TUI Group: Foundation Year Research Project on Operations & Future

This Foundation Year Research Project provides an overview of TUI Group, a leading tourism company, focusing on its past operations, current operational issues, and future strategies. The project highlights TUI's evolution from its founding in 1923 to its current position as a major player in the tourism and cruise industry. It identifies key challenges such as monitoring company performance, retaining customers, adapting to changing regulations and technology, and managing data. The project also emphasizes TUI's future goals, which include expanding its global presence, enhancing sustainable practices, and delivering high-quality services to create unforgettable experiences for customers. This analysis is crucial for understanding TUI's strategic direction and its efforts to maintain a competitive advantage in the tourism market. Desklib provides access to similar projects and study resources for students.

Company name and company
overview
Touristik Union International is one of the renowned
travel and tourism company in Germany which was
founded in 1923. Headquarter of organisation is in
Hannover and Berlin, Germany.
Foundation Year Research Project
Past operation
The past operation activity of
Touristik Union International was not
much broader as compare to today.
TUI AG and TUI Travel is market
leading tourism, cruise brand and
hotels with rich heritage of several
years in this industry. Both the brand
closely works together since from
2007 when TUI travel was created.
The past operation of company
focuses on offering charter and
scheduled passenger airlines, cruise
lines facilities, package holidays and
hotels and resorts. Touristik Union
International Group focuses on
increasing its customer’s base by
delivering them high quality of
services. Earlier, the brand was lie in
the industrial and transportation
company Preussag AG.
Future operations
The future operational activities of organization are to
expand their business across world and create
awareness among people related to implementing
sustainable practices. Touristik Union International
Group frames various strategies in order to promote
their brand and its product in future.
Goals
 The other goal of brand is to create positive
impact of tourism in destinations worldwide.
 The goal of company is to make people
experiences special.
References
Harrison, D., 2021. Sustainability and tourism:
Reflections from a muddy pool. Tourism, tradition
and culture: a reflection on their role in development,
pp.61-74.
Higgins-Desbiolles, F., 2018. Sustainable tourism:
Sustaining tourism or something more?. Tourism
management perspectives, 25, pp.157-160.
Vision
The vision of company is to create unforgettable
moments for consumers across the world and make
their dreams come true.
Current operational issues
In order to gain competitive
advantage in market, it is necessary
for company to focus on providing
better quality of services to customers
and ensure the growth of business.
There are various current issues which
are faced by organization and also
influence the sustainable growth of
business such as monitoring
performance, retaining customers,
poor communication, failure to
develop key competencies and
behaviors, uncertainty of future,
regulation and compliance,
technology, customer service and
exploding data (Yaneva, 2019).