TUI Group: Vision, Operations, Market Development & Sustainability

This report provides an overview of TUI Group, a leading leisure, tourism, and travel organization, focusing on its vision, past operations, and market development strategies. The report highlights TUI Airways Limited's role in connecting holidaymakers to various destinations and the company's commitment to sustainability. It outlines the organization's past operations, including its focus on promoting education and wellbeing, protecting the environment, and fostering sustainable growth. The report also discusses TUI Airways Limited's short-term goals, such as improving customer satisfaction and fostering sustainability practices, and long-term goals, like pioneering sustainability and seizing growth opportunities. Furthermore, it addresses the current operational issues, particularly those arising from the COVID-19 pandemic, and the company's plans for market development, including enhancing services to customers and targeting unexploited market segments. The report concludes by referencing external sources to support its analysis of TUI Group's strategies and challenges.

Overview of chosen organisation
TUI Group is acronym for Tourism Union
International Group which is leisure,
tourism and travel establishment since
1923. TUI Airways Limited is part of TUI
Group which is charter airline which offers
scheduled together with charter flights
from UK and Ireland to destinations in
Asia, Europe, North America and Africa.
Five goals of the chosen
organisation, including short- and
long-term goals
Short term goals of TUI Airways Limited
•Improve business along with team
productivity
•Improve customer satisfaction score
•Foster sustainability practices
•Long Term goals of TUI Airways Limited
•Continue playing as a pioneer role in
sustainability
•Grab opportunities for better growth
The organisation’s plans
for market development
and product
development
• Market development is
considered as a strategic step
undertake by organisations to
develop current market instead
of exploring new market. It is
a growth strategy of
companies to presents their
products or services to target
segments they have not exploit
yet. In relevance with TUI
Airways Limited plan for
market development is
providing enhanced services to
customers after COVID-19.
Current operational issues that ensure the
organisation’s sustainable growth
•Sustainable growth comprehends model of business which
creates value consistent with long term protection and
improvement of environmental, financial and social capital.
•In context to TUI Airways Limited, the firm strives to
provides best services to its customers for achieve maximum
growth in the highly dynamic business environment. As the
airline industry is highly affected by COVID, the firm is
facing several issues associated with sustainability as they
found it difficult to continued the services at time of
pandemic.
References
Doganis, R., 2019. The
economics of leisure charters.
In Flying Off Course (pp. 130-
143). Routledge.


The vision of the organisation and
briefly outline the organisational
values that support the vision
Vision of TUI Group is to create unforgettable
moments or experiences for target audience
across the globe and to make their dreams come
true. In relevance to TUI Airways Limited, its
vision is to become leading leisure travel groups
and make travel experiences special with
commitment to sustainability.


Outline organisation’s past operations that
help achieve the vision
In order to achieve determined vision, some of past operations
carried out by TUI Airways Limited are as outlined:
 For discovering world’s diversity, experiencing foreign nations as
well as exploring new horizons, TUI Airways is connecting with
holiday makers to good cause through promoting education along
with wellbeing of its people, protecting nature and environment
addition to positively impacting on diverse places in destinations
globally.
Foundation Year Research Project