Typo Retail Store: Adapting to the Future of Retail with Technology

This report examines the future of Typo retail store in the context of rapidly evolving internet technologies and online shopping trends. The introduction highlights the shift towards online shopping and the need for retail stores to adapt by establishing an online presence. The paper focuses on Typo, a gifts and stationery store, and its current operations, which include both physical and recently launched online stores. The core of the report discusses the importance of internet retailing in the 21st century, emphasizing the advantages of online shopping for both retailers and customers. It recommends that Typo personalize its technologies, use visual displays, and implement other apps to encourage online shoppers. The conclusion reinforces the significance of online retailing and its impact on globalization and cost efficiency, ultimately urging retail stores to prioritize online shops. The report references key academic sources that support its arguments.

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THE FUTURE OF RETAIL STORES
Introduction
Due to advancement in technology the business world is changing drastically. Many people
nowadays prefer to shop from the comfort of their homes and offices. As such, retail stores need
to evolve and adapt to the growing demand for online shopping. It is crucial for retail stores to
establish online shops in addition to the physical stores, to cater for the needs of their customers
in a diverse manner. Online shopping has increased significantly over the years due to the
popularity of smartphones as well as the growth of internet use (Agrebi and Jallais, p. 19). This
paper, therefore, focuses on Typo retail store and manner in which use of internet technologies
can improve its operations.
Typo retail store
Typo is a gifts and stationery store started in the year 2009 in Australia. It offers a broad range of
commodities ranging from gifts, stationery, décor items, flairs, homewares, DIY crafts, as well

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as cards and wraps. Distributed in ten countries with over 170 stores. Recently, it opened an
online store that ships their commodities worldwide. Apart from the lately opened online store,
customers have to access the stores physically and then purchase. However, due to improvement
in technology, it is important for retail shops to move from being brick and mortar stores to
online stores.
Internet Retailing
In the 21st century, internet usage has increased tremendously. The internet offers interactivity,
and connectivity to both retailers and customers. It is essential, therefore, for retail stores to take
advantage of the internet’s power and provide their customers with a new and exciting shopping
experience. Online shopping gives the retail stores a competitive edge over their rivals. Physical
stores (high street stores) that have not employed technology in their operations are on the verge
of facing stiff competition (Doherty and Ellis-Chadwick, p. 951) from stores that have
established electronic shopping.
Technology in retail operations
Customers’ needs drive the manner in which stores carry out their operations. With advanced
technology and smartphones, consumers now prefer to order for goods at their comfort and
delivery done. Therefore, buyers prefer out-of-store shopping to in-store-shopping. Use of
technology in business operations offers numerous advantages to both the retailers and the
customers. The customers can search for the commodity and find all the necessary information
before placing an order. On the other hand, the operations of the online stores are enhanced
(Grewal et al., p. 2) as well as their decision-making process.

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Recommendations on the use of internet technologies by Typo
Typo has 170 stores and only one online store that was opened recently. Several customers were
very excited that they could now do their shopping online. However, it necessary for the store to
personalize their technologies thereby making them user specific for them to maximize profits.
Typo also should focus more on using visual displays (Kahn, p. 34) and other apps that would
encourage online shoppers to shop efficiently.
Conclusion
We are living in the era of technology whereby almost everything is electronic-operated. Online
retailing and shopping has been accepted hugely, and the Internet-enabled revolution is so much
pronounced currently. Online retailing broadens target market hence globalization, and also, it
improves the cost efficiency of business operations. It is crucial, therefore, for retail stores to
consider operating online shops.

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References
Agrebi, S. and Jallais, J., 2015. Explain the intention to use smartphones for mobile shopping.
Journal of Retailing and Consumer Services, 22, pp.16-23.
Doherty, N.F. and Ellis-Chadwick, F., 2010. Internet retailing: the past, the present and the
future. International Journal of Retail & Distribution Management, 38(11/12), pp.943-965.
Grewal, D., Roggeveen, A.L. and Nordfält, J., 2017. The future of retailing. Journal of Retailing,
93(1), pp.1-6.
Kahn, B.E., 2017. Using Visual Design to Improve Customer Perceptions of Online
Assortments. Journal of Retailing, 93(1), pp.29-42.