Report on Accommodation Services, Ownership, and Front Office

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Added on  2023/01/13

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This report provides an overview of different types of accommodation services within the hospitality industry, including motels, hotels, and luxury lodges. It explores various ownership models, such as chain hotels, independently owned properties, and franchise hotels. The report discusses the roles of grading and classification systems, as well as online review sites, in attracting customers. It delves into front office functions, detailing the roles of front office managers, night audit managers, reception managers, and head concierges. The report also highlights the importance of front office operations in ensuring customer satisfaction and the interrelationship between front office and other departments. The report uses the Rosewood hotel as a case study to illustrate key concepts. The conclusion emphasizes the importance of effective accommodation, well-equipped infrastructure, and qualitative services in the hospitality sector.
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Different
types of
accommodati
on services
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TABLE OF CONTENT
INTRODUCTION
SCALE AND SIZE OF ACCOMMODATION SERVICES WITHIN HOSPITALITY INDUSTRY
DIFFERENT FORM OF OWNERSHIP AVAILABLE TO ACCOMMODATION SERVICES
ROLES THAT GRADING, CLASSIFICATION SYSTEMS AND ONLINE REVIEW SITES PLAY IN
ATTRACTING CUSTOMERS
FRONT OFFICE FUNCTIONS
KEY ROLES WITHIN FRONT OFFICE DEPARTMENT
CONCLUSION
REFERENCES
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Introduction
A brief history of the organization you have selected: Rosewood is a 5 star hotel that is
located in 252 High London, England, United kingdom with 262 rooms and 3 restaurants. It
was established by Hong Kong Chang family in 2013 and offer 24 hour valet parking to attract
large number of customers.
It provide accommodation facilities to people to effectively utilize their time and money by
spending time in Rosewood hotels.
It is Hotel that has well established infrastructure with all luxury amenities and additional
facilities to offer immerse pleasure and experience to guest
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Components of Hospitality
Industry
Hospitality industry provides services that effectively utilizing leisure time and
disposable income of customers in order to satisfy needs of customers beyond
their expectancy.
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Contribution of
accommodation sector to the
industry as a whole
Accommodation: It is place where people can stay and enjoy their vacation
without any stress and pressure out from their home.
There are four sector that contributed in Hospitality industry such as food and
beverage, Travel and tourism, recreation and lodging. Hospitality industry
contribute 3.6% in the GDP of UK and employment to 1.6 million people
thereby helping in economic development and growth of UK.
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Cont.
Accommodation is crucial part in hospitality industry as it provide temporary shelter to people to utilize their
leisure time and money effectively. World class amenities and infrastructure of Rosewood London helps in
attracting large number of customers. Different types of accommodation services in Hospitality industry such as
Motels, hotels, homestay, holiday homes and luxury lodges.
Motels accommodation: are suitable for high budget traveler as it has one or two bedroom units and
sometimes have cooking facilities and television.
Hotel: Provide shared bedroom and facilities, no free toiletries, free Wi-Fi and establish at good location
Serviced and non-serviced accommodation:
Serviced accommodation are those that provide all services to traveler such as food, cleaning room and free
Wi-Fi so that it can easily enjoy its vacation.
Non services accommodation are those where customers only make food a kitchen is provided to him, it is
also responsible for cooking food and cleaning room.
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Different forms of ownership
Chain Hotels:
It is part of main hotel that is owned and operated by single owner of hotels and restaurants locating at various
places across world.
Independently hotel
There are different types of ownership available to accommodation services such as independent and chain are two
basis kinds of hotel.
Independent owned properties:
The hotels that independently owned and operates its function thus have limited market share. They have large
number of employees and multifaceted range of accommodation, food and beverages. For example: Private owned
hotels are owned of the by individual thus it has autonomy in management decision. Managed hotel is another
examples as is that owner hire management company due to lack of experience in hospitality industry.
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Cont.
Luxury Hotels
Luxury lodge are extremely accommodating as it is unique properties provide
Spa treatment, privates golf pleasure to traveler thus unforgettable experience.
Franchise Hotels:
In it the person get right to use brand name and infrastructure of company to
expand its market share. Rosewood has used franchise hotel to expands its
market share and profitability.
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Grading and classification
systems
Classification system:
Customers classified hotels on the basis of types and range of accommodation offered and
then categories on the basis of particular criteria. Motels, Guest-house, hostels and self-
catering, flats, luxury lodges and homestay are some basis of classification of
accommodation services.
Grading
Customers grade hotels as per the experience and accommodation facilities of hotel through
symbol or rating such as 4-5 stars hotel offer luxury services to its customers.
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Grading and classification
systems
Different Types of Classification Systems
One Star: Most basic facilities like shelter and stay is provided to the customers which are coming
in the hotel.
Two Star: Facilities like food, shelter and the interiors are a little upgraded than the one star hotel.
Three Star: They are preferred by customers the most because the prices and facilities are
matching the expectations of the guests.
Four Star: Facilities which are improving and can give the customers all the service they expect
out of a hotel industry.
Five Star: Facilities like Spa, Swimming Pools, etc kind of facilities are given to the customers so
that they can have a comfortable stay.
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Roles of online sites on accommodation services
Online sites impact adversely on accommodation services now-a-day customers after deciding a particular location look for online reviews of
Hotels in the area they planned to travel. Due to digitalization, most people use online sites such as Trip Advisor in deciding hotel to look and book
hotels as they provide crucial information about various hotels.
Such sites compare between various hotels on the basis of price, accommodation and facilities offered by each of them. Mostly people trust on
such review and make choice to book hotel so the hotel that have excellent accommodation services have large number of quality review.
Thus, it can be state that online sites impact on accommodation services of hotels as they have to innovate and build well-equipped infrastructure
and accommodation to gain competitive advantages.
Roles played by classification, grading and review sites
Classification, grading and review sites plays an important role in influencing customers to book or choose a particular hotel. As by
classification they are able to choose hotel as per their needs such as if they require luxury accommodation is their preference they will prefer
luxury lodge that is 5 star graded. Online review sites helps in selecting best among various hotel on the basis of price, accommodation and
facilities provided by each of them.
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Cont.
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