Analysing Marketing Strategies of TUI in Travel and Tourism Sector

This report analyses the marketing strategies employed by TUI in the travel and tourism sector, focusing on key concepts such as the marketing environment, customer psychology, and market segmentation. It highlights the importance of strategic marketing planning, including SWOT analysis and the product life cycle, particularly in the context of destinations like Egypt. The role of marketing managers in market research and product development is examined, along with the influence of marketing on social responsibility. The report also discusses the elements of the marketing mix, such as product, price, and place, and their impact on attracting visitors. References to academic sources support the analysis of TUI's marketing approaches and their effectiveness in the travel and tourism industry.

Managing in travel and tourism

Introduction
Marketing in travel and tourism is essential for success of
business which is related to the TUI company. This company
create the many promotion of the services. They want to
provide better services to their customers so that they can fulfil
their needs and wants. Company can also make some strategies
for this purpose and can also provide effective offers to their
customers. By marketing organisation can also determine the
needs of customers. An effective research can also help an
organisation to take the advantage from their competitors.

Concept of marketing
Marketing concept: This concept focus on the
customer needs and wants of the target market
and customers. The TUI company in travel and
tourism delivering the value of the target
customers. This concept define the pull and push
strategies to attracting the visitor in the visiting
place. The travel and tourism sector provide the
many facility to attracting the visitor.

Marketing environment
Micro environment: This environment create the
tourism organisation, suppliers, intermediaries,
customers and competitors. The micro
environment consists the environment structure
and create the many services. The individual
tourism effecting the environment because this
environment related to the external environment.
Individual travel create the cost, structure and
facility of the tourism services.

Factor in travel in tourism
Psychological factors: Every people have their own attitude
and perceptions regarding the destination (Huang and et. al.,
2013). Some people only want to visit those places which are
related to their culture only. So the main purpose of Thomas
cook is to satisfy the demands of their customers which are
related to their psychology.

Market segmentation
Segmentation: It is very essential that segment of the market
must be done according to the taste and preferences of the
customers or visitors. Every people has their own choices
regarding to purchase of products and services. Lifestyles,
behaviour or interest of customers or visitors can also affect
the Thomas cook.

Important of strategic marketing
The important of the strategies marketing planning for the
Egypt place in the travel and tourism business define the many
importance including the Swot analysis, product life cycle and
tourist life cycle.
Strength: Strong and leading position in the united kingdom.
There are many market knowledge and experience to
developing the country. The strength of the Egypt define the
many ruts of heritage.

Importance of manager
The marketing research and market information
to the manager determine the many role in the
tourism and travel sector. The role of travel and
tourism managers develop the market research
create the best product and increasing the
company strength. The TUI company manager
decreasing the weakness. The manager of the
company define the best market of the visiting
place. Manager developing the many process of
market research.

Influence of marketing
The influence of the marketing determine the many impact
including the social responsibility. This responsibility
determine the self authority and rules and regulation. The travel
and tourism sector developing the marketing strategies
including the promotion and publicity of the product. The
influence determine the negative and positive impact on the
society. Positive impact create the product life cycle and needs
of the visitor. The negative impact create the environment,
social culture.

Marketing mix elements
The marketing mix determine the product, price and places
in the travel tourism place. The product is the best elements
to attracting the visitor in this organisation. The best
product of the hospitality sector evaluating the best
environment. The TUI company develop the best product in
the travel and tourism factor. There are many facility
related to the product define the hotel rooms,
accommodation facility, health food facility and develop the
best environment.

REFERENCES
Buhalis, D. and Foerste, M., 2015. So Co Mo marketing for
travel and tourism: Empowering co-creation of value.
Journal of Destination Marketing & Management. 4(3).
pp.151-161.
Crooks, V.A. and et. al., 2011. Promoting medical tourism to
India: Messages, images, and the marketing of
international patient travel. Social Science & Medicine.
72(5). pp.726-732.