MGMT20143 Report: Business Model and Innovation for Tune In Headphones

This report provides a comprehensive analysis of Tune In Headphones, focusing on their innovative approach to addressing the needs of customers with hearing problems. It begins with an executive summary and table of contents, followed by an introduction outlining the report's objectives. The report then delves into an overview of Tune In Headphones, their consumer problem identification, and the proposed innovation of stylish earphones. It highlights the benefits of these earphones, including personalized sound and comfort. A detailed business canvas model is presented, outlining key partners, activities, value propositions, customer segments, relationships, channels, resources, cost structures, and revenue streams. The report analyzes the interrelationships within the business canvas model and identifies critical success factors, such as research and development, and potential risks, including technological and data breach risks. Finally, the report evaluates the overall feasibility of the proposed business model, concluding with references to support the analysis.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1
MANAGEMENT
Executive Summary
The report has thrown light on analyzing the different kinds of innovations which has been done
by Tune In Headphones for the customers who have hearing problems. With the help of the
business canvas model, the different kinds of applications which can play a major role in the
organization has been analyzed that has played major role in the management of different
operations in a successful manner.

2
MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Overview of Tune In Headphones...................................................................................................3
Identification of Consumer Problem and Innovation......................................................................3
Benefits Provided to Clients with Innovative Earphones................................................................4
Proposed Business Canvas Model...................................................................................................5
Key Interrelationships in Business Canvas Model..........................................................................6
Critical Success Factors...................................................................................................................8
Identification of Critical Risks and Assumptions............................................................................8
Evaluation of Overall Feasibility.....................................................................................................9
References......................................................................................................................................10

3
MANAGEMENT
Introduction
The report throws light on analyzing the innovation which should be done by the
company Tune In Headphones in order to solve the different issues faced by a certain group of
customers in the entire market. The main aim and purpose of the report is to analyze the
innovative business canvas model along with analysis of the interrelationships between the
different aspects in Business Canvas Model which will be supporting the success of the idea.
Moreover, the critical success factors are required to be identified which will be helpful in
identification of critical risks and evaluation of the overall feasibility of the idea as well.
Overview of Tune In Headphones
Tune In Headphones is one of the consumer electronics organizations which will be
solving the different problems of the specific group of customers in the market. The main
activity which is possessed by the company includes designing along with manufacturing the
headphones with the personalized kind of sound technology and the proprietary technology helps
in automatically measures the hearing sensitivities to the various frequencies by proper
monitoring the otoacoustic emissions. The measurement of the hearing process takes more than
one to two minutes and it is adjusted automatically to the frequency of the individuals.
Identification of Consumer Problem and Innovation
The main issue or the problem which can be identified among the different customers
includes that the ones with hearing problems and using hearing aids are unable to hear the songs
and it is affecting their enjoyment and the problem can be solved by the respective company
Tune In Headphones through innovating an earphone which will be helpful for the different

4
MANAGEMENT
customers who have hearing problems (Umar, Sasongko& Aguzman, 2018). The respective
earphone will be stylish brand of headphones will be made of chiffon and satin detailing and it
will be creating soothing experience for the different customers in the market.
The overall look of the earphone will be stylish which will be create soothing and
comfortable experience for the customers and it will be one of the innovations which can prove
to be of proper usage in the competitive business environment. The great headphone can be
paired with the different clothes and it will be of huge and ultimate convenience for the different
customers (Schaltegger, Hansen& Lüdeke-Freund, 2016).
Benefits Provided to Clients with Innovative Earphones
With the innovation of the respective comfortable designed earphones for the different
customers with the hearing problem, it will be of huge success as they will be able to hear the
different music of their choice and it is essential for the company to gain competitive advantage
in the competitive business environment as well. The personalized headphones which will be
developed by Tune In Headphones will be able to personalize the sound through measuring the
response which can be gained from the ears of the different people who have hearing impairment
(Plenter et al., 2017). Moreover, the design of the earphones will be inclusive of in-ear monitors
along with over ear cups that will be successful design and approach for the ones having hearing
problems.
Proposed Business Canvas Model
Key Partner
Content and
Key Activities
Network
Value
Proposition
Customer
Relationships
Customer Segments
Different customers

5
MANAGEMENT
software developers
Suppliers who sell
the different
components
Authorized retailers
Channels related to
distribution
Technology
providers
management
Procurement
of the
different
materials
Financial
Services
Manufacturers
of
Headphones
and other
electronics
To become
the company
which will be
helpful in
fulfilling the
curiosity of
the customers
in the market
The top
quality brand
of earphones
One of the
most and top
entertainment
companies
To move
customers in
an emotional
manner
Quality along
with
reputation
Great
ecosystem
Digital brand
awareness
who have hearing
problems
Providing earphones
to the hearing
problems with
management of
frequency
Key
Resources
More than
10000
employees
Innovation
and talent
facilities
Channels
Websites
Retailers and
dealers
YouTube and
Streaming
tubes
Cost Structure
Compensation of the different employees
Cost of the different components
Revenue Streams
Music and movies business
Membership related charges

6
MANAGEMENT
Costs related to restructuring of the company
along with the different products which are
sold by them
Revenues which are generated from the
different sales of the products
Fees related to licensing
From the overall business canvas model it can be identified that there are different kinds
of factors which should be considered as an important aspect in order to improve the overall
efficiency of the company. The proposed business canvas model will be beneficial in introducing
the new kind of personalized headphones which will be beneficial for the ones with hearing
problems (Osei-Kyei& Chan, 2015). There should be proper inclusion of the revenue streams
that will play a major role in improving their business operations as there are different factors
such as compensation of the employees along with the different costs related to restructuring in
which it will be helpful for the company to improve the different business operations in a
successful manner (Lüdeke-Freund& Dembek, 2017). Lastly, the key relationships with the
different suppliers are essential as it will be helpful in improving their business operations and
gain competitive advantage in the market.
Key Interrelationships in Business Canvas Model
The effective kind of relationship is essential in nature which will be beneficial in
managing the different activities in an appropriate manner. The major customer segments
includes the different customers who have hearing difficulties and it will be of great opportunity
for the individuals to opt for such headphones that will be adjusting to their frequency and it is
technologically advanced (Joyce& Paquin, 2016). Moreover, the different key partners of the

7
MANAGEMENT
company includes the different kinds of companies such as retailers along with other
entertainment channels that will be beneficial in showcasing such products and gain competitive
advantage in the market as well.
Moreover, the value proposition of the company is to provide the different customers
with various kinds of products as well as services which will be able to fulfill the different
curiosity of the different customers having hearing problems (Gao, Koronios& Selle, 2015). The
other aspect which is the value proposition wherein the company is introducing the different
earphones that will be helpful in meeting the different demands of the customers and provide
them with the best quality earphones which will be meeting the different necessities of the
customers appropriately.
The major key activities of Tune In Headphones include the manufacturing of the
different earphones wherein it is personalized in nature as it will be beneficial in improving the
different demands of the different customers in an appropriate manner (Dudin et al., 2015). The
proper networking is the other aspect which should be followed by Tune In Headphones that will
be beneficial in growth of the organization which will be helpful in development of the
streamline which will be appropriate in running actively (Dijkman et al., 2015).
In addition, the major channels of the company includes the different kinds of official
website of the company along with the different kinds of other channels which will be beneficial
in improving their presence among the different customers and gaining competitive advantage in
the market as well (Antikainen& Valkokari, 2016). The revenue streams of the company
includethe music related charges along with the membership fees which will be beneficial in
improving the overall effectiveness of the organization. Lastly, the cost structure includes the

8
MANAGEMENT
compensation provided to employees and it will be inclusive of production cost of the different
electronics (Andreassen et al., 2018).
Critical Success Factors
The major critical success factors of Tune In Headphones include the different kinds of
extensive research and development related activities which will be beneficial in improving the
general technology components along with creation of new business (Ahimbisibwe, Cavana &
Daellenbach, 2015). Moreover, the other critical success factor includes the own-in-house values
for the different storage technologies along with new recording aspects which will be beneficial
for the overall growth of the company. Moreover, the other success aspect of the company is that
they try to innovate the personalized earphones which will be beneficial for the growth of
company.
Identification of Critical Risks and Assumptions
On the other hand, there are different kinds of critical risks which can be faced by Tune
In Headphones that includes the following:
The company is facing the technological risks wherein there is risk of piracy along with
research and development risks that affects the overall effectiveness of the firm in a negative
manner.
Moreover, there is issue related to data breach wherein it is inclusive of the different
kinds of data theft that can be affecting the brand image and revenues of the firm in a negative
manner as well.

9
MANAGEMENT
Evaluation of Overall Feasibility
From the overall analysis, it can be identified and analyzed that Tune In Headphones will
be of huge popularity in the entire market which will be beneficial in improving the overall
profitability of the company. Moreover, the respective company named Tune In Headphones
needs to analyze the risks which are associated with the company such as data theft along with
other technological risks that can affect the overall brand image of the company. Through proper
implementation of the different critical success factors, it will be beneficial in improving the
overall position in the market in an effective manner.

10
MANAGEMENT
References
Ahimbisibwe, A., Cavana, R. Y., & Daellenbach, U. (2015). A contingency fit model of critical
success factors for software development projects: A comparison of agile and traditional
plan-based methodologies. Journal of Enterprise Information Management, 28(1), 7-33.
Andreassen, T. W., Lervik-Olsen, L., Snyder, H., Van Riel, A. C., Sweeney, J. C., & Van
Vaerenbergh, Y. (2018). Business model innovation and value-creation: the triadic
way. Journal of Service Management, 29(5), 883-906.
Antikainen, M., & Valkokari, K. (2016). A framework for sustainable circular business model
innovation. Technology Innovation Management Review, 6(7).
Dijkman, R. M., Sprenkels, B., Peeters, T., & Janssen, A. (2015). Business models for the
Internet of Things. International Journal of Information Management, 35(6), 672-678.
Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
business model canvas in the system of effective budgeting. Asian Social Science, 11(7),
290-296.
Gao, J., Koronios, A., & Selle, S. (2015). Towards a process view on critical success factors in
big data analytics projects.
Joyce, A., & Paquin, R. L. (2016). The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, 1474-1486.
Lüdeke-Freund, F., & Dembek, K. (2017). Sustainable business model research and practice:
Emerging field or passing fancy?. Journal of cleaner production, 168, 1668-1678.

11
MANAGEMENT
Osei-Kyei, R., & Chan, A. P. (2015). Review of studies on the Critical Success Factors for
Public–Private Partnership (PPP) projects from 1990 to 2013. International Journal of
Project Management, 33(6), 1335-1346.
Plenter, F., Fielt, E., Hoffen, M., Chasin, F., & Rosemann, M. (2017). Repainting the business
model canvas for peer-to-peer sharing and collaborative consumption.
Schaltegger, S., Hansen, E. G., & Lüdeke-Freund, F. (2016). Business models for sustainability:
Origins, present research, and future avenues.
Umar, A., Sasongko, A. H., & Aguzman, G. (2018). Business model canvas as a solution for
competing strategy of small business in Indonesia. International Journal of
Entrepreneurship.