MG412 - Principles of Marketing: 4Ps Marketing Mix Report

This report provides a comparative analysis of the marketing strategies of Twinings English Breakfast Tea and Yorkshire Tea, focusing on the 4Ps of the marketing mix: product, price, place, and promotion. The introduction defines the marketing mix and its importance in achieving market success. The main body of the report examines the target markets, product offerings, pricing strategies, distribution channels, and promotional activities of both companies. It highlights the differences in their approaches, such as Twinings' premium pricing and focus on social media promotion versus Yorkshire Tea's competitive pricing and emphasis on social responsibility. The report concludes by summarizing the key findings and the competitive advantages each company employs in the market. The report references academic sources to support its analysis of the marketing mix elements of the two tea brands.

Principles of Marketing
individual report: the 4Ps/
marketing mix.

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Marketing MIX..................................................................................................................................3
CONCLUSION.....................................................................................................................................6
References.............................................................................................................................................7

INTRODUCTION
Marketing mix is the tool which refers to the set of actions or the tactics , which is
used by the organizations to promote their product, services and their brand so they can
achieve success in the competitive market. There are four prices of the marketing mix which
are product, place, promotion and price.
This report will compare two companies Twinings English Breakfast tea and
Yorkshire Tea and it will compare on the bases of their price strategy. Place, product and
promotional strategy. This report will compare and define the strategies used by both
companies and how they are taking competitive advantages in the market.
MAIN BODY
Marketing MIX
Target market
Twinings English Breakfast tea is an English marketers of the tea and other beverage
which also include Hot chocolate , coffee and malt drink this all are base in Andover,
Hampshire. Their products are not based on any gender and their target customers are
between the age group of 10 to 60. Their product s such as tea is mostly drink by the adults
and coffee mostly drinks by the young people (Lilien, Rangaswamy and De Bruyn., 2017).
Their Drinks are related to the English culture and mostly drink by the English people so their
target markets are also countries where mostly English people live. People in the United
kingdom like see movie channels so Twinings English Breakfast tea are promoting their
product in a movie channels of the UK.
Yorkshire Tea is the family business which was started in 1886 in Harrogate, one of
the nicest town in the Yourkshire. This company is selling their tea in the lower prices which
can be affordable by the both higher and lower class people. Their main focus on the welfare
o the people so their tea is made with the proper care and them always look for the hingene.
Their target are every kind of people its depend on the quality of the lea. They are having
different categories of the tea from low to high. Their target market are American and Uk
market both because they believe on no discrimination on the people and they want to send
this message to every community.
Product
Twinings English Breakfast tea have divided their Tea into the three different parts
Fruit and Herbal Infusions, Green tea and Signature Blends. Fruit and Herbal tea is for the
people who life to taste natural and healthy tastes of the tea and this is good for the heath.
There product designs are different and unique and people can get this tea in a different

flavours and colours (Tuten., 2019). Green tea is for the people who want to maintain their
diet and they want to reduce their weight packaging of this product is average. Costliest tea of
the Twinings English Breakfast tea is their Signature Blend. This tea is exporting by the other
countries such as Assam and their taste is unique and special. Cost of the product is very high
and their packing and design makes this product look more expensive.
Yorkshire Tea
To maintain the quality Yorkshire Tea company mix the more than 15 flavours
in their tea to create unique taste. They are doing this from more than 130 years. They mainly
focus to give importance to the environment and their packaging as recyclable, reusable and
compostable as possible. There is no harm to the environment and this can be recyclable.
This also create good image among the people because this make them think like they are
also9 contribution toward the environment and it has no side effect to the environment and
animals as well. Yorkshire Tea, regular caffeinated tea, Standard box packaging with nice
traditional imager which shows the traditionalist and attract every kind of people to drink
this tea and enjoy their drink.
Price
Twinings English Breakfast tea have prices according to their quality and their
categories (Hamilton., 2018). their tea prices are higher as compare to the other tea
companies and they are using premium pricing strategy to attract customers so they can buy
their products. this company can show their presence at the high market and achieve their
business objectives and their business goals in the market. Here is their pricing of the
pro0du8cts -
Product Quantity Price (RS )
Twinings English Breakfast
tea,
100 counts 1871
Twinings English Breakfast
tea, Golden & Well Rounded
100 tea bags 600
Twinings Earl Grey Tea 100 tea Bags 910
Twinings , Classics, English
Breakfast Loose Tea
200 G 950
Yorkshire Tea prices are lower as compare to the Twinings English Breakfast tea,
they are selling herbal and natural tea which has no side effects on the health and the body of
the people. They are using competitive pricing strategy with the quality products. Their
products are for dabble and people can but their products easily. Here are their prices of the
product according to their quality and their quality of the products.
Product Quantity Price
Yorkshire Tea Taylor of
Harrogate Yorkshire Red
100 teabags 2112
Yorkshire Tea 250 tea bags 780

Taylors of Harrogate
Yorkshire Gold Black Tea
40 tea bags 414
Taylors of Harrogate,
Yorkshire Tea
160 counts , Black Tea bags 5135
Place
Twinings English Breakfast tea selling their product in the market of United Kingdom
and online stores. They do not expand their business outside the United Kingdom but they are
having collaboration with the online sides such as Amazon. Products of thee Twinings
English Breakfast tea are available on these platforms (Wu, and Li., 2018). Locally they are
selling their product through the stores of their own and other distribution also sell this
companies products,. Twinings English Breakfast tea brings their products from the India
where two places are famous for the tea and most premium and quality is found in the Assam
and Darjiling. They export their tea from this two places and sell it with their label and their
packaging.
Yorkshire Tea selling their product in all over the world and their target markets are
African market and UK markets. This n company is uses verities of tea grown in the Assam,
Kenya and Sri land. They are exporting their products from these countries and selling in this
both the markets. Now this company is thinking to expand their business in some other
developing countries where they can sell their products and show their presence as a
emerging bran (Massingham, and Pomering., 2017). This expansion plan will help this
company to achieve their goals and their objectives and they can take competitive
advantages in the other markets as well and show their presence in the others developing
countries.
Promotion
Twinings English Breakfast tea is promoting their products through the social media
platforms and Television channels. This is helping their company to attract people to but their
products. They also advertise their products at the social media platforms which helps this
company to reach to their target audience. Most of the promotion if their product done on the
websites where they are selling their products such as Amazon where they advertise other
products to they can sell their product and earn profit by selling. Marketing team of the
Twinings English Breakfast Tea Company sell their product by reach home of the people.
They get target from their company and when they complete their target they get reward from
the company.
Yorkshire Tea is not really advertising their products in the market. They are
international brand and they make their image in the international level through their social
work. They help people and gi9ve charity. Many media channels promote their brand in their
channels and for this kind of advertisement they do not have to pay money to those channels
and they can promote their products for the free of cost. They are also having their own team
who used to run campaign in the social media platforms to attract people and give charity for

the people. This makes their brand unique and this company is famous all aro0ut6 the world.
They advertising social media platforms so they can achieve their target and makes new
customers who are buy their products (Abril and Rodriguez-Cánovas., 2016). They have
experts in their team who know how to advertise their products and how they can reach to the
people. Before they also used to advertise their products on the television channels so
people their target are not fixed an they can show their work to the people. This was the main
reason for Yorkshire Tea company to advertise their products on the T.V channels. This
create good image among the people.
CONCLUSION
As per the This report has been compare two companies Twinings English Breakfast
tea and Yorkshire Tea and it has been compared on the bases of their price strategy. Place,
product and promotional strategy. This report has been defined the strategies used by both
companies and how they are taking competitive advantages in the market.

References
Books and journal
Lilien, G. L., Rangaswamy, A. and De Bruyn, A., 2017. Principles of Marketing
Engineering and Analytics. DecisionPro.
Tuten, T. L., 2019. Principles of Marketing for a Digital Age. SAGE Publications Limited.
Hamilton, C., 2018. Black Americans Past and Present Created Frugal Innovations and
Embraced Circular Economy Principles: The Marketing Dilemma. In 11th Annual
Conference of the EuroMed Academy of Business Research Advancements in National and
Global Business Theory and Practice.
Wu, Y. L. and Li, E. Y., 2018. Marketing mix, customer value, and customer loyalty in social
commerce. Internet Research.
Massingham, P. R. and Pomering, A. A., 2017. Introducing Knowledge Management to the
Marketing Mix.
Abril, C. and Rodriguez-Cánovas, B., 2016. Marketing mix effects on private labels brand
equity. European Journal of Management and Business Economics. 25(3). pp.168-175.