TUI Group's Technology Implementation: Travel and Tourism Sector

This report examines the impact of technology on the TUI Group, a major player in the travel and tourism industry. It explores the role of technology in booking processes, customer awareness, and overall business performance. The research investigates the advantages of technology for TUI Group, addressing questions about its influence on customer experience and labor costs. The findings highlight the importance of technology in the travel sector and its contribution to improving customer experiences and creating awareness in the marketplace. The report concludes by emphasizing the positive impact of technology on both customers and the TUI Group, providing valuable insights into how technology shapes the travel and tourism sector.

Research Project
INTRODUCTION
Travel and tourism industry become more popular and
developing sector provide travelling facilities to people in
over the world. Mainly, it provides better services and
employment to local people with the aim of improving their
living standard which directly contribute in developing
economic growth of the nation.
RESEARCH AIMS & OBJECTIVES
Research aim:
The main aim of this research is “To determine the
impact of technology on creating customer’s awareness in
travel and tourism sector. A study on TUI Group.”
Research objectives:
To determine the role of technology in travel and tourism
sector.
To identify the importance of technology in TUI group.
To evaluate the relationship between technology and
customer’s awareness in travel and tourism sector.
Research questions:
 What is the role of technology in Travel and
tourism Sector?
 What is the importance of technology in TUI
group?
 What is the relationship between technology and
customer’s awareness in travel and tourism sector?
DATA ANALYSIS
Theme 1: For booking is the main role of technology in
travel and tourism sector.
Q1) What is the main role of technology in
travel and tourism sector?
Frequency
a) For booking 20
b) For updates of travel-related 10
c) Loyalty points 10
20
10
10
a) For booking
b) For updates of travel-
related
c) Loyalty points
Theme 2: Technologies can be beneficial for TUI Group to
improve their performance.
Q2) Is technologies can be beneficial for
TUI Group to improve their performance?
Frequency
a) Yes 30
b) No 10
30
10
a) Yes
b) No
DATA ANALYSIS
Theme 3: Create awareness in customer’s mind is
advantage of using technology in TUI Group.
Q3) What are the advantage of
using technology in TUI Group?
Frequency
a) Create awareness in customers
mind
20
b) Reduce labour cost 10
c) Know about customers
experience
10
20
10
10
a) Create awareness in customers mind
b) Reduce labour cost
c) Know about customers experience
CONCLUSION
From the above mentioned report, it has been concluded
that technology play vital role in developing as well as
creating awareness at market place. In travel and tourism
sector, it provides positive response to the customers in
order to improve their experiences.