Foundation Year Research: TUI Group Overview, Issues, and Strategies

This report offers a concise overview of TUI Group, a leading tourism group, outlining its past operations, current operational issues, and future goals. It highlights TUI's focus on sustainable tourism practices and the challenges it faces due to the COVID-19 pandemic, including retaining customers and preserving national heritage. The report also details TUI's long-term vision of developing employment opportunities and its short-term strategies for market and product development, emphasizing customer engagement and the creation of tourist attractions. Furthermore, it touches upon the governmental restrictions impacting hospitality functions and TUI's commitment to responsible tourism and resource utilization. Desklib provides access to similar solved assignments and resources for students.

Company overview
TUI is considered as one of the leading tourism
group which has collected umbrella of different tour
operators. The company have merged their business
with 1600 travel agencies which are managing their
operations online.
Foundation Year Research Project
Past operation
TUI is related with using sustainable
business functions in their
organisation so that there are
different methods which are being
used by them in terms of techniques
and methods. The company is yet
making efforts so that to retain their
customers in longer range. TUI is
also trying to prevent their national
heritage so that to retain their market
position (Vázquez, Tirado-Valencia
and Ruiz-Lozano, 2021).
Market development and Product
development
TUI is wholly focused into engaging their customer in
such a manner that they can manage their tangible and
intangible components in the organisation (Batala and
et. al., 2019. The organisation has developed centre of
the destination in a manner that tourist attractions can
be made and at the same time remarkable experience
can be given to their organisation.
Goals
Long term:
TUI is highly emphasised over developing
employment opportunities so that they can provide
benefits to larger population (Pencarelli, 2020).
Short term:
TUI is aimed at encouraging sustainable and
responsible tourism in such manner that natural
resources can be used to its fullest.
References
Amini Komijani and et. al., 2022. Policy of the
tourism industry in the development documents of the
Islamic Republic of Iran with emphasis on sports
tourism. Applied Research in Sport
Management, 10(3), pp.61-71.
Batala and et. al., 2019. Exploration of National
Tourism Development, Innovation and Marketing
Policies: A Case Study of Nepal Tourism
Constraints. American Journal of Industrial and
Business Management, 9(2), pp.403-425.
Vision
The vision of TUI is to retain their
unique business practices so that
they can support their customers and
acquire prominent market image.
Current operational issues
In the current time the company is
facing issues related with COVID-19
as the industry of tour and tourism is
the major those have faced challenges
of the global pandemic. The outbreak
of COVID-19 has provided
complications to the businesses
situated in hospitality industry in
terms of their operations and gaining
longevity of the business.
There were several restrictions which
were imposed by the government due
to which functions of hospitality was
stopped (Sharmin, Kuri and Hassan,
2020).