Presentation: Trivago Business Studio - Marketing and Customer Focus

This presentation explores Trivago Business Studio, a platform designed to connect hotels with customers. It highlights the benefits of using Trivago, such as lower commission rates compared to competitors and the ability to reach a wider audience. The presentation discusses how Trivago attracts customers through user-friendly applications, seasonal discounts, and targeted marketing efforts. It also addresses potential objections by emphasizing the platform's guarantee, customer satisfaction focus, and promotional opportunities for hotels. The presentation covers aspects like hotel management, customer feedback, and budget-friendly room options, emphasizing the importance of pre-booking and offers. References to relevant research papers are included to support the presented information.

B2B SALES
PRESENTATION

Trivago Business studio
■ This helps different hotels to reach a lot of customer at the same time.
■ Trivago offers more clear options of hotel which helps customers to
book hotel room easily.
■ A lot of people who visits other cities or countries just have to log in
and search for hotels available there and get themselves a room
booked.
■ User friendly application

Why Trivago is best?
o Less commission is charged by Trivago form hotels compared to
other sites.
o Different people from different area can utilize their services
o Different class hotel rooms are separated and different prices are
offered
o Trivago’s guarantee is what customers seek for
o Pre-booking offers customers discounts and hence more and
more customers get attracted

o Customers of Trivago are aware of their services
o Customers prefer booking hotels from this kind of websites
o Discounts and offers on all season attracts more customers
o Hotels can pay Trivago to have some paid traffic on their website
or application to get more booking
o This ensures more profit

o Trivago uses posters and television promotional techniques
o Providing offers attracts more customers
o Different area of hospitality by hotel is covered by this Trivago.

■ Some exceptional points which makes Trivago better
o Introducing new policies
o More high technology services
o More options in Trivago for choosing top rated rooms at hotels at
a lower rate

o Online payment option
o Discounts and offers on all seasons
o Attracting more customers through different channels
o Commission amount is less compared to others

Questions
■ How will these product benefit us?
– This will charge less commission than others
– Trivago is already a well-known website in the market
– New sections are introducing frequently for customers
– Management of hotels can focus into more productivity
– Less hassle of booking attracts customers
Objections:
 How is it different form others?
 Less commission
 Trivago guarantee matters for customers
 How it will help management of hotels?
 Management can focus into providing customer satisfaction services rather than
getting into booking hassle

■ How customers will get attracted to my hotel?
– Differentt suggestions are provided to customers as per their
nearer locatioed hotels
– Customer’s feedback also matters for recommendation
– Budget wise hotel rooms are shown
– Pre-booking, seasonal offers and discounts attracts more
customers
Objections:
 What if customers are not aware of my hotel?
 Extra payment by hotels will help Trivago to showcase and promote
the hotel name in the front list

References:
■ Morosan, C. and DeFranco, A., 2016. Modeling guests’ intentions to
use mobile apps in hotels. International Journal of Contemporary
Hospitality Management.
■ Chang, Y.C., Ku, C.H. and Chen, C.H., 2019. Social media analytics:
Extracting and visualizing Hilton hotel ratings and reviews from
TripAdvisor. International Journal of Information Management, 48,
pp.263-279.

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