Marketing Essentials for Travel and Tourism: A Comprehensive Report

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Marketing Essentials for
Travel and Tourism

Table of content
An introduction of the concept of marketing,
including current and future trends
An overview of the different marketing processes
Roles and responsibilities of marketing manager
in the context of TUI retail marketing manager
Analysis of marketing influences and interrelates
with the other functional department of TUI
The value and importance of the marketing role
in the context of TUI
Conclusions
References

An introduction of the concept of
marketing, including current and
future trends
Marketing concept
◦Satisfying customer by identifying their
needs to beat market rivalry, profits and
sales maximization.
5 marketing concepts are given below-
◦Selling
◦Production
◦Marketing
◦Product
◦Societal Marketing

Continued
Current trends
◦ Personal selling
◦ Focus on sell of
one product by a
company at a
time
◦ Product concept
◦ Marketing concept
Future trends
◦ Social networking
media
◦ Customer
satisfaction is
high priority
◦ Customer
retention

An overview of the different
marketing processes
Marketing process is considered
as a process of analyzing the
opportunities of which are
available for the market.
Different marketing processes
will be discussed in the next
slides which are given below –
◦Strategic marketing process
◦Target marketing

Continued (strategic marketing
process)
Mission
statements
SWOT analysis
5C’S or PEST
Analysis
Creating
marketing
strategy
Planning
marketing mix
Execution
Measure and
evaluation

Continued (target marketing
process)
Segmenta
tion
• Geographic,
Demographic,
Psychographi
c Behavioral
Targeting
• Selection
of specific
market
segment
Positionin
g
• Appealing
product
according
to market
needs

Continued
Old trends
1. Personal selling
2. Main focus is one
selling of products
New trends
1. Social networking
2. Main focus is one
customer
retention.

Roles and responsibilities of marketing manager
in the context of TUI retail marketing manager
Helps in
creating
marketing plan
Helps in brand
management
Managing
customer
services
Social marketing
Roles of marketing
manager

Continued
Measurin
g success
Managing
the plan
and
budgets
Developin
g tools
and
technique
s for best
practices
Satisfying
customer
s needs

Continued (Responsibilities of
marketing manager)
Ensure fulfillment of
organizational goal and
objectives
Resolving the
problems and issues
Preparation of
marketing budgets
Management of
digital marketing

Analysis of marketing influences and interrelates
with the other functional department of TUI
Different functional departments
are used in the TUI
Production department
◦It is based on the demand and
supply of product as per the
marketing of the product.
◦It will help in generating revenue and
business.
◦Marketing data used to create
variance in the services and