This report analyzes the marketing essentials of Twin Farms, a hotel situated near Burlington. It examines the hotel's marketing mix (product, place, price, promotion, process, people, and physical evidence) and strategies for creating customer value and engagement, particularly in the context of post-COVID-19 challenges. The report also discusses the effective use of digital marketing, including search engine marketing (SEM) and paid search advertising, to increase website visibility. A SWOT analysis identifies the hotel's strengths, weaknesses, opportunities, and threats, while a PESTLE analysis explores the political, economic, technological, legal, sociocultural, and environmental factors affecting the business. The report concludes with recommendations for leveraging digital and social media marketing to attract customers. Desklib provides access to similar solved assignments and resources for students.
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