Turtle Bay Restaurant: Brazil Expansion - Opportunities and Challenges

This business report examines the potential for Turtle Bay Restaurant, a UK-based chain, to expand its operations into Brazil. It begins with an introduction to Brazil's economic landscape, including its GDP, population, and inflation rate, and discusses the concept of economic freedom in relation to Brazil's economic standing. The report then outlines specific opportunities for Turtle Bay, such as Brazil's high FDI inflows and stable inflation, and identifies challenges, including high corruption and poverty levels. A PEST analysis is presented in the appendices, summarizing political, economic, socio-cultural, and technological factors. The report concludes by synthesizing the impact of these factors on Turtle Bay's potential for success in the Brazilian market. The report also includes references to support the findings.

Business Report for
Turtle Bay Restaurant
476 words
(excluding references and appendices)
Page 1 of 7

Contents
Opportunities ...........................................................................................5
Challenges ...............................................................................................6
Summary..................................................................................................7
Appendices...............................................................................................9
Page 2 of 7

Introduction
Brazil is also known as federative republic of Brazil is one of the largest country of world
area and population wise. Economically Brazil is not so so develop and because of its low per
capita GDP it is termed as developing nation although it is one of the largest country in
world. Brazil current GDP is valued nearly approximately 12,78,27,90,00,000 Pound sterling.
As per report the current population of country is nearly 211 millions. Inflation rate is very
stable in Brazil which is nearly 2.7% and major industrial sectors of Brazil are iron and steel
manufacturing petroleum processing and chemical industry. Turtle bay restaurant is a UK
based restaurant chain which have nearly 42 stores in United Kingdom. They wants to
expand their businesses in Brazil for global expansion.
Economic Freedom
Economic freedom refers to right of individuals of controlling there own freedom. It mainly
refers to economically dependency of country and there individuals. As per the above graph
a country with purchasing power parity of $44488 is termed as economically free nation
where as country with GDP per capita PPP $5462 is termed as repressed or economically
dependent nation(Jackson, 2019). Brazil PPP is $10400 which mean it comes between
moderately free to mostly unfree nation category and this means that purchasing power and
economic freedom of country is not good which can be a negative impact for Turtle bay
restaurant as they want to expand their businesses there(Courtney, 2019). Also high
corruption rate act as a negative political factor for the growth of organisation. There are
nearly 20% people under poverty line thus this can be negative economic impact on
organisation.
Page 3 of 7

Opportunities
Here are the two opportunities that will attract turtle bay for their expansion in Brazil.
 Brazil ranks 9th in terms of FDI inflows all over the world and thus there will be high
growth for organisation in long term thus it will attract Turtle bay for their
expansion(Pereira, 2017). This can be termed as economic opportunity for them.
 Brazil have stable inflation rate which is nearly 2.7% which is also an opportunity for
Brazil and thus can attract Turtle bay for investment(Muragu, 2018).
Challenges
Here are the two challenges that can be faced by turtle bay during expansion.
 High corruption in Brazil is one of the major political challenge which may create
obstacle in long term for Turtle bay.
 More than 20% of people below poverty line is another economical factor that may
create challenges for organisation(Santo, 2019).
Summary
Here it is included pest analysis of Brazil and impact of different external factors on Turtle
bay restaurant chain which is trying to expand their organisations businesses in Brazil. This
file will also include definition of economic freedom and impact of Brazil's economic
freedom on organisation. Also opportunities and challenges that can be faced by organisation
is covered here.
References
Courtney, T., 2019. Walkabout Northern California: Hiking Inn to Inn. Wilderness Press.
Jackson, A., 2019. Poole Pubs. Amberley Publishing Limited.
Pereira, J.C.F.R., 2017. Developling a communication strategy to enter the mariculture
market (Doctoral dissertation).
Muragu, B.W., 2018. Cultural and Geological Heritage Contextualism in the Interior Built
Environment of Hotel Brands in Kenyan Counties (Doctoral dissertation, University
of Nairobi).
Santo, A., 2019. Retail Tales and Tribulations: Transmedia Brands, Consumer Products, and
the Significance of Shop Talk. JCMS: Journal of Cinema and Media Studies, 58(2),
pp.115-141.
Page 4 of 7

Appendices
You must provide a PEST analysis summary here in highlight which factors have been
identified as opportunities and challenges.
POLITICAL FACTORS
1._________Corruption____is highlighted
as
challenges____________________________
_
2.________Government provide equality
in policies to both domestic and foreign
companies is highlighted as
opportunity.
__________________________________
ECONOMIC FACTORS
1._________High FDI as
opportunity_________________________
________
2.____Stable inflation rate as
opportunity.
_____________________________________
_
SOCIO-CULTURAL
1._____Income inequality as challenges.
_____________________________________
2.___________Good working culture as
opportunity.
_______________________________
TECHNOLOGICAL FACTORS
1.___Lagging in technological
infrastructure in comparison to
other economies can be highlighted
as challenge.
_____________________________________
__
2.______IT sector ranking of Brazil at
53rd as
opportunity.________________________
____________
Page 5 of 7

Page 6 of 7

Page 7 of 7