues which are being faced by management which can mainly impact upon the
level of performance for company which are described below:
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Financial and accounting issues: Hotel mainly faces various kind of issues which is highly
essential for preparing the entire record of rooms and stock for making it much more effective
estimation.
Sales and marketing issues: Overbooking: It is highly essential for managing room reservation on seasonal basis. Shortage of labour: This can be stated as the major issues which is highly essential for
managing and determining effective management at company.
 Power cuts: There should be regular supply of electricity to the rooms so that customers
can have better experience of staying.
Hence, applying and managing the activities needs to be done by manager along with its level of
performance and thus it can improve the services and can help out in creating the base of
customers.
TASK 3
3.1 Importance of property interiors and design to effective management
Objectives of the interior design:
This term is all about attracting and making impressive outlets which in turn helps out in
inviting large number of guests regarding the hotel and services. Moreover, it is mainly
enhancing the hotel quality along with its rooms which can draw the attention of customers. By
this, hotel can create high base of customers (Kashif and et. al., 2013).
Basic types of design and elements of design with in hospitality:
There are various kind of factors which hotel mainly uses like equipments, emotional;
appeals which in turn can help in enhancing the level of performance. Moreover, various other
processes also helps out in making the interior designing much more effective and enhancing
within profit and productivity level.
3.2 Critical aspects of planning and management of the accommodation service function
Guest supplies: There are various kind of supplies which are highly essential to the
customers like bed, chairs, centre table, dressing, wardrobes and many more. These all are highly
essential for the hotel and along with this, there are various services which are needed by
customers like saying within hotel like pillows, bedsheets and many more.
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Controlling and updating rooms status: For a manage, it is highly essential for the
manager and storekeeper which can supervise inventories effectually (Kerzner, 2012). Moreover,
it is highly essential for maintaining all kind of details of rooms reservation which in turn can
lead to manage the rooms.
3.3 Key operational issues affecting the effective management and business performance of the
Accommodation services function
Housekeeping and quality linen control issues: There are various kind of issues which
manager faces and thus housekeeper at the time of managing entire level of performance.
Records are being maintained by all attendants for whole data. Utilisation of certain policies can
help in controlling the issues in better and effective manner.
Human resources issues: There are various kind of issues like manager has to make
some recruitment process in order to manage the hotel rooms. Main problem which can be
observed is dealing with employees and other guests (Chambers and Smith, Intelligent Energy
Solutions, 2015).
TASK 4
4.1 Revenue/yield management activities to maximise occupancy and rooms revenue
There are various kind of methods and tools for Travelodge for enhancing the level of
performance at marketplace. Below are the essential parts:
Yield management: This kind of factor mainly helps out in managing the services and
prices. Hotel will help out in managing the prices and making the services effectively. Moreover,
it will help out in making the entire sales by which company can attain quality along with
attractive services to the customers.
High demand tactics: There are various kind of tactics which in turn give help in
enhancing the level of performance. Product's demand mainly increase after the increment in
prices (Rosenthal and t'Hart, 2012). It is highly essential for the company for managing the need
of customers for sales enhancement.
4.2 Sales techniques that rooms division staff can use to promote and maximise revenue
It is highly for Travelodge for determining all kind of areas which can enhance the entire
sales for marketplace.
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 Up selling rooms: This is one of the effective techniques which is highly related with
high selling groups as per seasonable time frame. Customers loyalty scheme: Interest of the customers are highly essential for business for
attaining loyalty by customers. Moreover, better level of satisfaction helps in attaining
high level of satisfaction within company.
 Other hotel services: This is highly effective which is being offered by the company for
attaining attention of customers. This includes dinner, lunch, laundry and many more.
4.3 Purpose and use of forecasting and statistical data within the rooms division
Purpose of forecasting: This can be mainly stated as helping tool which can be utilised
and evaluating along with understanding future plans. Sales of the hotel is generally being
enhanced by giving out quality services (Rosenthal and t'Hart, 2012). Moreover, forecasting
helps out in evaluating the future opportunities which will lead in attaining better results.
Types of information for good forecasting: This is being included within reservation
details, room details. Moreover, taste of customers along with preferences are considered as
essential data which can give better results.
4.4 Rooms division performance indicators to measure the success of accommodation sales
Room occupancy percentage: This is mainly related with total number of rooms which
are available. Example can be taken up of 300 rooms out of which 140 which are occupied with
customers. Occupancy rate is (140/300)*100= 72%.
Average room rate: This is mainly related with the total revenue which in turn will
mainly determine the rooms which are occupied and sold rooms.
Double occupancy percentage: This is highly essential which is mainly related with
number of customers along with occupancy of rooms occupied. Example can be taken up of
double rooms which are 150 are mainly occupied and amount of guests are 400 and thus 130
rooms are present. It is measured as (400-130/150) *100= 43.91%.
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CONCLUSION
From the above report, it can be concluded that the room divisional operational
management is highly essential task which is being utilised by hospitality sector in order to
improve the level of profits within marketplace. Help is mainly given out by front office and
housekeeping for having large number of customers along with its services.
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REFERENCES
Books and Journals:
Lewis, M. A. and Brown, A. D., 2012. How different is professional service operations
management?. Journal of Operations Management. 30(1-2). pp.1-11.
Langabeer, J. R. and Helton, J. R., 2015. Health care operations management. Jones & Bartlett
Publishers.
Ivanov, S., 2014. Hotel revenue management: From theory to practice. Zangador.
Turker, D. and Altuntas, C., 2014. Sustainable supply chain management in the fast fashion
industry: An analysis of corporate reports. European Management Journal. 32(5).
pp.837-849.
Davis, B. and et. al., 2018. Food and beverage management. Routledge.
Kashif, A. and et. al., 2013. Simulating the dynamics of occupant behaviour for power
management in residential buildings. Energy and Buildings. 56. pp.85-93.
Kerzner, H. R., 2012. Project management case studies. John Wiley & Sons.
Chambers, G.L. and Smith, E.M., Intelligent Energy Solutions, Llc, 2015. System and method for
energy consumption management. U.S. Patent 9,146,548.
Rosenthal, U. and t'Hart, P. eds., 2012. Flood response and crisis management in Western
Europe: a comparative analysis. Springer Science & Business Media.
Online
Operating room pooling and parallel surgery processing under uncertainity, 2017. [Online].
Available through:<https://pubsonline.informs.org/doi/abs/10.1287/ijoc.1100.0396>.
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