Digitalization and Customer Choices in UAE Healthcare: A Review

This literature review examines the impact of digitalization on customer choices within the UAE healthcare sector. It explores how healthcare digitalization affects the quality and services provided by healthcare organizations, focusing on the influence of customers in adopting digitalization for better health choices. The review also discusses measures healthcare providers can implement to improve services through digitalization, such as telemedicine and AI-driven diagnostics. The analysis draws upon various sources, including journals, articles, and online resources, to provide a comprehensive overview of the current state and future trends of digital healthcare in the UAE, with the goal of enhancing patient experience and healthcare outcomes. Desklib offers a wealth of similar resources for students seeking academic support.

LITERATURE
REVIEW

Table of Contents
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW- MAIN BODY.......................................................................................1
Impact of Healthcare digitalisation on quality and services rendered by Health care
organisation in the UAE..............................................................................................................1
Influence of customers over digitalisation approach to make better choices about their health.2
Measures to healthcare providers with regard to use of Digitalisation in health services that
aids to promote better and improved services.............................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Literature review consist summary of the key sources and combines the synthesis an
summary. It is review article consisting of current knowledge and substantive findings and also
theoretical contribution to particular topic. These are secondary sources, and they do not mention
any new or original experimental work. It examines published information within a given period
of time in a particular subject field. In addition, academic paper's main focus is on developing
new theories and summarizing claims and other people's ideas without adding the new
contributions (Al Mutawa, 2013). In given report, literature review is one the basis of
Digitalization Affect The Customers’ Choice of Healthcare Providers in UAE. For collecting the
information about this concept, information will be gathered from secondary sources such as
books, articles, journals, magazines etc.
LITERATURE REVIEW- MAIN BODY
Impact of Healthcare digitalisation on quality and services rendered by Health care organisation
in the UAE
According to opinion of David Roberts (2018) Healthcare digitalisation is rapidly
evolving movement. Impact of the digitalisation related to health care services has been profound
to be expected in future. In this, technology is reshaping relationship among health care
providers, patients and health system. Through connecting the healthcare providers and patients,
their treatment can improved because of the real time collected data (Subramaniam, Singhal and
Hopkinson, 2019). The healthcare sector of UAE is rapidly expanding to meet with evolving
requirement of developing population and ambition of nation to become regional medical visitors
hub. In this, rapid expansion is challenging ability of UAE to give medical personnel and also
consists costs. Healthcare Information Technology market is set to develop swiftly. This
company has been executing the health information exchange and electronic health record
systems throughout country that helps to minimize the duplication, improve safety of patients
and medication errors etc. Through digitalization in healthcare, the health care organisations in
UAE take care the health of patients and focus of providing the high quality treatment or services
by reducing any errors. The health care organisations of UAE use digitalisation to give the
healthcare serviced from remote location (Almarri and Bhatti, 2015). In regards to this, UAE
focus on improving the healthcare by enhancing telemedicine adoption that enables patients to be

consult medical professionals with reach other from distance. It has minimized the hospital
visits, extended the healthcare services and limited patients movements among hospitals in order
to remote the locations.
When doctors and the patients both try the new treatments then they crossed their fingers.
Having the electronic sensors helps in analyse various types of the treatment possibilities at
cellular level. To administer the treatments through understanding diseased at the cellular level
can possible with the digital transformation. This kind of treatment is done by the small
technology in chips form to assure patients to give them safe drugs. On the other hand, genetic
engineering and use of the modified viruses can also fight the diseases. By using the genetic
engineering, human DNA is controversial and there are several boundaries to include while
doing testing (Alsqqa, 2017). Other than this, smart health monitors can gather the real time and
personalised data, encouraging the healthier lifestyles to feed in medical research. The healthcare
organisations in UAE introduced wearables into workplace to enhance performance. Through
monitoring stress level and employees staff, forms can suggest the healthier habits leading to the
high growth. On the other hand, by using digitalisation, healthcare organisations in UAE has
potential to give ability to be speed up and also make improvement in diagnostic capabilities
through managing the information flow in a better manner. Enhancing the better computing tools
will aids in filter and organise massive information amount that gathered in the electronic health
records so health issues of patients becomes more viable. It will help the physicians to quickly
arrive at accurate diagnosis (Seetharaman and et. al., 2019). Digitalisation helps healthcare
organisations to sift by vast data in health database to measure errors related to diagnostic and
minimize chance of errors that recurring in future. In this, computer aided detection has shown
value to helping the radiologists quickly and measure images for the pattern related to underlying
the disease like breast cancer at the time of mammography screening. Enhancement in the
available data, cutting edge and also testing capabilities means to entering long-promised
personalised latherer golden age. Through understanding the generic profile of a person in an
effective manner, therapies can used.
Influence of customers over digitalisation approach to make better choices about their health
On the basis of Jenny Harrison (2020) Impact of the digitalisation in health care services
has been profound and expected to be more profound in future. This is necessary to examine the
contribution of digital health services to the health system objectives in optimal manner. The

healthcare organisations are planning the future strategies for adopting digitalisation. It across
healthcare sector that helps the healthcare providers to develop critical and robust infrastructure
through focusing on requirements of patients. Digital future looks of healthcare promising as
patients are comfortable more in using the digital services for sensitive and complex.
Digitalisation in healthcare services can be regarded as powerful tools because it helps in provide
the services within remote locations. The customers get the better choices through using
digitalisation in healthcare organisations because by this they are able to gain the better services
and medical facilities in an effective manner (Awortwe, 2018). Digital technologies like
Predictive Analytics and Artificial Intelligence as well as the Wearables and Robotics support
healthcare sector in accurately and efficiently. Digitalisation makes this easier for the healthcare
professionals and patients to remain on similar page. Doctors and patients can develop as well as
maintain digital records of the medical history and uploaded to cloud where patient decide that
who grant access. The digitalisation emphasis on the inclusion of patient and compliance to
assure about positive experience of patience. In regards to this, medical practitioners require to
hear the concern of patient and also craft remedy that keeping particular preferences in to mind.
Willingness of patient or patient compliance to be comply with provided protocol that influence
well being and recovery. Other than this, technology is getting more smarter and from
monitoring the health rate to counting steps, small handheld gadgets can pretty much regarding
body. This is not just smartphone or smartphone but provide the medical wearable gadgets that
introduced with the time. The gadgets are connect to smartphone and after then connect the
smartphone with Internet then all necessary data about health can be properly transmitted to
cloud or doctor in the real time. Digitalisation has made this easier to be monitor the progress
and determine alarming conditions proactively.
Healthcare sector is ripe for the main changes (El Khatib, Al Blooshi and Al-Habeeb,
2015). From the chronic disease to radiology, there are endless opportunities to be leverage the
technology to be deploy, impactful and efficient interventions in care of patient. As evolvement
of payment structure, demand of patients from providers and volume of the available data can
continue enhance at staggering rate, the artificial intelligence is to be poised engine that derived
the improvements across care continuum. Other than this, digitalisation helps doctors to keeping
informed regarding medical history of doctors in each situation. As patients, there is a need to
develop and also maintain digital file on medical history, upload to cloud service and share with

doctors or people they want (Pitta, 2019). To frame in mind about customer experience, health
care organisations are seeking to be integrate latest technologies in business models and IT
architects to make improvement in services. At similar time, they grappling with new entrant to
marketplace and ever present the regulatory concerns. Some of the patients gave medical
situations that need to seek help of various specialists. It is important that various specialists
maintain the constant communication stream, to design better medical plan for patients. In
context to this, conflicting the medications can lead to be complications but with system in place
keep all specialists in loop that they can devise medication place that would not have conflicts
within. The innovative electronic service empowers user (Juwaheer, Pudaruth and Ramdin,
2012). Electronic service offering the symptoms of individual assessment and recommend for
treatment. When customers feel ill or sign into electronic service with bank identifiers or mobile
ID. Service will them make the smart assessment on arisen symptoms for an instance laryngeal
symptoms, back issue, headaches, cough etc.
Measures to healthcare providers with regard to use of Digitalisation in health services that aids
to promote better and improved services
On the basis of Juned Ghanchi (2020) Healthcare sector is different as the regulatory
norms in the healthcare are stringent more as comparison to big verticals. In this, there is an
optimization by digitalisation in healthcare. The patients have to face the main delays at different
treatment stages and right from the admission till discharge. It consists wait time at the labs for
different tests, waiting to gather medical reports, unavailability of the medical equipments etc. In
this case, the healthcare providers can act these processes through scanning gathered data from
different machines and also running by different analytics forms such as descriptive, predictive
and prescriptive. With introduction of sensors, actuators and IoT, result in unstructured and vast
big data. Big Data Analytics aids to determine patterns in different patients records and also
optimise precaution, complexity and saving more time (Venkatesh, Mathew and Singhal, 2019).
It helps healthcare service provider to match records of each patient with the existing samples. In
regards to this, Big Data, Artificial Intelligence and IoT help in provide the value to patient.
These all the connected devices transmit the viral data from location of patient to the hospital
staff. This permits to monitor health of patient in real time without beside patient. These all
devices use connected wirelessly heat monitors, glucometers and monitor blood pressure
(Masarra and Jha, 2015). IoT main application would be real time monitoring in ICU procedures.

These consists the devices for remote and wireless monitoring ultrasound of hospital
environment. On the other hand, Big data analytics enable the critical insights and real time
monitoring can be mainly obtained through tracking behaviour and communication pattern of
patients from different sources like wearables. In healthcare, digitalisation not equip the patients
with different application but also lets the healthcare providers to customise the treatment plan.
In context to digitalisation healthcare, healthcare providers require to adopt the electronic
medical records system that drive the communication and transparency across healthcare
delivery model (Khalid and Sarker, 2019). It is necessary that healthcare should assure about
digital and data driven strategies which adding to autonomy, purpose and mastery clinician
sense. Technology plays a necessary role in safety of patients through determining risks and also
minimizing harm in main care setting. Use of the digital technologies helps in support and
inform is necessary means to be empower health workforce at similar time to make improvement
the care quality in main health care.
CONCLUSION
It has been concluded from above mention report that digitalisation helps the healthcare
organisations to provide high quality or better services to consumers so that they can able to take
the good treatment and benefits. To collect information in literature review part, there has been
various sources used like magazines, internet sources, websites and others. In literature review
part has been discussed about the Impact of Healthcare digitalisation on quality and services
rendered by Health care organisation in the UAE. Through using the different digitalisation
technologies such as Artificial Intelligence helps the healthcare organisations to make
improvement in its services and provide better experience to customers or patients. Measures to
the healthcare providers about use of Digitalisation in health services that help in promote the
better as well as improved services has been studied here in detailed manner.

REFERENCES
Books & Journals
Al Mutawa, S. S., 2013. Factors that impact the acceptance of e-services in the public sector in
the United Arab Emirates case study: the general directorate of residency and
foreigners affairs (GDRFA)-UAE (Doctoral dissertation, University of Southern
Queensland).
Almarri, A. and Bhatti, T., 2015, May. Consumers Attitude towards the Use of Mobile Health
Apps: An Empirical Review. In The Second International Conference on Electrical and
Electronics Engineering, Clean Energy and Green Computing (EEECEGC2015) (pp.
56-63).
Alsqqa, M. A. M. M., 2017. How the online service influences customer satisfaction within the
banking sector in UAE: A comparative study between management and customer
perspective (Doctoral dissertation, Cardiff Metropolitan University).
Awortwe, M., 2018. Service quality delivery and its effect on customer satisfaction in Ghana
Water Company Limited in the Takoradi township (Doctoral dissertation, University of
Cape Coast).
El Khatib, M., Al Blooshi, S. and Al-Habeeb, A., 2015 The Challenge and Potential Solutions of
Reading Voluminous Electronic Medical Records (EMR): A Case Study from UAE.
Juwaheer, T. D., Pudaruth, S. and Ramdin, P., 2012. Factors influencing the adoption of internet
banking: a case study of commercial banks in Mauritius. World Journal of Science,
Technology and Sustainable Development.
Khalid, S. and Sarker, A. E., 2019. Public management innovations in the United Arab Emirates:
rationales, trends and outcomes. Asian Education and Development Studies.
Masarrat, G. and Jha, S., 2015. Assessing the impact of recession on consumer's behaviour: An
empirical study in Dubai. Researchers World. 6(3). p.119.
Pitta, S., 2019. Digital dentist: Providing specialized care through effortless technology:
Exploring the feasibility of digitalisation in enhancing CRM in dentistry (Doctoral
dissertation, Dublin Business School).
Seetharaman, A. and et. al., 2019. Customer expectation from industrial internet of things
(IIOT). Journal of Manufacturing Technology Management.
Subramaniam, R. K., Singhal, A. and Hopkinson, P., 2019, March. Role of Digital Marketing to
Enhance Medical Tourism in Hospitals of Dubai. In 2nd International Conference on
Tourism Research (p. 330).
Venkatesh, R., Mathew, L. and Singhal, T. K., 2019. Imperatives of business models and digital
transformation for digital services providers. International Journal of Business Data
Communications and Networking (IJBDCN). 15(1). pp.105-124.
Online
Ghanchi, J., 2020. 7 Healthcare Digital Technology Trends to Watch. [Online]. Available
through:<https://getreferralmd.com/2019/06/7-healthcare-digital-technology-trends-to-
watch/>.
Harrison, J., 2020. How Can The Healthcare Industry Benefit From Digitization?. [Online].
Available through: <https://magazine.startus.cc/how-can-healthcare-benefit-from-
digitization/>.

Roberts, D., 2018. 10 ways digital could transform healthcare. [Online]. Available through:
<https://www.ey.com/en_gl/digital/10-ways-digital-could-transform-healthcare>.

8