Internationalisation and Digital Transformation of Travelway

This report examines the internationalisation strategy and digital transformation of Travelway Ltd. It begins with an introduction discussing the significance of digital transformation and global markets for businesses, particularly in the travel industry. A literature review explores market research, market analyses, the advantages of digitalisation, and the link between internationalisation and digitalisation. The research methodology outlines the research philosophy, strategy, data collection methods (questionnaires and surveys), and data analysis techniques. The findings section presents the results of the questionnaire administered to management and the survey conducted. The discussion and analyses delve into customer experience and Travelway's Google search presence. The report concludes with recommendations for Travelway Ltd to leverage digital platforms, address market dependencies, and implement processes for successful internationalisation. The report also compares traditional travel agencies with online booking companies, such as Expedia and Lastminute.com, highlighting the benefits of digital approaches for business growth.