Digital Marketing Report: Twitter & Instagram Promotional Strategies

This report provides an overview of digital marketing strategies, focusing on the use of Twitter and Instagram for business promotion and brand awareness. It discusses how Twitter is used for advertising and managing consumer relations through tweets, while Instagram serves as a platform for sharing images and videos, particularly appealing to a younger demographic. The report ranks both platforms based on their effectiveness, noting Twitter's strength in reposting brand details and Instagram's popularity among teenagers and youth. Current studies highlight the increasing use of social media platforms for maximizing brand goodwill and updating consumers with new trends. The conclusion emphasizes the importance of utilizing various social media and digital selling sections for overall management orientation.

Digital Marketing

Table of content
 Introduction
 Digital marketing strategy
 Digital marketing example
 Twitter and the promotional aspects of the marketing mix
 The promotional aspects of the marketing mix
 Ranking of Twitter and Instagram
 Current studies on digital marketing strategies
 Conclusion
 Reference

Introduction
Digital marketing is also termed as the advertising organisation. It is used by various business and
management in respect to advertise their goods and facilities for developing awareness of their company at
marketplace.

Digital marketing strategy
Digital marketing plan of actions is an activity that are created by the business of management in respect to
advertise their products and facilities in an efficient way.

Digital marketing example
Social media and digital media marketing is termed as an essential
section for all the management.
 Twitter - Twitter is the term that defines the social communication
technique through which several individual to present less number
of tweets.
 Instagram - Instagram is termed as a social media platform that is
fastest growing marketing medium that involves several sections
of higher term of teenagers as consumers.

Twitter and the promotional aspects of the marketing mix
Twitter is utilized by the business of management in respect to advertise their goods and facilities. Hence, it
will manage and support the business in advertising their strategies and balance consumer relations.

The promotional aspects of the marketing mix
Instagram supports the individuals in advertising their images
and keep share it with their known. This alternative will
supports the management in excess awareness and publication
their manner of structure.

Ranking of Twitter and Instagram
 Twitter - Twitter are also getting high amount of
supports as the business of management will post
several tweets and details of their own brand goods
and facilities and individual will re-post on it.
 Instagram - Instagram is in one of the high term of
the platform for the management in advertising their
brand. As it will involve the basic orientated manner
of teenager and youth gathering.

Current studies on digital marketing strategies
At the present time various business of management are
using social media platform and digital media platform to
maximize their brand goodwill on Instagram and in this
application the management keep sharing their new
products and facilities images and videos and also
updating their consumers time to time with new trends.

Conclusion
From the above mentioned report it has been concluded that, the business of management utilizing several
sections of the social media and digital selling that manages the overall orientation.

Reference
 Lesmana, D. and Valentina, G.M., 2021. Digital Marketing Rumah Makan Padang Melalui Instagram
Berdasarkan Social Construction of Technology. COMMENTATE: Journal of Communication
Management, 2(1), pp.17-32.
 Akhlak, M.L.M., 2021. EFEKTIFITAS DAN EFISIENSI DIGITAL MARKETING MELALUI
OTOMATISASI INSTAGRAM. JURNAL TRANSFORMASI, 16(2).
 Nainggolan, R., 2021, May. Penerapan Sistem Digital Marketing Pada UMKM Gibs Bakery.
In ConCEPt-Conference on Community Engagement Project (Vol. 1, No. 1, pp. 2255-2260).
 Radchenko, Y., and et.al., 2021. Digital transformations of service marketing: theoretical fundamentals
and directions. ScienceRise,(2), pp.37-43.