Trendina's Executive Business Summary: Sustainable Fashion Model

This executive business summary introduces Trendina, a company focused on providing high-quality products through a sustainable approach by reusing pre-owned clothes. Trendina aims to 'make it different' by targeting customers aged 10 to 50 in Sydney. The report identifies key competitors like Next Plc, H&M, and Marks & Spencer, highlighting the challenges of entering a market with established players. A SWOT analysis reveals Trendina's strengths in product quality and skilled employees, weaknesses as a new business with limited funds, opportunities in creative marketing and business expansion, and threats from strong competitors. The summary also outlines Trendina’s advertising tactics, including discounts and offers, and details its goals, objectives, and action plans for sustainable practices, waste reduction, and environmental protection. The action plan includes gathering pre-owned clothes, market research, securing funding, and developing effective promotion and sales strategies.

Executive Business Summary

Introduction
 Name – Trendina
 Logo –
 Slogan – Make it different!

Mission and Vision
 Vision and Mission statement of Trendina company is to offer
high quality products to its customers by creating sustainable way
of offering products through reusing per-occupied clothes.

Competitors
The competitors of Trendina organization are-
 Next Plc
 H&M
 Marks & Spencer
The reason why they are the biggest three competitors are because
they have been into the market since long. Also they have a loyal
customer base which is difficult to attract.

Market and customers
 It is crucial that Trendina is conducting its
business practices in correct market area as well
as focus on attracting more customers towards
business.
 The target market of Trendina will be people
belonging to the age group of 10 to 50 years who
reside in Sydney.

SWOT analysis
Strengths Weakness
Trendina company is providing high quality
products and services to its customers. The
quality of products could be consider as the
major strength of business as this will lead to
attract more and more customers towards
business. Through this respective company is
able to develop strong brand image in market
area and influence customers perception
regarding the business. Its employees can be
consider as its major strengths as they are
highly skilled and capable for performing
organisational practices in significant manner.
The weakness of Trendina organisation is that it is a
new business and due to this it is not able to attract
customers. The weakness of respective business will
lead to have negative impact on organisation and it
will lead to affect performance and functioning of
business. lack of funds is the crucial weakness of
respective company as due to this it is not able to
gather high quality raw material to develop products
and services
Opportunity Threats
There are several opportunities for Trendina
that will lead to enhance sales and performance
of business. This company have opportunity to
conduct marketing and advertising practices in
creative and attracting manner with the motive
of influencing more and more customers
towards business. This company have
opportunity to expand business into new market
area with the motive of increasing its customer
base.
Trendina have major threat from the strong and
leading companies of the sector as they have many
competitors in market which deals in various varieties
of products and services. There are different
organisation that is performing its practices in retail
market area and this will lead to have significant
influence over functioning of business.

weakness of Marks and Spencer
 Supply chain management
Weaknesses of Next Plc
 Effective business practices
 Staff members
Strength and weaknesses of competitors

SWOT analysis
 It is crucial for Trendina company
to analyse and evaluate internal and
external factors of business in order
to take right business decision.
 The swot analysis of Trendina has
been discussed below.

Advertising tactics and campaigns
 Tactics that is used by Trendina is providing different offers and
discounts to potential customers with the motive of developing
effective relationship with them. It has been analysed that sales
discounts and offers will lead to influence customers and they will
be more interested in purchasing products and services of
respective company.

Goals, objectives and action plan
 The main goal of Trendina is to develop a sustainable way of
providing products and services to customers through reusing per
occupied cloths by giving them a new life through saving
environment. This organisation is performing its business
practices by considering environmental factor and the goal is to
protect and save environment through reducing wastage.

Goals, objectives and action plan
 The main goal of Trendina is to develop a sustainable way of providing
products and services to customers through reusing per occupied cloths by
giving them a new life through saving environment.
 This organisation is performing its business practices by considering
environmental factor and the goal is to protect and save environment through
reducing wastage.

Goals, objectives and action plan
 The major objective of respective organisation is to avoid wastage as well
as improve durability over rapid change.
 This company want to enhance its business practices and increase profitability
by considering environmental aspects.
 Through this is able to protect environment as well as reduce wastage in order
to keep environment clear and clean.