TUI Group: A Comparative Analysis of Tourism in Thailand and Turkey

This report analyzes TUI Group's potential expansion into Thailand and Turkey by comparing their cultural, social, and physical features. Thailand's culture is influenced by India, China, and Buddhism, while Turkey is a mix of Eastern Mediterranean, West Asian, and European cultures. Socially, Thailand uses the Thai language and Buddhist customs, whereas Turkey uses the Turkish language with Islamic influences. Physically, Thailand is divided into four regions with Bangkok as its capital, while Turkey bridges Europe and Asia with diverse landscapes. The report also contrasts transportation, income generation, and governmental policies in both destinations, highlighting Thailand as a leading tourist destination with better amenities and Turkey as a developing one with potential challenges. The analysis references several academic sources to support its findings.

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TUI Group

2.1 Analysing the cultural, social and physical
features of tourist destinations
 This is with reference to exemplify the expansion considerations
of TUI Group where it is globally working with a broad
portfolio of tour operators.
 This is where some showcasing elements of the stated
organisation has referred to their prior deals with over 1800
leading travel agencies who together operates with their
respective online portals.
 It further includes a dealt of six airline with their 130 aircraft's
and more than 300 hotels that are comprising with around 210,
000 number of beds for the upcoming guests and a fine system
of 13 cruise liners.
 Such integrated services has further resulted into enlarging the
business activities of TUI where they will now significantly able
to serve almost 30 million customers at a worldwide level with
over 180 regions of holiday destinations.

Cont.Cont.
As a result to which, TUI have determined to
extend their business operations into two
leading places of Thailand and Turkey with
a subsequent measures of comparing their
varied cultural, social and physical
properties, as mentioned into the
subsequent slides.

Cultural features of “Thailand”Cultural features of “Thailand”
 This is in regard to advert the social considerations
of Thailand where it is largely influenced by a
mixed culture of India, China, Cambodia and
certain vital parts of South Asia.
 As a result to which, the Thai civilization is mainly
referred to be a reformed version of Indian and
Buddhism culture.
 However, it together consists of some minority
groups of Muslims and Christians with a tribal
category of Animism people with their
distinguished traditional beliefs.

Social features of ThailandSocial features of Thailand
 The social attributes of Thailand is to basically define
their language, customs and etiquette with some other
factual terms into which Tai or Thai is the most
commonly spoken language by the residents.
 Thai people are mainly considered to have a
conventional state of mind for which they usually
judge others on the basis of their polished attires and
other related facets.
 However, 95% of population in Thailand are
comprised with Buddhist cultural reformations where
they mainly follow a versatile form of greeting others
with a symbolic term of Wai.

Physical features of ThailandPhysical features of Thailand
 It is in order to embody their demographic characteristics
into which Bangkok being its capital nation is referred to
be a one stop terminus for the upcoming tourists of
Thailand.
 The entire country is mainly segregated into four leading
arenas of Burma, Malaysia, Laos and Cambodia with its
overall kingdom of around 513, 115 square kilometers.
 An approximated population of Thailand is about 62
million people with 75 ethnic groups into which 84% ratio
is considered to be Thai.

Cultural features of “Turkey”Cultural features of “Turkey”
 Turkey is referred to be a highly cultured
region with a major number of Muslim and
Islamic habitants residing over there.
 It is however considered to be a mixture of
certain heterogeneous constituents of varied
cultures of Eastern Mediterranean or West
Asian with an equal traditional propositions of
South-eastern European, Caucasian and Central
Asian regions.

Social features of TurkeySocial features of Turkey
 This reflects to the ethnicity of Turkish people where
Turkey language is mostly spoken by their domiciles
which is the root cause of Central Asia with a major
influence of Ottoman Turkish. Arabic and Kurdish are
some other common languages with is mostly spoken by
some of their minority groups.
 International Istanbul and Izmir International festivals are
some commonly celebrated occasions by the Turkey
inhabitants which directly showcases their varied forms of
art and some other related terms where they are very fond
of their authentic music and dance.

Physical features of TurkeyPhysical features of Turkey
 Turkey is referred to create a bridge between
the two most vital continents of Europe and
Asia where it penetrates between a bifurcated
area of Anatolia with its 93% share and
Balkans with 3% of its part.
 Turkey is situated in a merged acquisition of
both oceans and hilly or mountaineer areas
where Black Sea is famously known for its
assorted number of properties.

2.2 Comparing features of developing and leading
tourist destinations
Developing tourists destinations and some
primarily leading destinations for tourists
can be relatively contrasted upon three
critical points of comparison, as mentioned
into the subsequent slides.

Amenities of transportationAmenities of transportation
Basis of
Comparison
Thailand
(Leading tourist
destination)
Turkey
(Developing tourist
destination)
Amenities of
transportation
This is regard to specify
the transportation system
of Thailand where it
comprises with some
variant facilities of easy
services of transportation.
This mainly refers to
some coveted forms of
transporting into all
accessible amenities of
roadways, air, rail and
water transportation
services.
Turkey in comparison
to Thailand comprises
with an equivalent
amenable services of
all four modes of
transportation services
with a significant
absence of water
transportation facility.
However, it relatively
exists with some
inexpensive services of
travelling via the
available modes for the
users in comparison to
Thailand.

Generation of incomeGeneration of income
Basis of
Comparison
Thailand
(Leading tourist destination) Turkey
(Developing tourist
destination)
Generation of
income
Thailand is largely known for
it rich and wealthy lifestyle of
residents that directly refers to
an apt generation of income.
It however reflects a stable
political context in their nation
with a confined regulation
against any discriminative
practices.
Turkey on another
hand deals with a
comparatively lowered
stature of earnings
where their exists a
major number of
minority groups who
somewhere needs to
deal with certain
discriminatory
prospects.

Regimental policiesRegimental policies
Basis of
Comparison
Thailand
(Leading tourist
destination)
Turkey
(Developing tourist
destination)
Regimental
policies
This in relation to depict the
governmental procedures of
Thailand where they mainly
refer to intervene some
effective measures for their
visitors in terms of
documentation, etc.
It is fundamentally referred to
their primary application of
certain safer methods from a
security point of view for their
upcoming number of visitors.
The regimental
procedures of Turkey
on another hand needs
to deal with some
contradictory issues
and disputes where
they often gets fail in
applying some
effectual methods for
the safety
considerations of their
visitors.

ReferencesReferences
Benson, A. M., Tilbury, J. and Wickens, E., 2012. Sustainable Tourism
Management and Marketing. Journal of Hospitality Marketing &
Management. 21(7). pp. 703- 709.
Molina, R. E. M., Saura, G. I. and Šerić, M., 2013. The use of ICT in established
and emerging tourist destinations: a comparative analysis in hotels. Journal of
Hospitality and Tourism Technology. 4(2). pp.96 – 118.
Barker, A. D., 2014. Identity and Intercultural Exchange in Travel and Tourism
(Vol. 42). Channel View Publications.
Goeldner, C. R. and Ritchie, J. B., 2006. Tourism: Principles, practices,
philosophies. John Wiley & Sons.
Henthorne, T. L. and Miller, M. M., 2003. Cuban tourism in the Caribbean
context: A regional impact assessment. Journal of Travel Research. 42(1).
pp.84-93.

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