TUI Airways: Evaluating Operations and Strategies for Future Growth

This case study examines the operational activities of TUI Airways, a British airline company offering charter and scheduled flights. It reviews the company's past operations, noting its initial goals of providing airline services and its subsequent expansion. The study identifies current operational issues such as poor communication, weather impact, scheduling challenges, and increased competition. Furthermore, it explores TUI's future operational strategies, which include expanding their business to gain a competitive edge, increasing their customer base, and focusing on sustainable practices. The company aims to improve customer experiences, scheduling, aircraft maintenance, and overall service quality. TUI Airways' vision is to explore new horizons, discover foreign countries, and broaden people's minds while traveling, while also implementing advanced technology and maintaining fuel efficiency to enhance its brand image and market position. Desklib provides students with access to this case study and many other solved assignments.

Company name and company
overview
Touristik Union International is a British Chartered
airline company that offers charter and schedule
flights from UK and Ireland to destination in Africa,
North America, Europe and Asia.
Foundation Year Research Project
Past operation
The past operation activities of TUI
Airways was dispatch, flight watch,
weather data provision, flight
planning, ground to air
communications and forming
integration with schedules, crew and
maintenance planning, expanded of
Touristik Union International was not
much broader as compare to today.
TUI airways mainly focus on
scheduling, maintaining aircraft,
customer service, planning networks,
staffing and many others. The brand
was founded in 2005 in order to offer
airline services to their passengers
(Latysheva and et. al., 2020).
Future operations
The future operational activity of TUI Airlines is to
expand their business in order to gain competitive
advantage in market and increase their customer base.
TUI Airline also focuses on creating awareness among
people regarding the sustainable practice so that they
can create better environment for community and
people. It helps in increasing the profitability and
brand image of company.
Goals
 The goal of company is to create unforgettable
moments for customers and make their dreams
comes true.
 The goal of company is to improve the
experiences of customers in order to gain
competitive advantage in market.
References
Palmer, W. J., 2016. Will sustainability fly?: aviation
fuel options in a low-carbon world. Routledge.
Rowlings, A. J., 2016. Sustainable energy options for
the future airport metropolis (Doctoral
dissertation, Queensland University of
Technology).
.
Vision
The vision of TUI Airways is to discover the world’s
diversity, experiencing foreign countries, and
exploring new horizons in order to broaden people
minds while travelling.
Current operational issues
TUI Airways faces various
operational issues which carets a great
impact on the performance and
growth of company. Due to COVID
19, company is facing various
challenges which has reduced their
potential to gain competitive
advantage. For gaining competitive
edge on market, company is
committed to provide high and better
quality of services of its passengers
that makes them loyal towards the
brand and also increase their
profitability. The current operational
issues which are faced by TUI
Airways are poor communication,
uncertainty for future, fuel efficiency,
customer service, implementing
advanced technology, competitors and
many other issues.