Tumblr Analysis: Exploring Platform, Audience, and Reflective Insights

This report provides a comprehensive analysis of Tumblr, a popular microblogging platform. It begins with a topic research section that defines Tumblr and explains its appeal as a cross-platform microblogging site, highlighting its user-friendly interface and suitability for sharing various content types. The platform analysis section compares Tumblr with similar platforms like WordPress, Blogger, and Wix, focusing on its unique features, such as multimedia sharing and free hosting. The report also explores Tumblr's strengths and weaknesses, including anonymity issues and domain-based hosting challenges. Audience research examines the demographics of Tumblr users, revealing that a significant portion consists of college-aged women and individuals with higher incomes who are interested in business blogs. The report concludes with a reflective section, discussing the student's learning experience, suggestions for improvement, and the future potential of Tumblr. References to relevant sources are included to support the analysis.

Running head: TUMBLR ANALYSIS
Tumblr Analysis
Name of the Student
Name of the University
Author note

1TUMBLR ANALYSIS
Table of Contents
Topic Research....................................................................................................................3
Platform Analysis................................................................................................................4
Audience research................................................................................................................6
Reflective.............................................................................................................................7
References............................................................................................................................8

2TUMBLR ANALYSIS
Topic Research
The topic chosen for this project is Tumblr. As the creators say themselves, Tumblr can
be defined as the microblogging site that helps users effortlessly share any content like texts,
quotes, photos, music videos, links and others for any platform like the mobile devises or the
desktop websites. IT can be said that Tumblr is a cross platform between the huge social
networking site like the Facebook, twitter and blogging sites (Tumblr.com, 2018). The main
reason why it is called a microblogs sites are because it is seen that generally peoples share short
snippets of texts and pictures as compared to the traditional blogging sites.
The reason why Tumbler is chosen is because of the transparency of the structure. Use of
the Tumblr is very simple and user friendly, even a kid can use it very easily. IT is easy for the
users to create account and search for the like-minded people. It helps in expressing thoughts in a
quick and easy manner (Twitter.com, 2018).
The topics that have been rejected are similar micro bloggers site the WordPress. Tumblr
is better because it provides much more visibility and editability. Unlike the WordPress the
tumbler allows the users to post more extensions posts like the videos (For Free). The platforms
design is also very much user-friendlier than the other similar sites (Tumblr.com, 2018). Tumblr
provides many customizations to the user making it earlier and simpler for the user to be used.
This is one of the best topic for blogging because Tumblr being a new technology, has a
craze in the people, mostly in the teens who are always in a hurry and wants to do things in an
easy manner (Digital Trends, 2018). People loves to learn and understand things in short, which
is the fact with Tumblr. Also, people who are interested in learning new things can refer to this
blog for more information and find relevant ones.

3TUMBLR ANALYSIS
Platform Analysis
Tumblr being one of the most unique microblogging site that enables easy sharing of
contents. Dissimilar from the other platforms, the Tumblr basically focusses on sharing the
multimedia specially designed to share the photos, images, videos and other similar things
(Hexagon, 2018). The primary user of the tumblers are the people who likes to read and write
small blogs and likes more of the multimedia.
Some of the similar platforms like the Tumblr are the WordPress Blogger Squarespace,
Wix, Weebly, and Webflow. While the tumbler is a micro blogging site, the webflow is a web
designing tool with a hosting platform, Squarespace being service based content management
system provides a blogging platform also (Facts, 2018). Wix is also an online web developing
site which focuses on the HTML5 for the usage.
In the Tumblr it is very easy for showcasing the products in the format of pictures, also it
provides free hosting to the users. The Tumblr community, which one can access any time is
very much responsive and provides correct information in short time (Renwick, 2018). The
Tumblr comprises of the Tumblr dictionary, which is a great option for listing task accordingly.
Some of the weakness of the entire system are the Anonymity issue. Anonymity delivers
guard for handlers that want to freely speech thoughts without consequences. The Yahoo
Acquisition. The age restriction is also one of the major issue in the Tumblr (Livewire, 2018).
One of the other major problem is the Domain based hosting system that the Tumblr follows.
The negative factors may affect the choice the customers in a negative way for the people
in the blog. As the people look for a lag free and advanced blogging sites, the backlogs of the site
can affect the number of the people who are reading the blog. Also it can be seen that the website

4TUMBLR ANALYSIS
hosting is bit difficult in the case of the Tumblr’s , devalues of its policy of the domain hosting
and hence it becomes tougher.

5TUMBLR ANALYSIS
Audience research
Audience research can be explained as the type of the specific research that is done on a
specific audience fragment to gather information about some topic. For this research the
audience that is selected are the audience are the people who are interested in the modern
technologies and want to do something new. Tumblr is one of the best platform for such people.
The demographic survey of the Tumblr came out that approx. 10% of the total internet users the
Tumblr on a regular basis. Out of this the maximum number are the women’s of the colleges. It
is also seen that the people with salary more than the $75000 uses the most among the others.
This is because of the feature of the Tumblr that is the business blogs. Business blog helps the
people to earn money and understand more of a topic. Due to huge amount of density in the
network of the tumbler it becomes easier for the people to find the likeminded people and
connect (Pew Research Centre: Internet, Science & Tech, 2018). A typical example of this is
man, who has a certain online business and wants to know more about the technology. A clean
and clear website is one he will certainly like to visit to gain knowledge, Inclusion of the proper
video and photos helps a lot to gain the attention of the people (Union Metrics, 2018). This kind
of people are very good for the blogs because they provide with money and helps in expanding
the blogging network. With money and helps in expanding the blogging network.

6TUMBLR ANALYSIS
Reflective
This is one of the best project that I have done so far because of the fact that I came to
know about many new things about the internet and its usage. People gets attracted to things that
look good at first. For fang this particular project I had to search a study a opt of things which
helped me to grow my knowledge. In order to get maximum number of viewers, there must a
good content with proper references, if the content of the blog is good people come again and
again for the same. Things that would have been improved in the entire task is about the way to
represent the things in a good format. Formatting a particular is necessary, part from the consent
and the view (Marketing and Growth Hacking, 2018). Tumbler being one of the best micro
blogging site provides enough scope for the new generation for gaming knowledge and learn
new things. Getting connected is also a key feature of this blogger site. MY advice to my friends
are that in order to learn new things and enhance the knowledge about the concept of the
blogging. Tumblr being new to the market has got huge scopes in the future for success as now a
days people seek for smaller and quicker to read blogs due to the busy schedule of the people
(Livewire, 2018). Although there are some of the backdrops of the system that causes people to
not accept the change in the profile , but are very small and negligible and dissent cause any
problem to the people who enjoys the concept of the technology. This concluding the topic I can
say that it was very easy to work with the platform of the tumbler and it helped me to learn many
things which will help me in future.

7TUMBLR ANALYSIS
References
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https://www.digitaltrends.com/social-media/wordpress-vs-tumblr-vs-blogger/ [Accessed 21 Mar.
2018].
Facts, T. (2018). Topic: Tumblr. [online] www.statista.com. Available at:
https://www.statista.com/topics/2463/tumblr/ [Accessed 21 Mar. 2018].
Hexagon, C. (2018). Social analysis purchase behavior | Social insights for the music industry.
[online] Crimsonhexagon.com. Available at: https://www.crimsonhexagon.com/blog/analyzing-
adeles-hello-and-social-medias-emotional-response/ [Accessed 21 Mar. 2018].
Lifewire. (2018). How to Make a Free Blog on Tumblr. [online] Available at:
https://www.lifewire.com/how-to-make-free-blog-on-tumblr-3476398 [Accessed 21 Mar. 2018].
Lifewire. (2018). Is Tumblr the Right Blogging Tool for You?. [online] Available at:
https://www.lifewire.com/tumblr-overview-for-bloggers-3476387 [Accessed 21 Mar. 2018].
Marketing And Growth Hacking. (2018). Tumblr vs Medium – Marketing And Growth Hacking.
[online] Available at: https://blog.markgrowth.com/tumblr-vs-medium-7032d59f67a5 [Accessed
21 Mar. 2018].
Pew Research Center: Internet, Science & Tech. (2018). Demographics of Tumblr. [online]
Available at: http://www.pewinternet.org/2015/08/19/mobile-messaging-and-social-media-
2015/2015-08-19_social-media-update_05/ [Accessed 21 Mar. 2018].
Renwick, L. (2018). Audience research project: Tumblr study group research “How do
‘Fandoms’ on Tumblr react to new media content?”. [online] Research.shu.ac.uk. Available at:
http://research.shu.ac.uk/aces/enquiry/index.php/enquiry/article/view/41 [Accessed 21 Mar.
2018].
Tumblr.com. (2018). Log in | Tumblr. [online] Available at: https://www.tumblr.com/new/blog
[Accessed 21 Mar. 2018].
Tumblr.com. (2018). Sign up | Tumblr. [online] Available at: https://www.tumblr.com/
[Accessed 21 Mar. 2018].
Twitter.com. (2018). Tumblr (@tumblr) on Twitter. [online] Available at:
https://twitter.com/tumblr?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
[Accessed 21 Mar. 2018].
Union Metrics. (2018). Tumblr Analytics. [online] Available at:
https://unionmetrics.com/product/tumblr-analytics/ [Accessed 21 Mar. 2018].