BMGT7045: Marketing Plan for TVS Menswear New Category Launch

This report presents a comprehensive marketing plan for the launch of TVS Motors' new menswear category, 'Stunner,' in the United Kingdom. It begins with an executive summary and introduction, followed by an environmental analysis using PESTEL and SWOT frameworks to assess the external and internal environments. The report then delves into the strategic approach, utilizing segmentation, targeting, and positioning (STP) to define the target market and brand positioning, along with the Ansoff matrix. The marketing mix (4Ps) is outlined for product, price, place, and promotion, including persona development and communication channels. Finally, the report proposes a detailed marketing plan for the UK market, concluding with references and appendices. The plan aims to capitalize on the growing demand for menswear, focusing on sustainability and inclusivity to establish a strong market presence for the Stunner brand.