Staycation and Virtual Tourism: Trends and Impact on UK & China

This report examines the evolving tourism landscape in the UK and China, focusing on the rising trends of staycation and virtual tourism. Staycations, driven by factors like sustainability and a desire for local exploration, offer reduced carbon emissions and support local economies. Virtual tourism provides a safe and affordable alternative, particularly influenced by the COVID-19 pandemic, allowing consumers to experience destinations remotely. While virtual tourism lacks the immersive experience of physical travel and may face technological limitations, it offers sustainability benefits. Both trends are shaped by COVID-19, increasing sustainability awareness, and technological advancements. The report concludes that staycation and virtual tourism are poised for continued growth in both countries, offering sustainable and safe travel options, with ongoing technological improvements further enhancing virtual tourism experiences. Desklib provides access to similar reports and solved assignments for students.

INTERNATIONAL TOURISM
MANAGEMENT

INTRODUCTION
• Contemporary tourism is continuously
evolving to offer consumer better
experience which is unique to their
travelling journey.
• In the current tourism sector different
scenarios are shaping contemporary
tourism because of advancement in
digital technology and changing
consumer preferences.

TOURISM INDUSTRY IN UK AND CHINA
• UK and China are one the biggest and most
technologically advanced tourism markets in
the world.
• The tourism industry in UK generates 100
billion GBP and employees 2 million
people.
• The Chinese tourism sector is also huge as it
accounts for 11.05% of total GDP of the
country .

STAYCATION IN UK AND CHINA
• Staycation is becoming more popular in
United Kingdom as younger
generations are choosing to travel closer
to home instead of travelling to an
international destination.
• Data showcases that three in ten
domestic holiday markets in UK are
planing to spend more time in the
country in 2019 than in previous years.

STAYCATION IN UK AND CHINA
• According to survey the Urban leisure trips in
preceding two weeks have increased from 54%
in May to 73% in August.
• The number of consumers who opt for short
haul trips have also increased from 19% to
31%
• This data showcase that Chinese tourists are
prioritizing local tourism and exploring own
country over global tourism and travel.

REVIEW OF STAYCATION
• Advantages
• The primary advantage provided by
staycation is that it lowers the
carbon emissions as the travelling is
done on a local scale to nearby
attractions and heritage sites.
• The amount of energy consumers in
tourism is reduced significantly if
consumers choose to travel to
nearby locations.

REVIEW OF STAYCATION
• In addition to this staycation also promotes
creation of a circular economy as tourism
income is gained by local business in hospitality
and tourism industry who constitute to the
economic progress of the locality.
• In addition to this it also helps in preventing
tourism leakage effect where large portion of
money spent by the tourists is gained by
multinational corporates. This negatively affects
economic progress of the region.

REVIEW OF STAYCATION
• Disadvantages
• Tourists and travellers do not get a
change in scenery because of
staycation. This is because
staycation limits the number of
tourism locations from which a
suitable option can be decided.
• Staycation also have a disadvantage
of lowering luxurious travelling.

VIRTUAL TRAVEL IN UK AND CHINA
• Virtual tourism and travelling
in United Kingdom is blooming
in the post-pandemic world.
• The associations of British
visitor attractions is offering
international as well as
domestic consumers as demand
for virtual tourism at significant
tourists sports is in millions

VIRTUAL TRAVEL IN UK AND CHINA
• Many places in United
Kingdom are now offering
technologically advanced
virtual tours such as
Buckingham Place,
• Virtual tour at the Palace of
Versailles and the Musee
d'Orsay garnered 100,000 and
570,000 Chinese viewership,
respectively

VIRTUAL TRAVEL IN UK AND CHINA
• China has also adopted the virtual
ways of travelling and tourism
and the Chinese population is also
accepting virtual tourism services.
• Statistical and numerical data
surrounding virtual tourism in
China can evidence that Virtual
tourism has supported the
Chinese tourism industry through
recent years of loss because of
pandemic.

REVIEW OF VIRTUAL TRAVEL
• Advantages
• The primary advantage offered by Virtual
tourism is that it provides consumers a more
safer and affordable way of experiencing
tourism destinations.
• They are able to learn and experience
tourism hotspots without engaging in
contact with travel agencies and external
environment which might be dangerous due
to spread of infection or any disease.