This applied research project examines Uber's market strategy and its ability to maintain a leading position in the Australian market despite competition and regulatory challenges. It explores various aspects of Uber's business, including Uber Eats and Uber Business, target market, competitive landscape, and business activities. A SWOT analysis identifies Uber's strengths, weaknesses, opportunities, and threats, considering both internal and external market factors such as political, economic, social, technological, environmental, and legal influences. The research aims to assess Uber's profitability and customer service, focusing on the perspectives of both consumers and drivers through interviews and surveys. The project outlines a detailed timeline, budget, and ethical considerations for conducting the research, with findings presented in a report that includes data analysis, interpretations, and conclusions. Desklib provides access to similar solved assignments and study tools for students.
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