Trendina: Executive Business Summary, SWOT and Action Plan Report

This report presents an executive business summary for Trendina, a company focused on providing high-quality products through the sustainable practice of reusing pre-owned clothes. It begins with the company's mission and vision, followed by an overview of its competitors, including Next Plc, H&M, and Marks & Spencer, and the reasons for their market dominance. The report then delves into the target market in Sydney and analyzes competitor strengths and weaknesses. A SWOT analysis is provided to evaluate internal and external factors. The report outlines advertising tactics, goals, objectives, and an action plan focused on sustainability, waste reduction, and environmental protection. The action plan includes gathering pre-owned clothes, market research, market segmentation, securing funds, product creation, promotion, and sales strategies to achieve business objectives and enhance profitability.

Executive Business Summary

Introduction
 Name – Trendina
 Logo –
 Slogan – Make it different!

Mission and Vision
 Vision and Mission statement of Trendina company is to offer
high quality products to its customers by creating sustainable way
of offering products through reusing per-occupied clothes.

Competitors
The competitors of Trendina organization are-
 Next Plc
 H&M
 Marks & Spencer
The reason why they are the biggest three competitors are because
they have been into the market since long. Also they have a loyal
customer base which is difficult to attract.

Market and customers
 It is crucial that Trendina is conducting its
business practices in correct market area as well
as focus on attracting more customers towards
business.
 The target market of Trendina will be people
belonging to the age group of 10 to 50 years who
reside in Sydney.

Strength and weaknesses of competitors
Strengths of Marks and Spencer
 Better and strong relationships
 Staff members
Strengths of Next Plc
 Better and strong relationships
 Staff members

weakness of Marks and Spencer
 Supply chain management
Weaknesses of Next Plc
 Effective business practices
 Staff members
Strength and weaknesses of competitors

SWOT analysis
 It is crucial for Trendina company
to analyse and evaluate internal and
external factors of business in order
to take right business decision.
 The swot analysis of Trendina has
been discussed below.

Advertising tactics and campaigns
 Tactics that is used by Trendina is providing different offers and
discounts to potential customers with the motive of developing
effective relationship with them. It has been analysed that sales
discounts and offers will lead to influence customers and they will
be more interested in purchasing products and services of
respective company.

Goals, objectives and action plan
 The main goal of Trendina is to develop a sustainable way of
providing products and services to customers through reusing per
occupied cloths by giving them a new life through saving
environment. This organisation is performing its business
practices by considering environmental factor and the goal is to
protect and save environment through reducing wastage.

Goals, objectives and action plan
 The main goal of Trendina is to develop a sustainable way of providing
products and services to customers through reusing per occupied cloths by
giving them a new life through saving environment.
 This organisation is performing its business practices by considering
environmental factor and the goal is to protect and save environment through
reducing wastage.

Goals, objectives and action plan
 The major objective of respective organisation is to avoid wastage as well
as improve durability over rapid change.
 This company want to enhance its business practices and increase profitability
by considering environmental aspects.
 Through this is able to protect environment as well as reduce wastage in order
to keep environment clear and clean.