TUI Group: Analyzing Tourist Destination Features and Tourist Appeal

This report analyzes the features of tourist destinations, specifically focusing on China and Egypt, and explains their appeal to tourists for TUI Group's potential business opportunities. It examines cultural, social, and physical features in both countries, highlighting the importance of understanding local customs, food preferences, and geographical attractions. The report compares developing and leading tourist destinations, emphasizing the need for TUI Group to adapt its operations to customer requirements and cultural nuances. It further discusses the tourism development in the UK and provides references to relevant books and journals. Desklib offers a variety of study tools and solved assignments for students.

TOURIST
DESTINATIONS

2.1 Analysing features of tourist
destinations and explaining their appeal
to tourists
In order to seeking new business opportunities, TUI group need
to establish their operations in two new destinations such
China and Egypt. In both countries, following factors create
impact on the operations:
• Cultural
• Social
• Physical features:

Cont...
• Cultural: In a various country, different cultural adopted so that it is
not possible to the company to operate functions and operations in
systematic way. It this, religion, language, festivals, etc. elements
creates impact on the business performances. When TUI group enter
in Egypt, they have to understand their culture. This is because, it
adopts stable culture which is based on complex, stringently unique
that influence to the organisation. On the other hand, China adopt
historical culture within the market. Hence, TUI group need to adopt
culture according to country.

Cont...
• Social: In China basically, noodles is the basic staple food which
especially eat in north side. Therefore, when the chosen organisation
determines their plan to enter in country, they have to concentrate
food which served to customer. On the other hand, in Egypt
vegetables are most important and the highest food that eaten by
people. Thus, TUI group need develop their functions and
operations through determines heavily on legume and vegetables
dishes.

Cont...
• Physical features: In Egypt, there are many physical features
founded in four major physical region. In this Nile Valley and Nile
Delta, Sinai Peninsula, Eastern Desert are major destination for
which TUI group can attract customers easily. China is famous for
mountain. Therefore, hills mountain and plateaus covered in two
third population. In addition to this, it has also carried topography
and diverse physical features. Hence, the chosen organisation need
to determines tourist destination in this place to attract more
candidates within the business environment.

The tourism development in UK over the
years

Approximate tourist arrivals

2.2 Comparing features of developing
and leading tourist destinations
Introduction
Basis Egypt China
Cultural Complex and unique features
develops in cultural aspect so that
TUI group need to adopt culture
accordingly. It assists to enhance
customer base within the market
for enhancing profits and revenue.
In China historical culture develops
so that TUI group need to
determine their operations through
targeting destination that are based
on traditional culture.
Social In this aspect, mainly attraction
based on vegetables food products.
Therefore, TUI group need to
establish their operations as per
customer requirement and choice.
In China, mainly noodles are eaten
by various people so that it is
important to attract people through
providing them dishes which they
demand. Hence, TUI group need to
established their functions and
operations which based on
customer choice food.

Cont...
Physical features Physical features of this
country is determines on
the basis of Eastern
desert, Nile data or Nile
valley.
Beside this, in China
mountains are main
features that assists to
develop effective
functions and operations
through attract

REFERENCES
Books and Journals
Aitchison, C., MacLeod, N.E., Macleod, N.E. and Shaw, S.J. (2014).
Leisure and tourism landscapes: Social and cultural geographies.
Abingdon:Routledge.
Ashworth, G. and Goodall, B. (2012). Marketing tourism places (Vol.
2). Abingdon:Routledge.
Banyai, M. and Glover, T.D. (2012). Evaluating research methods on
travel blogs. Journal of Travel Research, 51(3), pp.267-277.