Report on Employability Skills and Performance at Travelodge

This report provides an in-depth analysis of employability skills within the Travelodge Hotel, focusing on the responsibilities and performance objectives of the marketing manager. It evaluates the manager's effectiveness, identifying strengths and weaknesses, and offers recommendations for improvement. The report further explores motivational techniques to enhance employee performance and addresses work-based problems, offering solutions and communication strategies. It also examines team dynamics, suggesting alternative approaches to achieve shared goals and evaluates tools for problem-solving, proposing a strategy to resolve labor turnover issues and assess its potential impact on the business. The report aims to provide a comprehensive understanding of the application of employability skills in a real-world business context.

EMPLOYABILITY SKILLS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Responsibilities and performance objectives...................................................................3
1.2 Effectiveness of Marketing Manager against defined objectives.....................................4
1.3 Recommendations ...........................................................................................................5
1.4 Motivational techniques ..................................................................................................8
TASK 2..........................................................................................................................................10
2.1 Work based problems and their solutions......................................................................10
2.2 Formal letter and memo..................................................................................................11
2.3 Time management strategies..........................................................................................12
TASK 3..........................................................................................................................................13
3.1 The roles people play in a team and how they can work together to achieve shared goals 13
3.2 Analyse team dynamics..................................................................................................14
3.3 Suggest alternative ways to complete tasks and achieve team goals.............................16
TASK 4..........................................................................................................................................17
4.1 Evaluate tools and methods for developing solutions to problems of Travelodge Hotel17
4.2 Develop an appropriate strategy for resolving a particular problem of labour turnover at
Travelodge Hotel..................................................................................................................18
4.3 Potential impact on the business of implementing the strategy. By considering both
financial and non-financial impacts on the business............................................................19
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................21

INTRODUCTION
Employability skills are traits and core skills needed in every job position. It includes
effective communication, team work, critical thinking, etc. which are common skills that shuffle
person employable. Sometimes it known as job readiness or foundational acquisition. These
skills allow people to work well and help the other once. Through having these quality's person
resolve the issues that set them into work environment. This report is based on Travelodge hotel
that is located in Thames, UK. In this report will explain the set of person performance
objectives and responsibilities and measure their effectiveness against performance objectives. It
also defines the recommendations for development and used of motivational methods for
improving quality of performance. Furthermore, this study explains the solution to work-based
issues and different style of communicating and appropriate manner. It justifies the people role
that they play in team and identified team dynamics.
TASK 1
1.1 Responsibilities and performance objectives
Travelodge hotel leads all over the hotels business in UK, that build their positive image
in business world. Each and every department of its business help them to make these successful.
I am the head of Organization marketing department and the directing person of whole function
of marketing I give my support to manage all activity of this level.
Responsibility as marketing manager
I am responsible for making decision to run business effectively that help to increased profitably
and business growth. It is my responsibility that I need to focused on indirect and direct
relationships between employee's and others. The biggest responsibility of my job role is I need
to make plans according to government laws and legislations policies that make people
comfortable in workplace.
The most important thing of my job is that I need to identify the target people for
understanding their preferences that help me in the process of marketing.
I am managing all the marketing activities in marketing department that help different
departments of Travelodge hotel to run their business effectively and increased their growth as
well.

It is my responsibility to maximize the business profit margin by arrange events like
seminars, exhibitions, sales conference or consumer hospitality events. I have many
responsibilities in Travelodge hotel towards enterprise and marketing employees as I am
responsible for coordinating with each one of them. This is my duty to control credit policy of
company and also the price of marketing functions. The most important responsibility of the job
position that I need to be flexible in any working environment of the organization.
Performance objectives
According to my job position in the organization I have my goals and objectives which I
need to achieve for making Travelodge hotel business more successful against to its business
competitors. Fulfilment of the requirement of customer's is the aim of my profession thus, for
that I make plans or strategies to meet the expectation of people. This the main motive of job is
to make an effective team of marketing department which support during the process of
marketing products and services of organization. Performance objectives are speed,
dependability, quality, cost and flexibility.
 Setting and monitoring performance objectives.
 To focus on salary levels of employee's and give them bonus payment that develop their
interest of work and improve work performance quality.
 To give effective training that is essential for developing their skills and minimize
weaknesses.
 To find ways for improving my work performance.
1.2 Effectiveness of Marketing Manager against defined objectives
Strength
Thus, as marketing manager my performance objective is based on monitoring of
marketing team which will assist in outlining performance appraisals where I need to focus on
fair evaluation. As per this in my opinion I am unbiased manager which helps me in boosting
morale of every person equally. It is my major strength which helps me in meeting this objective
and aid in fair monitoring. Through, evaluate worker's performance I can understand the point
where they need to improve it or developed. This is my strength that I can perform my work
without depending to other people and complete it at appropriate time frame. Flexibility is an
ability of my job role I can operate my any situations and adjust in any environment of
Travelodge hotel. Creativity help in the process of developing promotional strategies for

products and services. This will support the other people in workplace by having various types of
personalities. The biggest strength of my duty that I am very passionate about my job. This will
move my career towards the way of success, even in the time of competition in business.
Flexibility help to adjust in any environment of workplace that has been developed through
external and internal factors which influence on organization business performance.
Weaknesses
Director of marketing department in Travelogue sometimes I cannot successfully operate
the time management function that impact negatively on my job profession. Sometimes I might
be feeling very low in the process of making low budget marketing strategies. That will directly
affect the business growth and profitability. Time management and strategic planning is the most
important things that I cannot to achieved on proper time period that also impact on my team
members working efficiency. The biggest weakness that I faced in my profession which is
communicating with worker's at workplace in Travelodge hotel. All the weaknesses affect my
image and business growth directly that might be minimize profitability and productivity of firm.
The most common weakness of my job profession is low confidence level and lack of
communication. Focusing on salary level and training objective is very effective for business
growth and employee's skills development.
Skills How I am
1 highest 6 lowest
1 2 3 4 5 6
How I want to be
6 highest 1 lowest
6 5 4 3 2 1
Time management My current rating is 4. I am
unable to manage my time for
completion my work.
My present rating is 4. I
improve my time management
skill.
Communication My current rating is 5. I am
unable to make effective
communication with staff.
My current rating is 6. I
develop my communication
skill more than now.
Low Confidence My current rating is 3. I cannot
focus on my work by low
confidence level.
I want to reach to ranking 6, I
want to perform my work with
full of confidence.

1.3 Recommendations
Bases Importance of skills Strategy Time frame
Confidence  I have to focus
on my time
management
and have to
focus on
different ways
to effectively
manage my
time. I should
prioritize wise,
the thing which
are important
should be
complete first
and the things
which are less
important can
be completed
at last.
I should plan ahead
that is to think in
advance what is to be
done and work as per
the schedule. I have to
eliminate the
distractions that hinder
my time management
process. I should focus
on the goals and try to
achieve it within a
given period.
I should groom
myself and dress
nicely and think
positive. I should
develop confidence in
my marketing
decisions and should
deal with the
marketing problems
confidently by taking
it as a positive and try
to solve it confidently.
2 weeks.
Lack of
Communication
I should develop my
communication skills
because I have
I can improve my
communication skills
by learning the non-
1 week

communicated with
the employees so that
there would be
understanding between
us.
verbal communication
skills like body
language, postures,
facial expressions,
maintaining eye
contact etc. I should
try to avoid over
communication but
should simply
communicate. I should
ask for the honest
feedback from my
colleagues, friends, top
management etc.
which will help to
improve my
communication skills.
An engagement in the
useful discussions will
also help in improving
my communication
skills. I have to listen
carefully and should
develop patience for
listening the
employees carefully. I
should be just and
specific about the
points I try to make. I
should have written
down the things and

make notes while
talking with others.
1.4 Motivational techniques
Motivation is the best way to increased employee's work performance at high levels that
help to gain business goals and objectives (Nuttin, 2014). For motivating marketing force, I
imply use of motivational techniques' to improve the work performance quality in workplace.
Maslow- Hierarchy of need
 Physiological needs: Physiological needs include the basic requirement of humans that
help to survive such as water, air food. Thus, if these wants don’t completed by the
Travelodge their employee's cannot perform their work effectively that directly impact on
company growth (Cherry, 2014). Organization need to understand its worker's demands
and try to complete it, that will build strong relationship and connection among them.
Understanding needs is the best techniques to improve quality of work performance in
work areas. Marketing manager of Travelodge identifies demand of people and then try
to fulfilled which developed the interest of worker's and they give their high-performance
activity that raise the business profitability and productivity.
 Safety and security: Safety and security is the most important needs that every
organizations have to focused and work according to it. It refers to individual's desire for
protection and security in workplace. Marketing manager of Travelodge has to focus on
their team members safety and security at workplaces which is very necessary to the
organization to run their business effectively. It includes financial security; personal
security; well-being and health; safety mesh against illnesses, accidents and adverse
impacts. Thus, this reason is most important for employee's and other staff members of
Travelodge because of providing safety and health insurance policies firm can gain their
trust that will improve their work performance effectively.
 Social needs: Thus, after completing the physiological and safety needs, affection,
belongingness and love needs come into obscurity. Travelodge need to develop the health
environment at workplace where employee's easily can communicate with the other
people that build connection between them. Through this process they all share their
ideas and thoughts with each other that create love and belongingness. Organization can

improve work quality of people by understanding their needs, demands and requirement
which they need at workplaces.
 Esteem: In Travelodge many employees' are working with high and different values of
themselves. Esteem means respected, being valued and appreciated by others.
Organization need to give respect and value to their employee's and other staff members
thoughts that make them comfortable and also increased their work performance on
another level (Harrigan and Commons, 2015).
 Self-actualization: Each and every level of hierarchy always higher and new want to be
come. Through motivation any organization can develop employee interest in its work
and in the process of completing tasks. Thus, after completing all the basic needs by the
Travelodge their employee's developed self-actualization that make them stronger.
Through this they can face any conflict situations in business that raised firm productivity
and growth. Therefore, worker's get the best opportunities to improve their work
performance quality in workplace. All the completing needs developed more confidence
in its nature that help in the process raising business production and success.
Alderfer-ERG theory
 Existence needs: Existence needs will include a Travelodge employee's physical and
physiological safety needs (De Haan and et.al., 2014). According to this level Travelodge
has to focus on worker's safety level which is very important in its business growth and
also to improve work quality. Each and every employee need safety and security in
workplace that make them comfortable. Organization provide their best offers to staff
members which fulfilled their basic needs and developed trust among them. Thus, after
that process firm can increased worker's performance level and developed their quality in
much higher way.
 Relatedness needs: Relatedness needs include love, belongingness and respect by the
others. Travelodge need to respect their employees values and cultures that improve its
performance quality and also give the facilities according to it that make strong
relationship among them. Health and respectful atmosphere of organization directly
impact on business growth and success.
 Growth needs: At in the last stage of Alderfer-ERG motivation theory, it defines the
self-development and individual growth in work area. Travelodge fulfilled all the needs

and demands of its workers' which build trust and understanding between both of them
and through this process organization also improve their staff members work
performance quality . Employees grow in their personal and professional lives that affect
the Travelodge business positively and raise its productivity and profitability margin.
Every employee's needs to grow in their career thus, for that firm has to understand
worker requirement and complete it at their potential levels that is very beneficial for
their businesses.
TASK 2
2.1 Work based problems and their solutions
Marketing manager come across wide range of issues with regard to employees as well as
travellers. Some work-based problems which are experienced by marketing manager of
Travelodge are discussed below:
 Ineffective Communication : Travelodge marketing manager identify communication
issue in workplace that impact on business growth and success. It also affects employee's
work performance quality and develop turn over process. According to Linton and et.al.,
2016, it is most important transferable skills which is required as workplace. Travelodge
manger need to resolve this problem in workplace by communicating with its staff
members. They have to give equal change to people about saying their thoughts and ideas
and the other uncomfortable things which affect their work. Manager need to understand
people's values and beliefs that help in the way of doing their job or in making policies of
business. Manager of Travelodge can resolve this conflict by create healthy environment
through sharing ideas. Promoting communication will help marketing manager in
managing openness and responsiveness among employees which will promote effective
interaction. Communication is a two way activity of connecting mutual understanding
and build trust.
 Performance issues: Performance issues tied to worker's problems in workplaces that
solved by the manager of the organization. Travelodge manager analyse the most difficult
problem in their firm at workplace is people's issues in work performances. Transferable
and interpersonal skills, effective communication and time management issues that
revolved around the workplaces.

Solutions- Manager of Travelodge has to resolve this problem by considering the needs
of employees. They have to focus on time management process and make plan according to the
work of employee's. Mostly manager need to create health environment through communicating
with its staff members that help to identify their problems and resolve by discussing it. They
have to focus on feedback function that help to solve the issues of people's in organization.
Manager need to offer rewards to workers about their effective work performance that increased
their interest more than now. They have to recognise their working style and appreciate them for
developing this process more and more.
2.2 Formal letter and memo
Formal letter
To,
Senior management of Travelodge
Date:1 January 2018
Subject: Workplace related problems
Respected Sir,
Travelodge manager identified two major problems such as Communication and
collaboration in the organization that impact on business performance and decreased its
profitability. Both conflicts directly affect the worker's performance level as the role and
responsibilities of employees are customer centric. Thus, for that firm manager need that Senior
management take some actions about these problems and give their effective suggestions for
resolving the issues in work areas. All these problems might be create many barriers in business
performance and growth. They need to organize team meetings to deduct and weakness and
also to improve the business structure. Develop openness and responsiveness authority
minimize the problems and create health environment. Through formal and informal feedback
help Senior manager will make their effective problem resolution plans. They need to make
some plans and strategies according to the situations which affect positively at all around the
workplace of Travelodge.
Thanking You
Your sincerely Smith

Marketing Manager
Memo
Memo
To,
All employees of Travelodge
Date:1 January 2018
Subject: Workplace related problems
Marketing Manager of Travelodge identified issues in workplace that effect business process of
making goods and services for customers. Thus, for that they aware all the staff members about
that situations and tell them to give their new and effective ideas and thoughts that help to
resolve these problems. Manager need their worker's contribution in this process to develop or
improve work performance quality of everyone in the organization. People's give their support
in this activity that increased its business productivity and raise profit margin more than its
business competitors.
Thanking you
Your sincerely Smith
Marketing Manager
2.3 Time management strategies
 Set priorities: Thus, to manage time effectively marketing manager of Travelodge will
set their priorities on the basis of task. This will promote clarity over work and will help
in accomplishing task on time. By setting priorities' manager work steadily without any
issues in their work performances. It is very important to manage the whole activity of
business and employee's work performance in one alignment to meet organisational
objectives. .
 Use a planning tools: Manager of Travelodge need to used planning tools that help to
improve its business productivity and growth. Planning always helps in the process of
increasing profitability or raising profit margin more than the other organizations. They