Analyzing TUI's Strategies for Sustainable Package Holidays in the UK

This report examines the concept of sustainable tourism within the UK, specifically focusing on the role of TUI as a tour operator. The research explores the background and rationale for studying sustainable tourism, highlighting the growing importance of balancing economic growth with environmental and social responsibility in the tourism sector. The report delves into the strategies that tour operators, particularly TUI, can employ to enhance the sustainability of tourism activities, considering the impact on local communities, resource utilization, and cultural preservation. The study addresses key research questions concerning the understanding of sustainability, effective strategies, the role of tour organizations, and the advantages of sustainable practices. The conceptual framework outlines the structure of the research, encompassing an introduction, literature review, research methodology, data analysis, and conclusion. The literature review section examines the concept of sustainability in the context of the tourism industry, exploring strategies for achieving sustainability, the role of tour organizations, and the benefits of sustainable tourism in the UK. The report also includes a research methodology section, and the full report would include data analysis, interpretation, conclusions, and recommendations. The document is contributed by a student to be published on the website Desklib. Desklib is a platform which provides all the necessary AI based study tools for students.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of research...............................................................................................................1
Overview of research..................................................................................................................1
Rationale of research...................................................................................................................2
Research aims..............................................................................................................................2
Research questions......................................................................................................................2
Research objectives.....................................................................................................................3
Conceptual Framework...............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Concept of sustainability in context of tourism industry............................................................5
Strategies through which sustainability of tourism activities in UK can be achieved................8
Role of tour organisations in framing strategies to get sustainable impact of tourism activities8
Advantages of sustainability in tourism industry of UK.............................................................9
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
REFERENCES..............................................................................................................................14

TITLE:
“Sustainable Package Holiday in the UK.” A study on TUI.
CHAPTER 1: INTRODUCTION
Background of research
Tourism sector of UK is one of the fastest growing sector in UK. There are many people
who visit UK for different purpose. Hence it is important to consider sustainable growth and
development of tourism sector. Sustainable tourism refers to analysis of current and future social,
environment and economic impact. This is considered because of need of visitors, industry,
environment and host communities. With considering sustainable growth and development of
tourism sector, long term benefits can be provided to visitors. Sustainable growth of society is
possible with the help of creating awareness. When sustainable policies are farmed,, then visitors
will have good and positive image about UK visiting places. There are different government
policies which assist in maintaining sustainable growth and development of tourism sector. So it
is responsibility of tour operators to convey information and strategies to tourist. They have to
keep eyes on working efforts of visitors to make positive impact on societal development. When
visitors use resources optimally and keep cultural and environmental factors in mind about
tourist destination, then it can be famous in industry for longer period of time.
This research is based on TUI Group which is Anglo- German travel organisation (Borne
and Ponting, 2015). This association has head quarter in Hannover, Germany. It provides hotels,
airlines services, cruise ships, etc.
These days, there is issue of pollution, mis use of resources, unhygienic components, etc.
which affects overall growth and development of UK society. Tour operators are the source
through which sustainable growth of UK society is possible. So TUI has to frame policies which
assist in overall growth and development of society and make resources useable for longer period
of time. It is important to create awareness among local people, so they also use resources in best
and optimal manner.
Overview of research
As compared to past years, trend of visiting UK among people increase. There are
different places such as Big Ben, Tower of London, Edinburgh, Ancient Stonehenge and
Medieval Salisbury, Wonderful Windsor, etc. which people prefer to visit. People are visiting
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different places for outing, education tour, business purpose, etc. So growth of travel industry is
increasing. It is important to understand changes which are taking place in external market. So
there is use of resources such as transportation services, accommodation, etc. It is important to
use it in best and relevant manner. Sustainable tourism development refers to making strategies
through which economical, social and cultural development of resources can be done in best
manner. It is important for making resources use in future prospects.
In this research, there is discussion about strategies framed by tour operators to maintain
sustainability of tourism activities. As tourist visit cultural places, temples, etc. then they have
follow ethics through which it is can be availed in best and optimal manner. Natural places such
as garden, parks, etc. are visited by tourists, so in this case it is important for managers of TUI to
frame strategies through which sustainable growth of tourism services is possible. It is important
for TUI to frame policies through which they can create awareness among visitors who visit
different places in UK.
Rationale of research
Rationale behind conducting this research is to understand role of tour operators in order
to improve sustainable growth of society. These days, there is imbalance in growth and
development of UK society, so with the help of this research strategies and policies can be
studied which enhance knowledge of reader. From personal point of view of researcher,
individual have interest in tourism sector, so if in future candidates wants to invest in tourism
business, then it is easy for them.
As there is trend of tourism sector, so this topic is interesting and it is easy to collect data
from respondents. There are many issues which affects sustainable tourism, so it is easy to create
awareness about it among readers. When sustainable policies are conveyed to tourist then its
impact on society is also studied under it.
Research aims
“To study the strategies that can be used by tour organisation to enhance sustainability
or positive impact of tourism activities in UK.”
Research questions
 Do you understand the concept of sustainability in context of tourism industry?
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 What are the strategies through which sustainability of tourism activities in UK can be
achieved?
 What is the role of tour organisations in framing strategies to get sustainable impact of
tourism activities?
 What are the advantages of sustainability in tourism industry of UK?
Research objectives
 To understand the concept of sustainability in context of tourism industry.
 To analyse the strategies through which sustainability of tourism activities in UK can be
achieved.
 To identify the role of tour organisations in framing strategies to get sustainable impact of
tourism activities.
 To determine the advantages of sustainability in tourism industry of UK.
Conceptual Framework
Conceptual framework is study of different research chapters which are covered in this
research. With the help of this framework, researcher can enhance knowledge of reader about
information which is presented in research. This research is completed under different chapters,
which are discussed as under-
Chapter 1: Introduction- This is the first chapter in research which contains information
about background and overview of research. In this section, aims and objectives for which
research is conducted are identified. This is the main important chapter because whole research
is based on it and this chapter provides complete information to reader for which research is
conducted.
Chapter 2: Literature review- Second chapter is literature review. This is the section in
which research objectives are studied according to author's point of view. This is chapter which
is part of secondary source because information is collected from online sources, journals,
articles, etc. This enhance knowledge about investigation topic and provides solution of the issue
with association is dealing.
Chapter 3: Research Methodology- Research methodology is the study of tools and
techniques which are used to conduct investigation. There are different types of design, tools,
data source, etc. which are required to conduct research. In this section, “Research Onion” frame
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work is used. This provides information about techniques used and justification behind it. This
enhance knowledge of reader about research method.
Chapter 4: Data analysis and interpretation- Data analysis and interpretation is one of
the important task which researcher done with the help of primary source of information. In data
analysis, response from respondents is collected, while in interpretation, collected information is
interpreted. In this chapter discussion is also done on the basis of primary and secondary data i.e.
literature review and data interpretation.
Chapter 5: Conclusion and recommendation- At last in this chapter conclusion and
recommendations is provided. On the basis of collected information, conclusion is provide. So it
is easy to give recommendations ns about issues which TUI is facing. In recommendations,
strategies about sustainable tourism strategies to get positive impact.
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CHAPTER 2: LITERATURE REVIEW
Concept of sustainability in context of tourism industry
According to Pauline Lacanilao, 2017 sustainable tourism refers to the way of visiting
and exploring a destination with keeping cultural, environmental aspects in mind. In current
trend many people travel for different purpose such as outing, family outing, trekking,
educational trips, etc. But they do not travel with keeping sustainable factor in mind. While
travelling to different places, visitors use different resources such as natural , transportation
facilities, accommodations, etc. with lieu of money. They use them in inappropriate manner, so
this further of these resources are not secure.
According to Borne and Ponting, 2015 sustainable development is development that
meets the needs of the present without compromising the need of future generation to meet their
own needs.
Sustainable tourism involve a broad range of subcategories which include economic and
social sustainability for the local communities. Basically it is about visiting the places and
making positive impact in the mind of people. Sustainable tourism is about support the local
economy and community tourism initiatives. There is a two impact which is on social and
economic. In sustainable tourism there should be a sharing of cultures and help to promote
tolerance and break down the barriers. This can be occurred at individual level , with local
entrepreneur who is coming up with the initiative. Evaluate and analysis effect of suitability
tourism initiatives and relevant adjustment need to happen. Ensure that the outcome are positive
and the benefit are being felt by all. This system should be the continue process of re adopting
the way of travel and finding a balance between the resources and between the consumption.
This requires to set some long term goals which includes the interest of traveller , local
communities and Workington hand in hand to achieve them.
Importance of the tourism and sustainable tourism:
 Tourism is consider as an economic activity in which this is capable for generating
employment and generate the growth. This effective in contributing to development and
social integration .
 This industry has the power of boost the destination development and prosperity. This
play important role in sustainable development.
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 This is consider as the concept which inspire the policy maker and the planner of
tourism. But this is difficult to implement sustainability.
 Tourism is define as the economic activity which is capable to generate the growth. This
contribute in development and economic and social ingratiation.
Sustainable tourism is the sector in which the sector development meet need of the
present tourist. This host the region while protecting and enhancing opportunity for the future.
According to world tourism organisation three fundamental concept of sustainable tourism.
1. Tourism can be more sustainable in way in which it is developed and operated.
2. The strategies and policies of the sector should reflect two type of relationship that is
effect of the tourism and effect on a tourism.
3. In this there is sustainability and comparativeness are independent.
Who is responsible tourism :
A responsible tourism is like a sustainable tourism . Responsible is term which is
adopted by the industry. Responsible tourism explained below:
 This is the responsibility of this industry that they have to reduce the negative impact
of social. They have to minimise the economic and environmental effect.
 This is the responsibility of this industry that they have to generate the greater
econ0omic benefit which help in the the growth of the nation. Generate the higher
economic benefits for there local people and improve the well being of host
communities.
 Enhance the working condition of this industry which increases the profit and access to
the industry.
 As tourism industry they have the responsibility og include and involve the local
people in the decision which affect there life in a positive way and also affect life
chances.
 They should make the positive impact which is contribute in the conservation of the
natural and cultural heritage embracing diversity.
 They have the responsibility to provide more enjoyable experience to its customer or to
tourist. Provide enjoyable experience through connections with local people and and
greater understanding for local cultural and environmental issues.
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 They should culturally sensitive and encourage the respect between the tourist and host
and they should have to build local pride and confidence.
How can tourism can be made more sustainable:
https://theconversation.com/sustainable-tourism-is-not-working-heres-how-we-can-change-that-
76018
According Freya Higgins Desbiolles, 2019 if there is any chances to make tourism more
sustainable so there is several achievable measure. This sector require more concerted efforts that
is:
Government: In this averment must implemented the policies that foster the sustainable
development by overcoming the growth. Government should tackle all the environmental limits
for the growth and climate change. In this tourism requires the great planning. So the
government tourism authority such as tourism Australia – focused equally on integrated planning
as the marketing they currently emphasis.
Consumers: In there is the focus on that the consumer should be educated for the
responsible travel choices. For example there is few realise that all inclusive resort result in
economic benefits.
Local communities: In this local communities only treated as stakeholder among the
many. They also must have the right to participate in the decision making and have a point say
if and how there places or communities become destination for tourism.
Worker of tourism: in this the people who are working in this industry they must have
a right to respected. In this workers outsails provided decent conditions of working. In this
industry not allowed low wages and precarious source of employment.
Non governmental organisation: this are important in term of reporting on the abuses
of tourism which includes the land grabs and human right, community opposition and
corruption .
Issues in the mind of tourist regarding sustainable tourism:
1 Will the destination deal with issues around and dissatisfaction among local?
In this there is focus on sanctification of local because of sustainability in tourism can be
covert as positivity. In this the challenge is that people from the destination are the downstairs
selling , while discussing issues from the other parties.
2.Will government lead the way or wait on companies?
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In this if the destination want to promote its self then they need to put money where
their mouth is and suitability purchasing.
3.Can this tourism industry promote real life rather then the attraction ?
This is define as now day there is no real beauties mostly attractive and not real beauty is
find everywhere. In this there is challenge for this industry to provide its customer real beauty
rather than the attractive beauty which is no real at all.
4.Will responsible tourism communicate become the norm?
In this there is need to sell on trust rather than create a false . In this this industry need to create
trust in the mind of the customer. So that they can trust on them. They assume that customer will
believe them.
Strategies through which sustainability of tourism activities in UK can be achieved
As problem related to wildlife, natural resources, etc. has to be reduced, so in this case
role of tourism organisation is crucial. As per Carmela Otarra, 2018 there are some strategies
such as partnership with different stakeholders, creating awareness program, making policies for
keeping relevance of destination, planning for proper management of tourism, etc. which assist
in development of tourism sustainablely. For instance: there is peak time of visiting tourist in
UK, then there must be some government policies through which managers of TUI are able to
implement it. This helps to develop tourism sector in sustainable manner.
Role of tour organisations in framing strategies to get sustainable impact of tourism activities
There is important role of tour operators to plan sustainable impact of tourism activities.
According to Butzmann and Job, 2017 Tour operators are the link through which concept of
sustain tourism development can be provided to visitors. For instance: visitors gets register under
TUI then in this case managers has to provide complete information about environmental
prospectives and safety measures related to cleanliness, fine in case of mistreatment with
animals, etc. This makes clear image in mind of visitors and they do not conduct any
misconduct. This is beneficial for maintaining sustainable prospects in mind of consumers.
Operators of TUI have to communicate regarding cultural values, ethics, etc. of local community
while visiting any traditional place such as church, regarding festivals , etc.
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Advantages of sustainability in tourism industry of UK
Sustainable is most important aspect in current market because this is the way through
which benefits of tourist destination can be attained for longer period of time. According to
Jessica Festa, 2016 there are some advantages of sustainability of tourism industry in UK such as
overall growth and development of local community, conserves natural resources of society,
gives actual view about local areas to visitors, makes better place for visiting in future, prepares
for future, etc. While people visit UK, then with concept of sustainability they have good and
positive view regarding UK culture.
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CHAPTER 3: RESEARCH METHODOLOGY
Research is the in- depth study about topic with investigation through different sources.
There are some tools and techniques which are required to consider in order to get positive
outcome. These tools and techniques are studied under research methodology chapter. In order to
make clear understanding about research topic, a frame work is considered i.e. Research Onion.
Techniques which are considered under research methodology is discussed as under-
Data collection: Data collection is the method through which information is collected
from different sources for the purpose of providing interpretation and conclusion. There are two
types of data collection method: primary and secondary (Cerutti and et. al., 2016). Primary
information is collected by researcher from respondents. Hence there is one to one interaction
among them. This method is time consuming because in this information is collected through
from number of respondents. While in secondary data information is collected with the help of
online sources, books, journals, newspaper, etc. This is collected by some some else so it might
to old. In this research both the methods are used to collect in- depth information about strategies
of sustainability in tourism sector of UK.
Research methods: There are two methods to conduct research qualitative and
quantitative method. In this research qualitative research method is used because this is the way
in which information is presented in graphs an charts. This provides justification about specific
view of respondents over research topic.
Resources: There is requirement of some resources to conduct research such as financial
assistance, internet connect, newspapers, magazines, computer system, etc. With these research
data can be collected properly and stored in authentic and reliable manner.
Time scale: Time to conduct an research can be analysed with the help of Gantt Chart.
This is the technique which shows pictorial representation in vertical form, this shows different
research activities such as introduction, aims and objectives, literature review with their
respective time (Eijgelaar and et. al., 2016). This research is conducted within 7.5 weeks.
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