Comprehensive Business Plan for a YouTube TV Channel Venture

This business plan outlines the strategy for launching Rangot Tsasa, a TV entertainment channel on YouTube targeting the African diaspora. It details the company's mission to provide diverse content, including political discussions, social commentary, economic insights, and music entertainment. The plan includes a market analysis, highlighting the growing trend of YouTube viewership and the specific target audience in regions like France, Belgium, Germany, Africa, America, and the United Kingdom. Competitive advantages are identified as team dynamics and data-driven reporting. Sales and marketing strategies focus on maximizing profit and audience engagement. The financial plan emphasizes cost-effective operations within the e-commerce landscape, with a startup budget of $40,000. The business structure outlines key roles, from CEO to video editor, to ensure efficient operation and content creation. The ultimate goal is to establish Rangot Tsasa as a leading YouTube channel and a reputable brand, contributing a portion of profits to non-profit organizations.

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Table of Contents
Executive Summary...................................................................................................................3
Our Products and Services.........................................................................................................3
Vision Statement........................................................................................................................3
Mission Statement......................................................................................................................4
Business Structure......................................................................................................................4
Market Analysis.........................................................................................................................5
Competitive analysis..................................................................................................................5
Sales and Marketing Strategy.....................................................................................................6
Financial Plan.............................................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Executive Summary
YouTube is an online platform where the user could upload their videos, view share
and comment on the videos. YouTube video business channel is a subset of digital marketing
industry where the company work on the different channels. Rangot Tsasa is a new business
video channel which has been launched for the TV entertainment channel. This business will
be offering its numerous quality of videos, TV live shows, interviews, group discussion,
broadcasting and many more information to the African people who are living all over the
world. This will be helpful for the new business to work effectively and provide various kind
of information to their targeted customers who are living all over the world mainly in France,
Belgium, Germany, Africa, America and United Kingdom. The main target is to make a
small TV channel on the internet at YouTube. This will be associated and helpful for the
growth of the business in new and emerging technology market at the time of Pandemic
occurrence and its adverse impact on the offline business. This will be helpful for generating
the data and make systematic review to work and normally require the sum of $40000 for
the start-up budget. It will be helpful for completing a strategic business plan in different
segments.
Our Products and Services
Rangot Tsasa, is now streaming on the YouTube channel whose main aim is to earn
profit and generate large amount of revenue. The main aim is to provide a TV channel, that
include Political contain, Social gathering, Economical information’s and Music
entertainment. Furthermore, the viewers can also saw TV Shows lives, interviews and
groups’ discussion over the particular topics and individual’s report (Anthony, 2021). In
addition to this, it is included that the Rangot Tsasa provide some broadcasting news and
headlines for their targeted African people. This will help the owner to increase their viewers
and highlight the growth in different markets. All of these different products and services are
used to work and make systematic changes in the society and able to considered different
perspective and achieve applicability’s in different sector.
Vision Statement
The vision of the company is to create a vibrant and popular TV YouTube channel for
providing relevant services and growth into the market. The services which the company is
provided to their customers will not only recognised in UK market but it provided across the
world and generate large amount of revenue into the business. The main target of the Rangot

Tsasa is to become top rated YouTube channel and being the leader in the industry. It will be
helpful for the TV channel to work effectively into the online market and give tough
competition to their competitors (Colligan, 2021).
Mission Statement
The mission statement of Rangot Tsasa, is to not become popular over the YouTube
but become trending over the Facebook page and Instagram also. That will help the company
to grow and achieve desired objectives. The mission is linked to become a reputable brand
that is mainly focusing on some professional and music entertainment TV channels for the
African people. Furthermore, some percentage of the profit of the business is distributed in
non-profit organisation that additionally helpful in promoting the project by means of
different YouTube Video channels.
Business Structure
In order to make a successful YouTube business channel, it will be helpful for the owner
to produce a compressive business structure in the modern world. For the successful growth
of the business in practical basis, it is considered to be become a very strong and reliable
business structure (James, 2021). This is the reason behind opening a good structure and
work over the period of time. There are different positions that are needed after setting up the
business structure. After that recruitment process become the structure of the Rangot Tsasa.
Some of the significant positions that are occupied in the market are used to analyse are:
 Chief Executive Officer: The one who have control of all decisions and make
appropriate strategies related to the business planning.
 Digital Advertising Specialist: DAO is responsible for helping for maintain a brand
by working on effective marketing advertisement.
 Creative Director: They create the leads for the advertisement and designing the
project details in more effective ways.
 Sales and Marketing Executives: They are the one who appoint and manage the
sales and marketing process for the growth of the company and maintain the customer
relationship.
 Human Resources and Admin Manager: They are appointed for the other
employees of the business and provide a brief introduction to the others about the
business working and polices.

 Video Editor: They make the raw footage of the business by a film crew and
directors to make into final products for their customers into the market.
 Accountant: For preparing accounts and make effective tax returns, accountants are
the one who analyse the financial performance of the business.
Market Analysis
The trend of YouTube Videos are growing into the industry which has been
benefiting from the rapid change in the industry. It will be helpful for not expected for
decline to increase the sales as per the years pass to make the suitable changes. The language
which is spoken into the market is basically French. This channel is additionally working on
the Facebook and Instagram channel also. It will be helpful for the business to manage their
market segment and work on the targeted marker (Meadows, 2021). Its final targeted market
is related to TV stations, sports organisation, financial institution and other African people in
different channels. It will be helpful for generating different sectors to achieve different
sectors. All of these are associated to work effectively and make a significant market
analysis. This would be considered for grouping the projects to make favourably with
different competitors to change the different consideration in major areas. It is considered to
work and achieve identified to make targeted market to work and make effective workforce.
This business is work as per the growth to work in achieve success and manage to promote
the business effectively with their competitors into competitors.
Competitive analysis
The main competitive advantage for the company is in the power to make a team and
manage the different perspective for working effectively. This would be helpful for make a
team and manage highly driven TV reports that used by the new business to strengthen their
competitive environment. It is helpful for the owner of Rangot Tsasa to make excellent
workers and achieve setting targets in more effective ways. Aside from this, it is considered
that the company would make the strategic decision and work for analysing the situation and
manage the data in more effective ways. It is more effective to work and manage the data in
selected workforce and applied to the competitive market (Poell, Nieborg and Duffy, 2021).
For getting positive competitive advantage the new business should be able to provide growth
and achieve systematic market segment and discover the setting goals and achieve aims and
objective for the company’s success. Lastly, it is considered that all the employees are related
to make an effective growth and achieve success over the period of time and manage best

data within the industry. It will be helpful for the growth of the company to work effectively
and manage appropriate data to manage significant growth.
Sales and Marketing Strategy
Rangot Tsasa, arranging most of the effective and marketing strategy that would be
helpful for analysing the data and make systematic growth. Rangot Tsasa TV station on
YouTube channel have the aim of maximisation of profit and get more appropriate data to
ensure the success over there. Rangot Tsasa TV station make a producing statement for
different challenge that are associated to different segment and market analysis. It will be
helpful for the company to make effective sales, marketing and promotional strategies. That
would improve the sales and revenue in future and achieve the desired objectives in different
manners.
Financial Plan
This is the plan which is made for working on the feasibility of the business plan and
as it will be helpful for the company to work effectively and manage all the resources and
expenses in an appropriate manner. Furthermore, it is analysed that the company should make
appropriate cost and investment budget that will help the company to analyse sales, revenue
and expenses in different manner (Siegfried, 2021). The E-commerce industry has less
expense as compare to the offline business. But it has other expenses like software
installation, promotion, print, content writing and many more.

Conclusion
From the above report, it is analysed that the company is able to work effectively and
manage the data in most appropriate manner when they make effective business plan. This is
helpful for the YouTube Channel Company to become more concerned and offering high
quality of the products within the company. That will help the owner to manage all activities
efficiently and make success in near future. YouTube TV business channel is helpful for
different working and achieve systematic growth in owned and manage to achieve quality
that can be served in anywhere in world.

References
Books & Journals
Anthony, E.W., 2021. Additive as an Entrepreneur and Outreach Tool. In Women in 3D
Printing (pp. 165-180). Springer, Cham.
Colligan, P., 2021. YouTube Strategies 2015 How To Make And Market YouTube Videos
That Bring Hungry Online Buyers Straight To Your Products And Services.
Createspace Independent Pub.
James, S., 2021. Michael West:'Independent media is the future'. Green Left Weekly, (1298),
p.11.
Meadows, C.J., 2021. Famous Business Fusions: Ideas that Revolutionized Industries (Vol.
1). Walter de Gruyter GmbH & Co KG.
Poell, T., Nieborg, D.B. and Duffy, B.E., 2021. Platforms and cultural production. John
Wiley & Sons. Lunga, C.M. and Musvipwa, R., 2021. Analysing How Zimbabwe
Broadcasting Corporation (ZBC TV) and Eswatini TV (ESTV) Are Adapting to the
Digital Era. Television in Africa in the Digital Age, pp.189-210.
Siegfried, P., 2021. Strategic Management Business Cases and Management Concepts. BoD–
Books on Demand.