Strategic Analysis of TUI, Airbnb, and Amazon's Business Strategies

This report provides a strategic management analysis of three companies: TUI, Airbnb, and Amazon. It begins with an introduction to strategic management, defining its role in achieving organizational objectives. The report then analyzes TUI's resources and capabilities, employing the VRIN model to explain its competitive advantage in the travel industry. A stakeholder analysis is prepared for Airbnb, examining relationships with guests, hosts, communities, shareholders, and employees, and discussing how these relationships should be managed. The report further evaluates Amazon's business and corporate strategies, specifically examining the impact of the Whole Foods acquisition and the purchase of Premier League football broadcasting rights. The motivations behind these acquisitions are assessed in light of Amazon's corporate objectives. The report concludes by summarizing the key findings and insights into strategic decision-making and its impact on business performance. References are included to support the analysis.

Strategy
Management

Table of Contents
Introduction:.....................................................................................................................................1
Strategies resources and capabilities:...............................................................................................1
Analyse the TUI( travel agent) resources and capabilities :..................................................1
Use the VRIN model t o explain how TUI group thrive in competition with the other retailers
and on-line providers..............................................................................................................3
Stakeholders:....................................................................................................................................4
Prepare a stakeholder analysis for the on-line accommodation platform AirBnB...............4
Identify two stakeholders relationship and how the organisation should manage these
relationship:............................................................................................................................5
Business and corporate strategies:...................................................................................................6
Evaluate the change in Amazon’s corporate scope following the purchase of whole foods and
the recent purchase of the rights to broadcast premier league football.................................6
Assess the motivation for these acquisition in light of Amazon corporate objective:...........6
Conclusion:......................................................................................................................................7
References :......................................................................................................................................8

Introduction:
The strategic management is a arrangement of the organisation resources in the productivity
manners which help them to achieve the objectives in the most effective ways. it include the
setting objectives, analyzing the competitive environment so that proper strategies can be
formed by the organisation to accomplished the vision of the company in the long run.
(Williams and Agarwal, 2017.)
Strategies resources and capabilities:
Analyse the TUI( travel agent) resources and capabilities :
The TUI stands for touristic union international which is a Anglo –German travel and tourism
company offering world class services in the leisure and travel it also own travel agencies,
hotels ,cruise ships and airline .
The strategic capabilities refers to the ability of the organisation that will contribute in
achieving the long term goals and objectives by taking competitive advantages. The resources
and competencies are to components of strategic , where resources are the assets of the company
and competences are the ways these assets are used . there are two type of capabilities such as
dynamic and thresholds ,here the first one is refer to organisation’s abilities to renew its strategic
capabilities to meet the need of altering environment. Threshold capabilities includes all those
things which are necessary for the competing the task in effective manners. (Tanc,and Gokoglan
2015)
Resources Competences
Threshold Capabilities  Have patents and
copyright.
 Luxury facilities .
 Need for funds and
good suppler.
 Productivity employees.
 Helps in making
effective strategies.
 Comfortable
accommodation.
 capability to raise the
necessary funds .
 create profitable
employees.
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 Target customer.
 Good leader.
 Strong relationship at
work places.
 Motivated worker .
 Accomplished goals and
objectives
Distinctive Capabilities
 Advances technology .
 Work environment.
 Government polices.
 Alliance with another
companies.
 Better packages.
 Effective booking.
 Safe and secure place
for the guest.
 Compete travel
package.
The travel agency uses this model to take the competitive advantage in the target market so that
organisation are able to expand and enhance their business operational activities. The
organisation can improve their core competences that include skills, activities and resources that
will deliver the customer value and differentiate the business from the its competitors and focus
on growing and improving the performance of the company in the target market place. (Buckle
2016.)
Use the VRIN model t o explain how TUI group thrive in competition with the other retailers
and on-line providers.
The TUI operates it business in the complex and dynamic environment which keeps on changing
with the change in taste and preferences of the customer and there are various another
companies who are also offering services in travel and tourism field so it is important for the
organisation to take competitive advantages in the market so that they can earn the profits
margin.(WissemaH.M1980)
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The four key criteria bases by which capabilities can be measure in terms of giving base for
achieving the sustainable competitive advantage are
Value: the strategic management are of value when they take the advantage of opportunities
present in the environment and reduces or neutralize the threats .another value is to customer ,
here the company must provide its customer with valuable goods and services. the capabilities
needs to delivery good services to the customer than its competitors. The company must offer
product and service at a price from which the they can make profits.
Rarity: the rare capabilities are those possessed unique quality by one or few organisation in the
market places. For example the organisation have important patent goods and services and
educated and knowledge worker and have a good brand image. It can be temporary in nature
such as patents can expired, the customer can switch to another company product and brands
can be de-valued due to adverse publicity. (Peng,2017)
Inimitability: these are those capabilities that the competitors find it difficult to obtain in their
business operations. The competitive advantage can be built on unique resources like important
individual or IT system but these capabilities are not sustainable for longer period of time. The
way how resources are managed and developed helps in taking competitive advantages.
Non-substitutability: if there are substituted goods and services present in the market then it
is difficult to take the competitive advantages for the organsaition. The company can have
substitution on the expert system or employees.
The VRIN model helps in understanding the market condition and how the TUI organisation
can competitive advantages in the target segments. This model helps the company to competes
with another retailer and online provider agency by making proper use of opportunities and
human resources and convert them into useful items so that organisation can earn revenues in
the market( Omsa. and Jayadi, 2017. )
Stakeholders:
Prepare a stakeholder analysis for the on-line accommodation platform AirBnB.
Airbnb is a online market place providing the logging, home stay experiences to its customer
and this organisation acts the broker , take commission from each booking as its profits. The
organisation get susses if its business go hand to hand with making effective contribution to the
society . the stakeholder of the Airbnab are guests, communities, host and shareholder ,
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employees . the company needs to make effective strategies so that wants and desire of the
stakeholders are achieved in most productivity manners. the hosts of the accommodation offers
unique and good experiences to its customer so that they feel like they belong to this place. the
communities refers to the place where the organisation carry out its business operations. The
employees and shareholders focus on improving and growing these community and earn the
profits . (Kohl and Hecklau, , 2016 )
The guest : the organisation focus on providing its customer the feel that they belong to this
place and which also helps in building strong relationship with the guest and look after their
safety at the community.
Hosts: the organisation treats the hosts as a partner as they helps in growing the business of the
company in the target market place.
Communities: the main focus of the organisation is to create value for the customer by
providing various types of communities which holds some standards for the sustainable travel
services. the community’s needs to clear and save so that customer can enjoy their time and
enhance their travelling experiences.
Shareholders: the role of the shareholders is to make the long term strategic which will help the
organisation to achieve their goals and objective in the productivity manners. they make sure
that organisation is working towards achieve the mission and vision in the prefect ways and
within the set time period.( Gichohi, 2015)
Employees: the focus of the employees of the organisation is that they add core value to its
services at various location so that guest have a feeling of belongingness at the accommodation.
Identify two stakeholders relationship and how the organisation should manage these
relationship:
The shareholders and employees are two important part of any successful organisation in the
target market places. The Airbnb operates its function though the online mode which helps to
expand at larger scale and earn the larger profits out of booking. the relationship among the
employees and shareholder goes hand to hand as these are strong part of organisation structure.
The shareholder helps in setting the new and improved standards for the sustainable travel
purpose from where the organisation can earn their part of profits in the present as well as in the
long period. they set the footprint for the company to be followed in the task so that final
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objectives can be achieved in the most effective manners. the shareholder focus on making the
profitable strategies for the organisation which shows the path to the members of the company to
follow to perform their task in set produce so that prefect accommodation facilities are provide
to the customer. they make sound and efficient strategies which Airbnb applies in their
management levels so that vision of the organisation can be attended in the accurate manners.
The employees are the people who work for the betterment of the organisation as whole. The
company has divers worker from various different background culture, age and gender and
different ethical value which helps the organisation to come up with the new ideas and thoughts
to serve the customer in the accurate and effective manners .the employees are the important
assets of organisation as they perform all the activities required to compete the booking and till
the customer has fully used the facilities. the shareholder make the strategies which are to be
followed and implemented by the employees so that task can be executed in the most
productivity and efficient in the activities platform. The Airbnb has 48.9 % of employees as
women and also focus on having diverse worker so that they all work for common goals and
objective in the most profitable ways. the shareholder has a vision for the organisation and
make sound strategies which lead to take competitive advantage by offering valuable and
effective core competence in the market with the medium of employees at various location.
(Dudin and Frolova,2015)
Business and corporate strategies:
Evaluate the change in Amazon’s corporate scope following the purchase of whole foods and the
recent purchase of the rights to broadcast premier league football.
The business and corporate strategies of the Amazon about the whole food acquisition has come
up with lot of changes in its business scope as the organisation has announced that it acquire the
whole foods and national grocery chain in across the global market places for expanding their
business in the food and broadcasting the premier football league .the organisation needs to alter
its operational scope to make best of the opportunities present in the environment. The
organisation have come with new combination of Amazon-whole food business with bold,
strategic moves to take over the grocery market at present environment. The whole foods became
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takeover target due to its declining sale and revenues and increasing the cutthroat competition in
the supermarket business the organisation launches grocery business in the US alone worth of
$1,3 trillion in 2016 and Amazon and whole food together have a market share of around
3.5% .the company has done various changes in the operational activities under perishable and
no-perishable food items. The Amazon has also stepped up its strategies into live sports
programming and becoming new partner with the prime videos which offers excellent services
to its customer. the organisation has to follow the entertainment and sports broadcast rights to
executed their task in effective manners. the company have purchase rights to show the football
premier leagues and various another sports to its customer.
Assess the motivation for these acquisition in light of Amazon corporate objective:
The motivation for the acquisition whole foods and football leagues is the huge market present
with great opportunities which helps the organisation to increase their market share in the target
audiences across the global market. the motivation of such acquisition is competitive
advantages taken over then retailer in the market.
Amazon store are the new for many grocery retailer: the organisation objective has been
expended as they enter the grocery market which provide a great opportunities to come into
existence in the physical stores. It also gain storefront by adding 11 food storage centre and
distributing with 450 centre in market. (Balaman, 2016)
Amazon is anticipating growth in share of prime and whole food on customer bases:
The organisation is a customer –base company focus on providing the goods according to the
needs of its customer. the company are able capture the both the market food as well as football
shows which enhance their profits.
Operational competitiveness is like incline up : the organisation is giving strong competitive
to another companies which create pushing the competitors profits margin in the marker and
investing in new technology to reach out to larger customer .
Capturing the another market: the Amazon may not just stop to food and football sports but
likely to take another business as well like B2B and DIY food Kits. Currently providing same –
day meal to its customer so that market share can be enhanced in the long period of time.
Retailers may leverage the Amazon: according to the CNBC, the organisation is having 59
percentage of US e-commerce business growth in the market places the organisation are able to
expand and grow their operational activities which required continues changes in its objective so
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that effective strategies can be formed to achieve such desire within the set time period and
increase their market share and growth in international levels.
Conclusion:
According to above analysing, it can be stated that organisation needs strategies which helps
them to achieve their objective in the most profitable manners and finally their are able to expand
their business to next level and earn profits.
References :
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