This presentation provides a comprehensive analysis of Uber's operations within the hospitality and tourism sector. It begins with an introduction to Uber, highlighting its services, revenue, and leadership. The core of the presentation examines Uber's current market environment through the marketing mix (4Ps), including product offerings, pricing strategies, geographical reach, and promotional activities. It delves into market segmentation, considering geographic, demographic, and psychographic factors. A SWOT analysis identifies Uber's strengths, weaknesses, opportunities, and threats. The PESTLE framework assesses the political, social, technological, legal, economic, and environmental factors influencing Uber. The presentation addresses key marketing challenges, such as lead generation and content targeting. It concludes with recommendations for future improvements, including insurance, training programs, and enhanced financial controls, supported by a bibliography of relevant sources.
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