This report provides a comprehensive analysis of Uber's business policy, starting with an overview of its founding and evolution in the ride-hailing industry. It delves into Uber's current situation, past performance, strategic posture including its mission, objectives, strategies, and policies. The analysis extends to the external environment, examining natural, societal (economic, technological, political/legal, sociocultural), and task environments (threat of new entrants, power of buyers, threat of substitution, power of suppliers, rivalry among competitors, and power of other stakeholders). The internal environment is assessed through corporate structure, culture, and resources (marketing, finance, R&D, operations, HR, and information systems). A SWOT analysis is performed, leading to strategic factor identification and recommended strategies for Uber to improve its business model and maintain its competitive edge. This document is available on Desklib, a platform offering study tools and resources for students.