This case study examines the key managerial decision-making issues faced by TULIP, a clothing retailer in the United Kingdom, focusing on problems hindering growth and expansion. It identifies TAME problems and analyzes different problem-solving approaches, including rational and bounded rationality. The study employs SWOT and STEEPLE analyses to evaluate internal and external factors influencing the business. The balanced scorecard is suggested for performance management. Proposed solutions include training and development, employee engagement, website overhaul, and information system integration, with a recommendation for prioritizing training and development. The report concludes that addressing these issues is crucial for TULIP's expansion and increased market share.
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