Digital Marketing Strategies: Case Study of Twitter and Instagram

This report provides an analysis of digital marketing strategies, with a specific focus on the application of Twitter and Instagram. It examines how these platforms contribute to communication strategies, using examples like Girls Scouts and Starbucks. The report explores the promotional aspects of marketing mix for both Twitter and Instagram, including product offerings. It also provides a ranking of the effectiveness of each platform and discusses current studies on digital marketing strategies, including real-life examples of their implementation. The conclusion emphasizes the importance of digital marketing in building brand awareness and generating leads through internet platforms, and the report includes references to relevant books and journals.