TUI Marketing Strategies and Analysis: A Comprehensive Report

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MARKETING

Contents:
 Introduction
 Different marketing concepts, trends and processes
 Roles & Responsibilities
 Importance of marketing roles for TUI
 Relation of marketing with other function of the
organization
 Effect of
 Elements of marketing function and their relation
with other function of TUI
 Conclusion
 References

Introduction
 Tourism is the sector having higher
growth capabilities that can be
capitalized using good marketing
strategies and providing quality services.
The worldwide expansion of TUI has
opened more options and opportunities
for the growth and enables to increase
the reach and working options of
marketing department. Identify the
working areas and following good
strategies can help the organization to
achieve higher growth.

Different marketing trends and processes
 Relation Marketing-
Develop and
maintain relations
with customers.
 Service marketing-
Quality of services
and using elements
as 7Ps of marketing

Different marketing trends and
processes
 Internet and e-commerce- Using new
tools and techniques for marketing as
social media and the internet.
 International marketing- a growing area
of commerce and trade and important for
the organization TUI.
 Social and internal marketing-Customer
satisfaction and customer oriented
business.

Different marketing
concepts  Operations, productions or
processes-favouring products
by the customer on the basis of
its availability and affordability.
 Services-This concept refers
favouring quality services with
better performance by
customers.
 Selling- creating more sells
than maintaining long relations.
 Marketing-identify and analyse
market needs and target
customers.
 Societal marketing-delivery of
services for welfare of
customer as well as society.

Roles of marketing manager and
marketing function
 Managing the brand of TUI
 Marketing initiative and campaign
management
 Service marketing and promotion
 Managing social media and internet
marketing
 Content creation
 Media management and liaison
 Market research and analysis
 Managing outside agencies and vendors

Importance of marketing roles
for TUI
 Manage brand image
of TUI
 Attracting customers
and analysing the
market
 Business expansion
and globalizing the
business
 Social and economic
impacts
 Increase tourism for
the country

Interrelation of marketing with
other functions of TUI
 Finance and marketing- All
plans developed by the
marketing department are
under the financial dimension
decided by the financial
department.
 Production and marketing-
marketing provides the
forecast of demanded
services in market and
production department
develops the services with
good marketing capabilities.
 HRM and Marketing- Helps in
developing new ideas of
services and meet targets.

Impacts of effective
interrelationship between
different functions or departments
of TUI Working of one function affect the working of
other function, so cooperating and
collaborating each other is important for the
overall development of organization.
 Cooperating other function help to improve
their performance and overall improvement in
organizational performance.
 Improved communication between different
function improves collaboration between
these function and have a significant impact
of the performance of a function.

Conclusion:
Changing trends of marketing are helping
the organization in effective marketing and
helping to increase their reach to the
customers. It helps in worldwide expansion
of the organization and enabling it to
improve the services of the organization. So
the presentation includes the different
trends, processes, and concepts of
marketing and shows its interrelationship
with the other functions of the organization.

References:
 Chaffey, D. and Ellis-Chadwick, F., 2019. Digital
marketing. Pearson UK.
 De Mooij, M., 2019. Consumer behavior and culture:
Consequences for global marketing and advertising.
SAGE Publications Limited.
 Blythe, J. and Martin, J., 2019. Essentials of
marketing. Pearson UK.
 Haider, A.A., Zafar, A., Khalid, A., Majid, A., Abdullah,
M.A. and Sarwar, M.B., 2019. Marketing Management.
 Morgan, N.A., Whitler, K.A., Feng, H. and Chari, S.,
2019. Research in marketing strategy. Journal of the
Academy of Marketing Science, 47(1), pp.4-29.