Brand Comparison Report: LG, Sony, and Samsung Televisions

This report provides a comparative analysis of three prominent television brands: LG, Sony, and Samsung. It examines key characteristics such as screen technology, price, resolution, maximum refresh rates, picture engine, and overall quality to determine which brand offers the best high-definition television experience. The report focuses on 55-inch televisions, specifically comparing the Samsung UA55H6400AR, LG 55UH770T, and Sony BRAVIA KD-55X8500B models. The research methodology involves online consumer reports and television informational guides, with the primary goal of informing consumers about the best products in the TV market. Despite limitations such as the lack of a standard measure due to unique brand designs and innovative technologies, the report aims to assist consumers in making informed choices and challenges other television brands to meet the quality standards set by these leading manufacturers. Desklib provides access to this report, along with a wealth of other study resources.

1.0 INTRODUCTION
1.1Purpose
The purpose of this report is to compare three brand televisions namely, LG, Sony and Samsung.
Therefore, the paper shall examine various characteristics of the TV such as the screen
technology used, price, resolution, maximum refresh rates, picture engine, and overall quality. At
the end of the report, one TV brand will be recommended. This recommendation is intended to
provide potential consumers of high-end TV products such as Samsung, LG and Sony with
information pertaining to the best quality HD televisions. Thus, the report is intended to assist in
the acquisition of the best televisions among consumers in the country.
1.2 Background Information
The invention of the television is one of the greatest inventions of all time. The first television
was invented during the late 19th Century. Ever since, individuals and corporations all over the
world have competed in making the best available brands that supersede the technology used by
their rivals. Today, the most competitive brands are Samsung, Sony and LG.
Sony Corporation is a Japanese company that diversifies its business portfolio to products such
as electronics, entertainment, gaming and financial services. Presently, the most prominent and
successful product for the company is their Sony television[1]. Their television brand is
esteemed as a high end consumer product associated with high quality, great picture resolution,
high sound and picture technology and many other factors. With the increased influx of other
television brands into the market over the years, Sony is still ranked as one of the best TV brands
all over the world.

Just like Sony, the Samsung Group is one of the biggest and most successful companies. It is a
Korean –based conglomerate with subsidiaries in a few other countries. Over the years, Samsun
has created a brand name for itself as one of the best TV producers in the world [2]. Today, the
company is continuously taking the leading role in developing the new technologies for the
television industry resulting in enhanced and improved consumer experience for views all over
the world. Today, Samsung stands out as a global leader, the number one producer of television
sets.
Likewise, LG is a global pioneer in the television industry and one of the best TV companies
today. Over the years, LG has initiated and utilized innovative television technologies to develop
some of the best quality television sets of all time[3]. As a result, the LG brand has become a
household name in the television industry over the years. Today, the quality of LG televisions is
only comparable to high end television companies such as Samsung and Sony.
In order to compare the three TV companies adequately, the report shall use factors such as
durability, quality, brand performance, and other significant features. In this report, we shall
compare 55 inch televisions from the three television companies. Specifically, Samsung
UA55H6400AR 55 inch LED Full HD TV shall be compared to LG 55UH770T 55 inch LED 4K
TV and the Sony BRAVIA KD-55X8500B 55 inch LED 4K TV.

Samsung
UA55H6400AR 55
inch LED Full HD TV
LG 55UH770T 55 inch LED 4K
TV
Sony BRAVIA KD-
55X8500B 55 inch LED
4K TV
Image
Features 3D Smart Tv, Not
curved
3D, smart TV 3D Smart TV, Not curved
Display 55Inch, Full HD, LED 55 Inch, LED, 4K 55 Inch, LED, 4K
Resolution Full HD 1920x1080 4K 3480x216 4K, 3480x2160
Smart features Web browser, gesture
control, Apps, Smart
Remote, Facebook.
Apps and Games, Skype
compatible, smart remote,
Facebook, web browser, voice
control
Apps, Skype compatible,
smart remote and
Facebook
3D Type Active Passive Active
Design 1241.4 x 717.4 x 64
mm, Colour: Black
1239 x 717 x 53.8 mm, Weight:
16.8 kg, Colour: Black
1232 x 741 x 66 mm,
Weight: 23.5 kg, Colour:
Black
Warranty 1 year 3 years 2 years
Ultra slim TV No Yes No
Aspect ratio 16:9 16:9 16:9

Other Display
features
Both digital and analog
clean view, Eco sensor,
3D hyper real engine,
micro dimming
3D color mapping, ultra
luminance, Wireless display,
True 4K engine, ColorPrime
plus, HDR 4K with Dolby
Vision
4K x-reality Pro comb
filter, frame dimming,
XReality Pro, Dynamic
backlight control.
Image format
supported
JPEG JPEG, JJPS, MPO JPEG, JPS
Video format
supported
3GP, Asf, AVI, FLV,
MKV, MP4,
MPEG2TS, TRP, VBO,
VOB, WEBM
DivX HD only 3GP, AVI, MKV, MOV,
MP4, MPEG-1, MPEG-2,
MPEG-4, MPEG2TS, TS,
VOB, WEBM, WMV
Audio formats
supported
AAC, MP3, DTS, MP2,
FLAC, AC3, MPEG,
PCM
HEAAC, MP3, MP2, AAC, AC3
(Dolby digital), PCM, WMA
FLAC, PCM, WMA,
WAV, AAC
Sound technology
used
Dolby MS10 Dolby digital Dolby digital, Dolby
digital plus, Dolby Pulse
Source [4]: (Gadgets Now, 2018).
1.3 Research Methodologies and Limitations

The research was conducted through online consumer reports and television informational guides
on the internet.
The report will assess the selected television brand based on the criteria mentioned below. The
main intention of conducting the assessment is to be able to present consumers of high end
television sets with the appropriate information on some of the best products in the TV market
and allow them to make an informed choice on selecting the best television set for their home or
business.
One major limitation encountered during the research is the lack of a standard measure. As such,
the three brands have independent brand designs and innovative technology used in making their
brands. As a result, it is extremely difficult to make a direct comparison between the brands since
they all utilize a unique technology and design.
1.4 Audience
The main intended audience for this document includes individual and corporate consumers of
television products throughout the world. Mainly, the report intends to inform them of the best
television brand globally that will offer them the greatest viewer experience. Also, the report is
written for other television brands throughout the world to inform them of the best brands and
their innovative technology to challenge them to reach the quality standards and customer
experience offered by this brand.
References

[1]M. Keenan, "Sony Corporation History & Background", Bizfluent, 2017. [Online]. Available:
https://bizfluent.com/about-5176244-sony-corporation-history-background.html. [Accessed: 05-
Apr- 2018].
[2]E. Beach, "The History of the Samsung TV", Techwalla, 2018. [Online]. Available:
https://www.techwalla.com/articles/the-history-of-the-samsung-tv. [Accessed: 05- Apr- 2018].
[3]"History of LG TV", LG MAGAZINE, 2018. [Online]. Available: http://www.lg.com/uk/lg-
magazine/article-tags/history-of-lg-tv. [Accessed: 05- Apr- 2018].
[4] “Compare Samsung UA55H6400AR 55 inch LED Full HD TV vs LG 55UH770T 55 inch
LED 4K TV vs Sony BRAVIA KD-55X8500B 55 inch LED 4K TV’, 2018. Gadgets Now.
[Online]. Available: https://www.gadgetsnow.com/compare-television/Samsung-
UA55H6400AR-55-inch-LED-Full-HD-TV-vs-LG-55UH770T-55-inch-LED-4K-TV-vs-Sony-
BRAVIA-KD-55X8500B-55-inch-LED-4K-TV [Accessed: 05- Apr- 2018].