This report analyzes the business environment of TUI plc, a leading multinational travel and tourism company. It examines the impact of technological innovations, such as mobile technology, virtual assistants, and digital marketing, on TUI's operations, profit, growth, and customer base. The report also evaluates the role of Corporate Social Responsibility (CSR) in TUI plc, covering aspects like economic development, employee improvement, contributions to society, and business ethics. It highlights how TUI adapts to these changes to maintain its market position and achieve sustainable growth. The report also explores Archie Carroll's model of CSR and its implications for TUI plc, providing a comprehensive overview of the company's strategies and performance within its dynamic business environment.
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