This report presents a comprehensive business plan for launching Tutti and Fruity Bakery in London, UK. It begins with an introduction to the venture, followed by an evaluation of the target market, focusing on the youth demographic and competitive analysis, identifying key competitors like Peggy Porschen Cake Ltd. and Primrose Bakery. The report details the tangible and intangible resources required, including financial projections and the need for effective fund management. It proposes a business launch plan, outlining the necessary skills and capabilities of the entrepreneurs, such as risk-taking, leadership, and fund management. Additionally, the report formulates promotional activities and channels for pre- and post-launch, along with a monthly cash budget. It also discusses the legal forms of the venture and concludes with a summary of key findings and recommendations. The report emphasizes the importance of internal skills and capabilities, such as risk-taking ability, fund raising capacity, and leadership skills, in the success of a new business.