Leadership and Strategy: An Analysis of the Twitter Case Study

This assignment analyzes the Twitter case study, evaluating its organizational mission through the Ashridge Sense of Mission Model and its strategic decisions using a 7-step decision-making process. The analysis examines Twitter's purpose, strategy, employee behavior, and values, highlighting weaknesses in its sense of mission. The study also investigates whether Twitter pursued a deliberate or emergent strategy, assessing its efforts to build and sustain a long-term competitive advantage, considering factors like user decline, market performance, and data security breaches. The assignment uses financial data and market trends to provide a comprehensive understanding of Twitter's strategic choices and their impact on its stakeholders. The analysis considers the impact of cyberattacks, declining user numbers, and the company's response to these challenges, evaluating the extent to which Twitter prioritized stakeholder interests and implemented effective strategies. The assignment concludes with an assessment of Twitter's current state and recommendations for future strategic directions.