U-Cabs Business Plan: Launching a Women-Only Cab Service in the UK

This report details the business plan for U-Cabs, a new cab service exclusively for women in the UK, addressing safety concerns and providing employment opportunities for female drivers. The plan outlines the company's mission to offer safe and comfortable transportation services 24/7, backed by market research indicating a strong need for such a service due to rising crime rates against women. The report explores investment opportunities, emphasizing the potential for significant returns based on the company's unique focus and growth potential. It also details how investments will be utilized for operations, advertising, and exploring growth opportunities. The company aims to start as an SME with plans to expand, focusing on customer satisfaction and creating a safe and reliable transportation option for women while prioritizing female employment.

Business Idea

Table of Contents
INTRODUCTION ..........................................................................................................................3
Introducing company and outlining the new ideas.....................................................................3
Data for backing up the idea of U-Cabs and understanding its need..........................................4
Investments and returns...............................................................................................................5
Usefulness of investments and funds gathered by U-Cabs.........................................................6
CONCLUSION ..............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Small and medium size businesses are those which are based on the innovative and
creative idea of an individual or group of individual. They make research in relation with their
ideas for understanding its credibility and then make plans for introducing them in market. A
new cab service is being introduced in market which is just for women and focuses on their
safety. In this report, an outline is provided about the services being introduced in market for
women, so that they can feel safe while travelling from one place to another. A proper data is
collected analysed before developing an idea like this and all the investment opportunities are
explored(Reymen and et. al., 2017). The finances and capital resources will be dependent on the
efficiency and effectiveness of the service idea. Therefore, a plan is made in which evaluation is
done about where and how much investment is needed in particular function or for performing
an activity. All the required data, plans and techniques are discussed in this report with proper
statistics.
Introducing company and outlining the new ideas
The name of the brand is U-Cabs, idea behind this business is to provide travel services
to women and specially those who work at night and stay away from their home. The uniqueness
of this ideas is this cab service is only available for women and the drivers are women too. There
are several cabs and taxi services present in UK for the people, but the main aim of U-Cabs is to
develop a service specifically for females and to make them feel safe.
Services which U-Cabs provide are availability for their customers 24*7 whenever they
need to travel from one location to another(Papadas, Avlonitis and Carrigan, 2017). These cab
services are exclusively for females and the services providers are also of same gender which
made it safe and trustworthy. All the cabs which are out there in the city taking rides are
managed by a unique software. They are being tracked by professionals all the time. Company
also emphasis on the comfort of their customers, so they pick them from their vary pickup
locations and drop their guests at their desired destinations. Strict instruction are given to all
drivers about the quality of the service they provide and customer satisfaction.
Another, perspective organisation is concentrating on is the safety of their female drivers
who are being employed with them. A very efficient software is present in company which has

all the details about the driver and the rider whom they are going to pickup. U-Cabs have various
teams which are engaged in several activities. Like conducting surveys, gathering all required
information about both the driver and the rider for safety of both of them, being in regular
communication with the driver from the moment they started their ride. These are some tracking
and safety measures company takes to make sure that both the driver and the customer are
feeling comfortable and safe while travelling.
Apart from these one more motive of U-Cabs is employment, company's first choice
while appointing staff is female personnel(DeNoble and Zoller, 2017). Until and unless company
is not finding any good experts for its operation they go for women staff, they have reflection of
this on their mission statement. Entity is developed with two basis ideas earning profits by
providing safety and comfortable services to their customers. Also, company is concentrating on
their employment strategy and giving preference to female candidates. These are some basic
points on which U-Cabs are concentrating and for which they are working.
Data for backing up the idea of U-Cabs and understanding its need
U-Cabs is a brand new service which is being introduced in market due to lot of reasons
and conditions of market. The idea is very simple, that is providing cab services to women but
the thought and need behind it is very big. As known that several cabs and taxi services are
offered by different brands to the population of UK. But the increased crime rates against women
has raised the need for this kind of service which is still not available for females.
The crime against women has passively increased in past few years which has led to raise
questions on the safety of women. They do not feel safe while going from one place to another,
they do not feel comfortable in travelling alone at nights and many other factors. Due to which
females have to make compromises in their lives, they do not work, if they do work they feel like
leaving workplace and reaching home on time(Ritter and Lettl, 2018). These things are hindering
their talents, stopping them to grow and breaking their confidence in themselves.
Here, the need of such service arise, U-Cabs are the first company which came into
existence for women. After, conducting a survey and proper evaluation of market its seen that
this kind of service is really required for betterment of women and making the environment more
safe for them. As female safety is a very serious issue and important the growth factor for this
business is huge. These situations, desires of women and need of nation will back the idea of
launching cab company which is driven by women and for women.

All the data collected from the outside world and specially taking opinion of females,
who really want to work and couldn't due to their safety reasons. The result shows great
opportunity for U-Cabs, initially company is starting with very low budget and with little capital.
Today, company will be launching as an SME (Small or Medium Enterprise), but gradually with
better business opportunities and growth U-Cabs will change into large organisation. The
company's plans are to work efficiently, fulfilling all its duties and attaining its objective of
giving safe travelling experience to customers.
Investments and returns
Overview:
U-Cabs is a small enterprise which is being developed with motive of providing
comforting and safe cab services to women. They planned their operations in such a way that
females can avail their services 24*7 and 365 days without any difficulties(Clifton and et. al.,
2019). U-Cabs is also a women driven business enterprise which is why they give all preference
to women, targeting females and fulfilling their needs or desires.
Business plan:
Company had planned its functions and operation in accordance with women, for giving
them what they require and for making them feel safe. This business idea has growth potential
which is analysed and evaluated after conducting surveys and understanding the market
conditions.
Problems:
 First and foremost problem which exist in economy is increasing crime against women
and unsafe environment creating due to it.
 On the other hand, women are facing lot of problems while travelling in cabs, they feel
uncomfortable and had to think twice before entering into a cab at nights(Hayter,
Lubynsky and Maroulis, 2017).
 Third case is not exactly a problem, but after considering opinion of women its is seen
that they need some service like U-Cabs, which is not there in market.
 Employment of females is also another, alarming case because they either do not prefer
to work because of increasing violence. Or they do not get proper opportunities because
of men dominating society and thinking of people.

To overcome these issues the idea of U-Cabs is developed by which company tries to eliminate
almost all the problems faced by women. Therefore, investment opportunities are also very good
in this business as it is known that this idea has growth potential. The strength of U-Cabs is its
uniqueness and rare ideology. Company is formed entirely for females, mainly targeting working
women, providing job opportunities for females by appointing female drivers and professionals.
No other cab or taxi services ever thought of this idea, so it is one of it kind making it potentially
strong for growth and expansion.
For now it just have capital of £50,000 but if business get proper recognized in market
and about that company is very confident then in just some time it U-Cabs will become the best
service provider to women. Investors will get their returns because of the growth potential of this
business idea. Soon the company will be making profits, engaging more employees and
increasing its customer base(Tukker and Tischner, 2017). The company can be more efficient
and productive if it gets proper investments along with chance of setting its foot in market.
Usefulness of investments and funds gathered by U-Cabs
Funds are the most important and essential resource for every organisation, required on
all levels and in every small activity of business. Money is something which is needed in
business from the very first stage and at all levels. Therefore, some of the criteria where U-Cabs
can be used are as follows:
 Operations- As it is known that money is the most essential resource, U-Cabs firstly will
use investments in conducting business actions and running the business. For instance, U-
Cabs will invest money in conducting market research, then accordingly they will make
plans and decide the number of cabs they require initially. Then after all the analysis they
will spend some money in employee hiring process which is another very costly
procedure. Many more activities are involved in operations which require funds for
producing effective results.
 Advertisement- Another activity which will require investments is advertising functions.
Company is developed but it will be of no use and will earn any profits until people do
not know about it(Geissdoerfer, Savaget and Evans, 2017). U-Cabs has to make their
presence in public so that their targeted market that is working women gets to know what
exactly company is offering. These advertisements can be done through various means,
for example U-Cabs can use social media as digital technology is part of people lives.

Therefore, it will help U-Cabs to reach to maximum audience and to attract more and
more women attention.
 Exploring growth opportunities- once, businesses are established properly now they
will explore new chances and new pathways for growth and expansion. These exploiting
and acquiring new opportunities will also need money and companies make reserves for
such action in past by keeping aside some amount of investments in reserve account. U-
Cabs will also require money and more investment in buying or hiring new cars so that
they can increase their coverage and earn more profits(Vezzetti, Alemanni and Morelli,
2017). This way they can reach to more customers or can be said as reaching to more
women who needs their services. Also, they are creating employment opportunities for
more females who are willing to work with their full potential.
These are some section in which U-Cabs will use its acquired investments for better functioning
of its operations, for obtaining growth opportunities and making its presence in public. By
performing all these activities effectively and efficiently the company will achieve its goals of
providing best cab services to women(França and et. al., 2017). Making them feel safe, secured
and riding comfortably from one place to another, giving them ease of work and becoming the
best cab service provider.
CONCLUSION
From the above report, it is concluded that new business ideas which are innovative and
unique from other businesses are very beneficial. It benefits are seen in little while giving the
owner good profits and enabling in achieving it predetermined objective or motives behind
developing the organisation. In the above assignment, proper outline of product and about the
company is delivered, its new business idea of becoming first cab service provider exclusively
for women is introduced. Then the data is provided which back's up the idea and reasons are
given due to which this business opportunity is explored. Moreover, various reasons are also
analysed behind the capability of this ideas and why investors should invest in it and that is the
growth potentiality of it. Several actions are also seen in which investments and funds are
required so that entity can achieve its objectives of providing best and safe experience to women.

REFERENCES
Books and Journal
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