Analysis of TUI Group's Travel and Tourism Sector Structure

This report provides an analysis of TUI Group's structure within the travel and tourism sector. It examines various aspects, including travel services, such as flight operations, and tourism services, covering transportation like airlines and taxicabs, alongside accommodation options like hotels and resorts, and entertainment venues like amusement parks. The report also discusses the significance of events and conferences in attracting tourists and highlights different accommodation types. Furthermore, it delves into visitor attractions, differentiating between natural and man-made attractions, and suggests strategies for TUI Group to enhance their services, such as offering tickets and passes to man-made attractions like amusement parks. The aim is to provide a comprehensive overview of TUI Group's operational strategies within the travel and tourism industry, highlighting the importance of quality services and customer satisfaction.

Travel and Tourism Sector
In the travel and tourism sector, TUI group have to follow the appropriate structure to
provide the best services to their consumers as it helps in attracting large number of service
users. There are different steps which are included in the structure of the travel and tourism
sector and they are:
Travel services: The employees of TUI Group have to provide the best facilities to their
consumers so that they can not face any obstacles while visiting any tourist destination. They
have to provide the shades or resting areas so that they can take the rest at the time of
visiting the different places. Along with this TUI Group have to operate or provide the
regular flights to their visitors.
Tourism services: In this, there are different services which are provided by TUI Group to
their visitors which helps in attaining the maximum advantage which includes the
transportation services like airlines, taxicabs etc. Along with this they have to provide the
accommodation facilities which includes the hotels and resorts and in the entertainment
venues includes the amusement parks, shopping malls etc.
Conferences and events: The employees of TUI Group can conduct the events to their guests so
that they can get the best experience and share them every one which helps in attracting large
number of tourists. Another important thing which can be done with the help of arranging events is
arranging pool side parties and many such things. These are helpful for getting target customers.
Accommodation services: This is made by TUI Group which helps in providing accommodation as
well as provide food and beverage sometime. There are different type of accommodation which
includes hotels or motels, bed and breakfast, resorts, apartments, camping grounds etc. The vertical
integration helps them in this concern through which their work become easy to done to providing
best quality service.

Visitor attractions: Attraction can be of two type whether it is natural or man made. Natural
attractions are like beach or lake etc. but man made is that is made or construct by the different
person so that they can become successful in attracting the tourist. Hence company have to use
such techniques which through which they can create more and more man made attraction.
Amusement parks are the best example of man made attractions. So TUI group have to provide
free pass and tickets for such type of man made attraction.