Marketing Environment Analysis Report: Tucker's Natural Case Study

This report presents a marketing environment analysis of Tucker's Natural, an Australian SME in the snack food industry. It begins with an industry analysis, assessing market size, segments, specialties, sales figures, growth, and potential for expansion. The report then conducts a competitive analysis, comparing Tucker's Natural to key competitors like Woolworths and Coles, evaluating their market presence and potential threats. The analysis incorporates data on the company's financial performance, market reach, and growth strategies, including its expansion plans in various global markets. The report references relevant sources and provides an overview of the snack food market, focusing on consumer behavior and the macro and micro environmental factors affecting Tucker's Natural. The assignment is designed to provide a comprehensive understanding of the marketing landscape and challenges faced by the company.

Running head: MARKETING MANAGEMENT 1
Marketing Management
Institution’s Name:
Student’s Name:

INDUSTRY ANALYSIS
Market size Tucker’s natural has a market size of over 10
million dollars. This was determined based on
its target market mainly Australia and the
problem its products solve in the market,
target customer, and the competitive analysis
of other industries with related products.
segments There are no distinct segments in tuckers
natural based on the needs of the customers or
products themselves. It is one large body
produces ginger snacks.
specialties Tucker’s natural is specialized in producing
snacks such as crackers and biscuits supplied
allover Australia.
Premium products Tucker’s natural is specialized in ginger
products, which are healthy and free from
complications. Ginger snacks are the brand
products of tuckers natural.
sales figures The company makes a net income of more
than 5 million dollars annually and the
number is expected to rise in the coming
years. Revenue generated accounts to over 1
billion dollars annually.

Growth Tuckers natural started as a small shop in
South Australia but came to grow and spread
in the entire state and extended to other 12
countries. The company is making strides to
expand business to china and India as well.
Growing segments Tucker’s natural is expanding as years go by
as the company is spreading wings globally to
other nations. Tucker’s is planning to partner
up with China and India to expand and better
its products.
Potential states for growth Countries like the United States, Middle East,
Europe, and Latin America have shown
potential for expansion with products from
Tucker’s natural.
COMPETITIVE ANALYSIS
Tuckers natural
has a large
market all over
Australia, with
not distinct
segments
The company
needs to be
concerned with
the rise in other
supermarkets’
There is much
more demand
compared to
supply forcing
customers to get
their products in
Tuckers natural
have
opportunities to
cross the border
and market their
product in
The company
was launched in
2007 and to date,
it has made great
strides in the
market being the

specialized in
ginger snacks
demand. supermarkets
making the
company lose
customers
countries like
China and India.
The company
makes more than
5 million dollars
annually.
leading snack
company in
Australia.
Market size Growth Company size
Competitor companies have
established their roots in the
industry like Woolworths,
which has been in the
industry for more than50
years.
Woolworths make a net
income of above 1.5 billion
dollars while Coles makes a
revenue of over 30 billion
dollars annually.
Woolworths is the leading
company with supermarket
chains all over Australia.
Coles supermarkets are well
established as well since they
have been in the industry for
long.
Competition has been
growing over the years and
might overtake Tucker's
natural.
Woolworth and Coles have
similar products with
Tucker's natural and since
they are well established with
their own market, they pose
as a threat to Tucker's natural.
References

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business: Key statistics and analysis. Department of Industry, Innovation, Science,
Research and Tertiary Education.
Reuther, F., & Heyd, R. (Eds.). (2011). Praxishandbuch Full IFRS für Familienunternehmen
und Mittelstand: Anwendung und Fallstudien (Vol. 2). Erich Schmidt Verlag GmbH &
Co KG.
Darling, P. (Ed.). (2011). SME mining engineering handbook (Vol. 1). SME.