Trust Doors Business Plan: Market Research, Financials and Strategy

This document presents a comprehensive business plan for Trust Doors, a company specializing in modern and automatic doors and windows based in Croydon, UK. The plan outlines the company's products, including various door types, and its core aim to provide high-quality, secure, and durable products with a focus on customer satisfaction. The plan details the management structure, including team member roles and responsibilities, and identifies skill gaps. Market analysis includes target market identification, competitive advantages, and a SWOT analysis based on market research. The marketing section covers market research questions, competitor analysis, and a marketing strategy utilizing the 4Ps. Operations and logistics are addressed, including premises, equipment costs, transport needs, and legal and insurance requirements. The plan concludes with cost and pricing strategies, and a cash flow forecast for the next three years, projecting sales, costs, and profit margins, assuming the requested start-up funds are secured.

Insert Business Name
Trust Doors

Insert graphic or logo

Insert ID number

Table of Contents:
Contents
Section One....................................................................................................................................................3
Section Two...................................................................................................................................................4
Section Three.................................................................................................................................................6
Section Four...................................................................................................................................................7
Section Five.................................................................................................................................................10
Section Six...................................................................................................................................................12
Section Seven...............................................................................................................................................13
Conclusion:..................................................................................................................................................14
References/Bibliography.............................................................................................................................15

Section One
Business Overview
1.1 Business summary: Please write business outline. (who, what, where and how)
Trust Doors, is a small company producing variety of modern and automatic doors and windows.
The respective company is established in Croydon, UK and have the main aim to provide the best quality
door which adds special features for customer. Trust doors usually provide high quality, fully furnished,
unbreakable doors and also they agree for one year warranty and repair work in case of any damage. In
order to fulfil the modern need of customer the company also add some premium highly securable doors
which have automatic sensor that automatically active in case if there are some unpredictable activity
happen.
1.2 Describe your core product or service:
The different kind of doors provided by Trust doors are TIMBER/WOOD DOORS, BATTENED
AND LEDGED DOORS, FRAMED AND PANELED DOORS, FLUSH DOORS, GLASS DOORS,
STEEL DOORS, PVC DOORS, FIBERGLASS DOORS, FIBER REINFORCED PLASTICS DOORS,
ALUMINUM DOORS and BAMBOO-JUTE COMPOSITE DOORS.
1.3 Your current and future business aims:
There are a large range of doors and windows that can be either produced or are ready to build on
the market (Finch, 2013). To order to promote the homeowner's simple collection, those styles, along
with its key function, benefits and drawbacks are presented by the manufacturing content. There are
already broad wood varieties on just the marketplace and their decisions will be taken on the basis of the
durability properties and the householder's budgets. Even though it can be used in certain parts of the
building, it is better put outside. A flush door is a perfectly smooth door that is built with fibre boards of
plate or medium thickness over a relatively light timber frame. The collected hollow heart is also packed
with a heart substance for cardboard. Flush doors are usually found inside a house but are also included as
external doors in residences with a number of variations.
1.4 Please state the amount of seed capital required: (Up to a maximum of £40,000)
Trust Doors has 40,000 pounds for its area of expenditure. As well as owner of business can add
2000 pounds per person which can increase value of capital till 44000 or 46000 pounds. Except it,
company cannot increase their budget.

Section Two
Management structure
2.1 Professional team skills: (Outline individual team members transferrable and professional skills).
The following are the skills which are discussed below:
Communication: The willingness to communicate and to hear the argument is the foundation of
successful teamwork (Jones, and Penaluna, 2013). It doesn't depend whether you meet in person, through
e-mail, text messaging or by mobile it has to be successful to share knowledge independently of the
media.
Conflict resolution: Conflict is aspect of any team effort. The most important thing is how competent
you are when it comes to handling problems. Actually remember, no disputes should keep escalating
that's why the best player players are good intermediaries.
Decision making: Decision making may seem to be very clear. However when team member views,
everything keeps changing and mangers have to take unpopular decisions. This is the desire to think, set
down their self-importance and strive towards a shared purpose to differentiate successful team members
from the mediocre ones.
2.2 Each team member’s roles and responsibilities:
The roles and responsibilities of different team member working within Trust doors are listed below:
Manager: They will be willing to delegate the team mates and inspire them. It includes self-awareness,
moral consciousness and maintenance of relationships. Managers remember that good leaders work on
the basis of positive, beneficial mentoring and coaching to create team members every day. Manager use
to see where the ventures work into the broader picture that helps to increase the performance. In terms of
broader targets, review expectations. Translate this concept into meaningful expectations and aspirations
for the leaders of the squad.
Sales person: The salesperson is solely responsible for rising sales. For order processors, customers must
be identified, submitted, demonstrated, handle and the sales closed. Six supporting tasks will be
conducted in order to produce revenue (Wentzensen, and Wacholder, 2013). The consumer and business
awareness will be promoted by salespeople at their Headquarters. Competition monitoring practices,
reports on competitors' upcoming product releases, rumours on improvements to trade policy, retail

consumers and rivals, reviews on the performances and goods success of competitors, distribution
efficiency and after-sales facilities will and will be beneficial to the management.
Store executive: The main role of store executive is to conduct business analysis in order to recognize
revenue prospects and determine consumer needs. Cold calling, networking and social media constantly
try out potential business prospects. Conceive and respond to their desires and interests for future clients.
2.3. Identify your company’s skill gaps, then chose one role and create an advert with the skills
required and their roles and responsibilities.
An analysis of skills difficulties is a tool used to identify an employee, the organisation's group's
training or recruitment needs. The research aims to expose the disparity between the present and
necessary capacity rates and determine the right approaches to narrow the distance or the improvements.
Role Rate Reasons Improvement
Store Executive 6 The miscommunication between
sales person and top manager due to
which main idea of business in not
transformed to store executive and
this impact the overall sale volume
of Trust Doors.
Direct channels can be made
between store executive and
senior manager due to which
information is directly
communicated to actual
member that increase the
sales for company.

Section Three
The market
3.1 Describe your target market and where they are based:
A target market is a community of customers in the workable market of a company on which a
company is committed to marketing attempts and resources (Brinckmann and Kim, 2015). A target
audience is an overall service or product market significant percentage. In the context of Trust doors the
target market is the newly developed flats in nearby region so that more and more sales can be made.
3.2 Describe your perceived competitive advantage/USP:
This company has well-trained staff members that provides successful furniture products to others.
Their workers and staff leaders are known as their strategic edge. The USP of the above Trust doors
company is that they have wide range of product portfolio by which they can beat to their competitors.

Section Four
Marketing
4.1 Explain your market research with references, Using Market research questions (straw poll or Survey
money etc.)
Questions
1. Which type of furniture products you like?
 Kitchen products
 Other decorative products
2. Why you visit to furniture store?
 Purchasing
 Visit
3. How many times you visit to furniture store in a month?
 Two times
 Never
Which type of furniture products you like? Frequency
 Kitchen products 12
 Other decorative products 18
Why you visit to furniture store? Frequency
 Purchasing 16
 Visit 14
How many times you visit to furniture store in a month? Frequency
 Two times 10

 Never 20
· Kitchen products · Other decorative
products
0
2
4
6
8
10
12
14
16
18
20
12
18
Which type of furniture products you
like
Frequency
Interpretation- On the basis of this chart it can be stated that among 30 customers, 12 customers focus on
kitchen products. While 18 customers focus on decorative furniture products. So above company should
concentrate on producing decorative furniture products.
· Two times · Never
0
5
10
15
20
25
10
20
How many times you visit to
furniture store in a month?
Frequency
Interpretation- On the basis of this chart it can be stated that among 30 customers, 10 customers’ visits
more than two times to furniture store. While 20 customers never visit at furniture store. It is indicating
that above company needs to focus on own marketing campaign.

· Purchasing · Visit
13
13.5
14
14.5
15
15.5
16
16.5
16
14
Why you visit to furniture store?
Frequency
Interpretation- This chart is indicating that about 16 customers among 30 customers visit to store for
purchasing purpose. On the other hands, 14 customers comes to store without any purpose.

4.2 Competitor analysis
SWOT analysis: SWOT analyze is a strategic analysis strategy used to recognize capabilities, limitations,
prospects and risks connected with the successful or preparation of projects (De Oliveira . and De
Oliveira, 2013). On the basis of above research, SWOT analysis is done below in such manner:
Strength- The above furniture company has wide range of
customers as well as their all types of products are demanded
by customers.
Weakness- The key weakness of above company is that more
number of customers without any purpose which makes a
negative impact.
Opportunities- They has opportunity to expand on decorative
furniture items because its demand is higher.
Threats- They may face tough competition in the market from
other furniture companies that may lead lower sales.
4.3 Marketing strategy
The 4 P's which are important for the creation of a successful marketing campaign are outlined
below.
Products- The key products of above company are different types of doors including wooden and glass
doors.
Price- The above company sets prices in accordance of demand in the market. Such as some furniture
products are in higher demand which they sell at high prices.
Place- Company should sell their products at the place where demand is higher. Their main location is
Croydon.
Promotion- Above company should make promotion by help of digitalisation such as social media, news
papers etc.