Analyzing Trusty Carpets: A Business Case for IT and Strategic Growth

This business case analyzes Trusty Carpets, a retail carpet store seeking expansion and improved competitiveness. The case outlines the company's background, current business model, and challenges, including paper-based processes and limited marketing. It identifies the need for an IT solution to integrate inventory, streamline processes, and enhance marketing efforts. The proposed IT solution includes implementing Wi-Fi/LAN, digital documentation, internet access, information security, and improvements in marketing and supply chain management. The case also considers the potential acquisition of a neighboring carpet store and the integration of its resources. The business case highlights the benefits of the IT solution, such as improved efficiency, better decision-making, and a competitive edge. It concludes with a recommendation for Trusty Carpets to adopt the proposed IT solutions to achieve its expansion goals. The solution includes recommendations for marketing, online payments, and mobile sales to increase customer access. Overall, the business model proposed in this business case will enable Trusty Carpets to achieve its goals of expanding operations globally.

Running head: BUSINESS CASE
business case
Trusty Carpets
[DATE]
[Company name]
[Company address]

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BUSINESS CASE
Table of Contents
Executive Summary.........................................................................................................................2
Background......................................................................................................................................3
Description of Need.........................................................................................................................4
REFERENCES................................................................................................................................6

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BUSINESS CASE
Executive Summary
Jerry Montgomery is the title holder of Trusty Carpets. He is engaged in his profession to sell the
carpets for more than 20 years. His proprietorship is situated in the busy strip mall which gives
Well Paid Profits and Incomes. Though Trusty Carpets is doing really well, Jerry wanted to
make necessary expansion in business as well as become a lot more competitive. For achieving
that goal and objective, an Information Technology solution is drafted which may be greatly
beneficial to Trusty carpets.
The business case presented in this proposal will give the Information technology solution
required for Trust Carpets for implementing the Information Technology which may improve
and enhance the present process of business. Also it will involve the solution that is proposed,
the benefits as well as the needs and requirements. Also, this proposal for business case will
include the alternatives and choices which may also be applied and may be associated to the
position which is recommended. A risk matrix for giving the picture of risk linked with project
along with contingency plans and strategies to mitigate the risk has also been added. The
approaches for management of project and its associated security are also given in business case
along with tables of metrics as well as expected enhancement in the performance.
A persuasive, straightforward and compelling solution for Information technology is drafted and
proposed in the business case. Choosing the solution for the corporation Trusty Carpets may
improve, enhance, provide aid and unify the process of business (Huang, et al., 2003). Also it is
suggested and recommended in the conclusion that Trusty Carpets must move forward ahead
with Information technology solution for the expansion goals of the business. The business
model proposed in this business case will enable the Trusty Carpets to achieve its goals of
expanding the operations all across the globe.

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BUSINESS CASE
Background
Trusty carpets is known to be small store for retail purposes in which the carpets are vended to
customers. Trust carpets is doing this business nearly for 20 years. This corporation is held by
Jerry Montgomery. This business is located in centrally located Place near to Strip mall in which
the day’s activities are considered as extremely hectic. This company is having only few
employees for providing the services to its customers. This company owns two employers for
sales and serving the customers in store, a financial accountant on part time basis who controls
and monitors the book of accounting of company and brother in law of jerry, Mike baker who
handles the pricing and installation of Carpets.
The present business model is working till present time but may use a lot of improvements and
technological upgradation which will enable the Stores of jerry carpets to become a part of
technology of 21st century. This present model involve a lot of paper work where the records of
customers, receipts and invoices are all done through papers only. Inventory and stock is
restricted to overstock as well as end pieces through samples and installations. Also, the
advertisement is done via making displays in the showroom of stores and via local newspapers.
Mike baker controls and handles the process of installation of carpet apart from the jerry
Montgomery. Combination of process of installation and order is not yet decided. Many steps
form a part of a current paradigm of business when a consumer places an order for Carpet.
Initially the retail employees give a paper directory given by supplier for choosing the color and
carpet. Once a person selects the color or carpet, Jerry will give a call to the Manufacturer for
determination of price and availability of merchandise. Mike and Jerry will make necessary
decisions for pricing of installation of carpets. In the end, the employees of the store will
coordinate with the installation and customers.

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BUSINESS CASE
Metro Carpet Store which is a carpet store in the neighbor, is presently on sale. Jerry
Montgomery also takes that place into consideration as an attractive area and region in which he
may expand and enlarge his business capacity to and also acquire the records of the consumers in
the past. The store possess a huge warehouse and a large for display. If jerry Montgomery takes
over the corporation, he may be able to acquire the Carpet inventory of Metro Carpet’s store, the
customers records that are not properly organized, demographics of customer’s sales base and
sales staff. On the whole, trusty is making a lot of profits in terms of money, efforts, goodwill
and reputation. However, it certainly lacks the footprint o advertisement in the local industry
market. The process of installation and order and the accounting of Jerry requires to be digitize
and streamlined. The potential acquiring of the Metro carpet Store may mean highly trained staff
and accounting organization. Additionally, Jeff Montgomery must have movable sales force,
make efforts for various options available in advertisements and bring every equipment of
information technology to the present standards. The information technology solution for the
business case presented here may give the tools that are required for unification of two different
stores in one single network, streamlining of processes, digitization and organization of
documentation.
Description of Need
For expansion of business of Jerry, there are many things which may help in improving the
Trusty Carpet of Jerry. The core objective of business for the Trusty carpets of jerry is long term
financial status and health, expansion of business and profitability. For accessing and attaining
the objectives and goals, many improvements are there that are required to be applied in the
paradigm of business. Few of the immediate and most pertinent requirements can be: Integrating
the inventory and stock of Metro in Trusty Carpets of Jerry, Implementation of Wi-Fi/Lan,
Digital Documentation, World Wide Web and Internet Access, Information security,

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BUSINESS CASE
Modifications made in marketing and advertising, improved management for supply chain,
Scalability and Automation (Storbacka, et al., 2011). Few other requirement can be:
 Concentrated Redundancy of Data
 Data Integrity and Consistency
 Real-Time access of Information
 Training of Employees in the appropriate use of the new automation framework
 Software (Ruffin, et al., 2001).
 Other Misc. Hardware for the connectivity of network
 Warm Site for Disaster Recovery and Business Continuity
 Backup Facility for data backup tapes.
 Mobile Devices for the sales employees who are traveling
A Management information system will make allowance for the processing and gathering or
collection of huge amount of data related to the business. Also they will give a valuable and
precious benefit of saving the time of the workforce of company. In the present paradigm of
business, the business information needs to be processed manually for business analysis and
filling, employee data, advertising, marketing, inventory ordering and customer ordering. The
proposed information technology solution may help the data to be entered easily and quickly in
the computer by allowing the business for faster reflexes and quicker making of decision for the
network and company as a whole. A lot of potential is there for the carpets of Jerry to gain
success in business in their market and industry (Storbacka, et al., 2011). With accurate solution
of Information technology, the carpets of Jerry will own a competitive edge and advantage over
all its competitors all across the globe and will also help in achieving its strategies to achieve

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BUSINESS CASE
expansion and profitability. For good marketing of their services, the corporation must have the
pages designed in social media to advertise the services which they offer. These social media
pages must make sure that organization is highly promoted in the population to get huge
customer access all across the globe. This step can also bring in concern the movable aspect of
corporation in which they can enable faster delivery services to their customers. This feature may
help to employ the methods of online payments. In the end it can be concluded that by
implementing the Information technology solutions that are mentioned and proposed above, the
retail business sector will make huge profits. At the other side of the coin, the Information
technology solution are inexpensive for being employed as well as can be easily afforded by all
small companies. Thus, the effectiveness and efficiency must be ensured in different activities
that are conducted by the corporation. The business model proposed in this business case will
enable the Trusty Carpets to achieve its goals of expanding the operations all across the globe.

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BUSINESS CASE
REFERENCES
Huang, Y., & Chung, J. Y. (2003). A Web services-based framework for business integration
solutions. Electronic Commerce Research and Applications, 2(1), 15-26.
Ruffin, M., Jayaram, K. R., Merenda, A. C., Morrison, T. I., Ordonez, C. A., Preston, A. H., ... &
Yan, E. L. (2001). U.S. Patent No. 6,249,769. Washington, DC: U.S. Patent and Trademark
Office.
Storbacka, K. (2011). A solution business model: Capabilities and management practices for
integrated solutions. Industrial Marketing Management, 40(5), 699-711.