Business Decision Making: Trend Analysis and Primary Data Analysis

This presentation focuses on business decision-making through the lens of trend analysis and primary data insights. It begins with a trend line analysis of sales and profit, projecting future increases based on past performance. The analysis suggests that maintaining high-quality food, hygiene, and attractive ambiance can attract more customers. Furthermore, graphical presentations depict the increase in sales revenue and profit margins from 2005 to 2015, indicating sound financial performance. Primary data analysis reveals customer satisfaction with the restaurant's service quality and pricing, with a significant portion of customers rating the services as excellent or better. The presentation also highlights the impact of social media on customer decision-making, suggesting that promotional strategies should leverage social media platforms. The presentation concludes by referencing relevant sources that support the analysis and findings.

BUSINESS DECISION MAKING
TASK 3 (3.3)

3.3 BUSINESS PRESENTATION
Trend line
1 2 3 4 5 6 7 8
0
200
400
600
800
1000
1200
1400
1600
1800
2000
f(x) = 75.2380952380952 x + 1056.42857142857
f(x) = 7.08333333333333 x + 230.5
Sales
Linear (Sales)
Profit
Linear (Profit)

CONTD…
 Trend line may be served as a statistical tool which in turn
helps in analyzing the future trend and pattern in monetary
terms.
 With the aim to make optimum use of resources large
restaurant chain has conducted trend analysis. Thus, from
investigation, it has been identified that in the upcoming time
period both sales and profit margin will increase.
 It is the positive indicator for the firm. Hence, by offering
high quality food, maintaining proper hygiene, making
interior and exterior highly attractive business entity can
attract large number of customers.
 Thus, by keeping all such aspects in mind firm can achieve
success in the highly strategic business environment.

CONTD…
Graphical presentation of sales and profit from 2005 to
2015:
1 2 3 4 5 6 7 8
0
200
400
600
800
1000
1200
1400
1600
1800
2000
Sales
Profit

CONTD…
 Graph which is presented above clearly entails that sales
revenue of large chain restaurant increased from £1100
to £1750 at the end of 2015.
 It shows that large number of people prefers to take
services of restaurant more frequently.
 Along with this, the above depicted graph also presents
that profit margin of restaurant also increased from £220
to £290 in the last 11 years.
 Thus, by considering all such aspects it can be said that
financial position and performance of restaurant is
sound.

PRIMARY DATA ANALYSIS
Theme 1: Excellent services are offered by Large chain
restaurant
Excellent
Better
Very good
Good
Average
0%
5%
10%
15%
20%
25%
30%
% of respondents
% of respondents

CONTD….
 From the above graphical presentation it has been
identified that 28% customers agreed and 40% strongly
agreed with the fact that F&F offers fast food services at
highly cost effective prices.
 Hence, it shows that large number of customers is highly
satisfied with the pricing policy of F&F. Customers are
highly price conscious in nature and prefer to dine with
the restaurant which give high value of money.
 Further, 20% respondents neutrally agreed with the
statement mentioned above. However, 8% disagreed and
4% strongly disagreed that restaurant offers services at
highly competitive services.

PRIMARY DATA COLLECTION
Theme 1: Excellent services are offered by Large chain
restaurant
Excellent
Better
Very good
Good
Average
0%
5%
10%
15%
20%
25%
30%
% of respondents
% of respondents

CONTD….
 The above mentioned graph presents that 25%
respondents rated the services of restaurant as excellent.
 On the contrary to it, 40% customers said that service
quality of large chain restaurant is better and very good.
 It shows that customers are highly satisfied from the
dinning services offered by firm.
 Hence, such satisfaction will turn into loyalty in the near
future and thereby helps firm in increasing profit level.

CONTD….
Theme 2: Social media has high level of impact on
customer’s decision making
Birthday
parties
Festivals
Weekends
on wish
Total
0%
20%
40%
60%
80%
100%
120%
% of respondents
% of respondents

CONTD….
 Results of survey show that decision making of 50%
customers is highly influenced from social media.
 From secondary data investigation, it has been assessed
that now people make use of social media with the very
high rate and share their views as well as suggestions
with others.
 On the other side, 20% respondents consider television,
whereas remaining customers undertake newspaper
while take dinning decision.
 On the basis of this aspect, by developing suitable
promotional mix company can entice the decision
making of others.

REFERENCES
Biersack, R., Herrnson, P. S. and Wilcox, C., 2016. Risky
Business: PAC Decision Making and Strategy: PAC
Decision Making and Strategy. Routledge.
Ezeonwumelu, A. N., Kalu, C. and Johnson, E. H., 2016.
Development of swim lane workflow process map for
sales and inventory workflow management information
system: A case study of petrospan integrated services,
Eket, Akwa Ibom State, Nigeria. Mathematical and
Software Engineering. 2(2). pp.57-65.
Kołacz, A. and Grzegorzewski, P., 2016. Measures of
dispersion for multidimensional data. European Journal
of Operational Research. 251(3). pp.930-937.