This report details the launch of an Ironic brand T-shirt, examining product design, potential target markets, and marketing strategies. The T-shirt design includes various colors and is targeted towards young males and females aged 15-35. The report focuses on demographic and geographic segmentation, specifically targeting the Fleet Street area in London. The marketing plan emphasizes social media to increase brand awareness, customer engagement, and loyalty. It also includes a financial overview with initial investment, variable costs, and fixed costs. The report concludes that planning is critical for product launches and that social media marketing is an effective approach for new brands. References to academic sources support the marketing strategies discussed.
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