Marketing's Role in TUI: A Functional Interrelation Analysis

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The role of marketing and how it interrelates
with other functional areas of TUI

Table of Contents
• Introduction- Slide No. 3
• Concept of marketing- Slide No. 4
• Marketing processes- Slide No.7
• Responsibility of marketing manager- Slide No. 8
• Interrelationship of marketing- Slide No.9
• Importance of marketing- Slide No. 10
• Critical analysis of interrelationship- Slide No. 11
• Customer Experience Mapping- Slide No. 12
• Conclusion- Slide No.13
• References- Slide No. 14

Introduction
• Marketing can be defined as the method of
preparation, performing, planning, making
promotional strategies and sharing
information, services and products in order to
satisfy the needs of the individual and the
objectives of the organisation

Concept of marketing, including current and
future trends
• Production concept
• Selling concept
• Product concept
• Social and modern marketing concept

Contd.
Current trends
• Application and use of mobile devices
• Social Media Marketing

Contd.
Future trends
• Application of Artificial Intelligence and
machine learning
• Different data-driven techniques

An overview of the different marketing
processes
• The organization, TUI that is a travel and
tourism brand undertakes different marketing
processes for improving the brand reputation

Role and responsibilities of a marketing
manager
• The major roles, as well as the responsibilities
of the retail-marketing manager of TUI have
been described

Marketing influences and interrelates with
other functional departments
• In the travel and tourism organization of TUI,
marketing plays a critical role such that the
travellers and tourists are highly satisfied with
the products and services catered to them.

The value and importance of the marketing
role
• The tourism organization, TUI requires
efficient marketing roles and responsibilities
for the growth of the company

Critical analysis of the significance of effective
interrelationships between different functional departments
• The interrelationship of the various
functionalities of the organization, TUI has
several advantages and disadvantages

Customer Experience Mapping