TUI: Integrated Promotional Campaign for Travel and Tourism

This report explores the vital role of marketing in the travel and tourism sector, focusing on the need for integrated promotional campaigns. It emphasizes the importance of effective marketing and promotional strategies for companies like TUI to achieve their goals and gain a competitive advantage, particularly for their upcoming summer tour in 2018 to Turkey and Spain. The report suggests utilizing various magazines, newspapers, social media channels, and organizing events to enhance customer engagement. It concludes that by adopting the four Ps of marketing (product, price, place, and promotion) and focusing on qualitative and unique products, TUI can build strong public relations and achieve long-term growth in a competitive global environment. Desklib provides study tools for students and access to similar solved assignments.

Marketing in Travel and Tourism
(Planning integrated promotional campaign)
Introduction
Marketing plays a vital role in the growth and
success of every business entity. It is significant for
every sector. Marketing is a process through which
a firm delivers its products and services to end
customers. In terms of travel and tourism sectors, it
helps managers to get high competitive advantage. It
is essential for employers to adopt effective
marketing as well as promotional campaigns so as
to achieve their goals and objectives in an effective
manner.
TUI also need to use social media channels and
other websites, i.e. Facebook, Twitter etc. In order
to make crispier adds the company can organise
certain events and workshops. Through which
people can get more knowledge about visiting
places. Concluding it, the travel agency has several
options to explore itself in global environment.
With this, TUI can earn huge profits and higher
competitive advantage
Abstract
An integrated promotional mix helps customers as they
can get information about upcoming as well as existing
products and services of the company. For its
forthcoming summer tour 2018, Turkey and Spain; it is
very indispensable for TUI to make an impressive
promotional campaign. In this perspective, the firm will
be required various magazines and newspapers; they
also need to develop effective strategies in order to
interact with visitors.
Conclusion
As the competitive nature of environment, TUI needs to
adopt effective promotional campaigns. For this
purpose, it has to consider the four Ps of marketing, i.e.
product, price, place and promotion. Apart from this, in
order to build up healthy and strong public relation the
firm need to emphasis on producing qualitative and
unique products so as to achieve long term growth.
Need of promotional campaigns