Uber's Business Strategy: Plans to Attract More People to Fewer Cars

This report provides an in-depth analysis of Uber Technologies Inc.'s strategy to attract more clients and increase market share. Founded in 2009, Uber operates as a peer-to-peer ridesharing, taxi cab, food delivery, and transportation network company. The report covers various aspects of Uber's business, including company ownership, background analysis, company structure, social responsibilities, corporate communication, company size, resources, incentives, and business strategies. It highlights Uber's horizontal management structure, global strategy, and focus on customer satisfaction. The report also touches on SWOT and PEST analysis, proposed solutions to market challenges, and a personal point of view on the suggestions, concluding with the company's potential for continued market leadership. Desklib provides access to this and other solved assignments for students.

Running head: UBER PLANS TO GET MORE PEOPLE INTO
FEWER CARS.
UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
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Contents
UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS..............................................................1
Introduction.................................................................................................................................................2
Company ownership....................................................................................................................................4
Background analysis....................................................................................................................................5
Company structure......................................................................................................................................5

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Social responsibilities..................................................................................................................................6
Corporate communication and public relations...........................................................................................6
Company size..............................................................................................................................................7
Company resources.....................................................................................................................................7
Incentives and rewards................................................................................................................................8
Business strategies.......................................................................................................................................9
Diversification strategies.............................................................................................................................9
SWOT and PEST analysis.........................................................................................................................10
The proposed solutions to the market challenges realized from the research.............................................10
My personal point of view upon the proposed suggestions......................................................................12
Conclusion.................................................................................................................................................12
References.................................................................................................................................................13
Final report
Topic: UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Executive summary
Introduction
Movement of goods and services require a vessel to be done. In today’s live and daily activities
transport is a major activity that facilitates social, economic and even cultural activities. On the
social activities, transport contributes in that for people to interact one on one, they must travel
and therefore transport means are required depending on the distance to be covered. The
travelers may require a transport means it may be by air, road or transport depending on the

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
location of the socialite. The type of transport required depends on the client to be transported
(Gilinsky Jr, 2018). In economic point of view, the goods to be consumed need to have a pace
utility that requires goods to be transported from areas of production so as to avail them to
customers for easy access. There also cultural activities that require transport means. Therefore it
came to the realization of a man of great mind and opportunistic that he implemented a project
and a business idea that serves the purpose of transport and even entertainment. The UBER
technologies INC. Company is a private business organization that provides peer to peer
ridesharing, taxi cab, food delivery and transportation. The company took the better part of the
market since the year two thousand and nine and therefore it has been a profit-making
organization providing services to clients that are friendly and even private. The company is
known to offer high quality services since the time of implementation. The works under low
rates and therefore it is affordable to the clients.. UBER taxis are confidential and therefore many
like it and prefer to travel by them. The large market and profit margin compelled the
management team to come up with more services since the company is well known the market
would come automatically. The CEO therefore planned to make the business more viable in the
market and compete favorably to achieve maximum profits. It is now a plan for the company to
attract more people or clients to the few cars which are not few but the translation the statement
is that the large number of the cars that are owned by UBER INC private company therefore to
have flooded market so that they may be viewed to be few due to the high demand of their
services.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Company ownership
The UBER technologies INC is a privately owned company that was founded by Travis Kalanick
Garrett camp in the year two thousand and nine. It has its headquarters in San Francisco,
California in the United States. The company has been competent despite the challenges that
arise from the other competitors it has really managed to carry and maintain its name and fame.
The guy just founded the company after doing a thorough research on the market and therefore
he saw the need to invent the project then implemented it under great zeal as a business
opportunity. The company has made greater profits the found just ran it after which he chose a
management team that is now working to ensure quality service and now the upcoming idea is to
attract and bring many people to the UBER INC Company to enjoy the services without
complaining. The more the company satisfies the customers the more clients are increasing the
UBER taxis are small cars which can manage the highest speed possible (van Acker, 2018). The
cars are convenient for transport of goods and even people their convenience lies in that they
may not be affected by city vehicle congestion caused jams and also road blockages since they
can penetrate through the streets at a supersonic velocity. The company has also managed to
serve the market in California San Francisco. It has more six hundred and thirty-three
subsidiaries all over the world thus translating to high growth despite that there other company
that offer the same services. The company expects to realize high-profit margin within the given
period of time probably annually.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Background analysis
The UBER technologies INC company is located in San Francisco, California in the United
States.The location of the company favors it in that America has the most favorable business
environment. The environment is enhancing factors like the political stability of the states. The
American states are known for their supremacy in power that covers very many departments the
states are politically stable since its residents are elite and therefore they don’t find the need to
have political differences. Ad the name suggests the states are united and therefore the unity
gives them a winning environment and the agility to achieve their goals with ease (Todd, 2018).
The states are also known by their wealth. The state's wealth contributes and creates the business
environment that favors all enterprises that, the potential investors find it easy to establish the
new business. The cultural factors of the state favor business growth since they don’t have
cultural differences due to diversities and common way of life to all members of the state. The
common way of living has been brought about by the unity with the residents. Generally, the
environment in California and the other locations of the UBER INC subsidiaries favor the UBER
activities and therefore the company fare very well.
Company structure
The company has a horizontal management structure that is led by a CEO who works with
aboard of directors to ensure there is effectiveness. The management of the company clearly
shows that there is a sophisticated way of management since they have a perfect decision and
develop wonderful ideas. it creates room for innovation since there are specialization and

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
division of labor. The company has a word success record in making wisest decisions and
therefore is the success of the business.
Social responsibilities
The company offers life assurance to its workers and even customers, therefore, the workers are
highly motivated as their hospital bills are catered for and therefore they are always brisk takers
to accommodate success for the businesses. The company has also chosen to pay some amounts
to its retired workers the services compels many workers to vie for jobs from the same company.
The company also over security by employing security officers from super government America
therefore in its operation the workers serve under a concussive atmosphere that makes them have
the sense of belonging. In addition, the company ensures no corruption and also accredits
personal etiquette to the workers. And even its clients.
Corporate communication and public relations
The company engages in both horizontal communication and vertical communication. The
communication used where appropriate and therefore the effectiveness of the business has paid it
and the company is now running under good public relations. It has been conducting researching
on customer feedback by conducting serves through switched-on an online survey company and
therefore the company has a complete knowledge of the customer’s tastes and preferences. The
company also conducts marketing activities like advertisements and promotions of its customers.
It uses televisions and websites and even bloggers to advertise its services and even produced
goods. These activities are helping the company and contributing to its success and prosperity.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Company size
The size of the company was analyzed by the number of workers and the financial position of the
business. The company has more than 2.4 million workers and it is employing more due to the
extension of the idea to bring more people in the company. The assets of the company total
almost up to a revenue of 15.7 billion dollars. The company experiences Increment every year
and therefore the workers work under motivation (Lamancusa, 2018). The workers in the
company enjoy offers such as overtime and other allowances. The company realizes greater
benefits from their assets the cars, online games and other e-business activities. The company
also sells vehicles and realizes quite a high profit.
Company resources
Due to many resources, the company has a large number of assets over the market, therefore, it is
in a position to outwit the other companies that carry out the same activities and offer similar
services. The company has been a leader in the transport sector of business and therefore it is
known to produce the best commodities ever despite the other upcoming companies. The
services offered by the UBER INC Company are relatively unique and satisfying to the
customers though there are few challenges arising but simultaneously being solved by the
company elite management team. The power of the company to solve the challenges have always
a success due to the analysis in the report that has been depicted and analyzed, searched on with
the solution being realized (Payne, 2018). The company aspires to lead the market in decades of
years, therefore, it is possible that it will carry the market in its multinational environment. The
company has point to resolve or collapse since it accumulates a large wealth. As we analyzed the

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
wealth of the company it is proving to own a wealth equivalent to billion times its initial capital
and the financial stability of the company confirms the workers are satisfied due how they show
the willingness to serve and perform in their jurisdiction.
Incentives and rewards
Due to the applied business strategy that is the global strategy, the company has been receiving
Incentives from its government and the newly ventured nations so as to offer cheap and quality
services. The company, therefore, has been realizing greater profits and the agility to manage its
operations. The company has also found a new way of doing things that because it is receiving
the Incentives the part of the business budget covered by the Incentives is used to necessitate
business activities hence good performances and thereby improving its financial position
(Poncin, 2018). The company also wins very many rewards from the government and other
nations for providing quality served and its sophisticated way of solving business weaknesses.
In two years time, the net revenue is expected to Increases by 49 percent which translates to a
very greater amount of Increment. In the side of the workers and customers, the company has
been known for giving to the community by sponsoring education and also games and sports
something that has contributed to its approval by many. The company also motivates the
customers by giving those satisfying salaries and basic allowances. The company also works
under a very powerful condition whereby satisfied employees work to satisfy its customers.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
Business strategies
The company has employed a more than one business strategy that enhances its activities
depending on the location of the business.
To begin with, the company is planning to engage in multi-national strategy. In the global
strategy, businesses are operating in a homogeneous market which has leveraged economies of
scale. These way businesses have the opportunity to boost their revenue since there is a
convergence of consumer needs and greater market Incentives. Moreover, the strategy offers
uniform global image for businesses thereby giving them a competitive edge in the market being
run by global companies. Due to the large market opportunity, the UBER taxis are expected to
project improved revenue (Dutson, 2018). The company requires that since the global strategy
applies in the multi-national environment there is an expectation of what the market will be
flooded to meet the idea that the UBER cars are few comparing to the attracted market thus
utilizing the few resources to achieve greater profits.
Diversification strategies
Due to changes in the environment the company seeks to adopt a swift flexibility so as to meet
the customers demand as the change demands. These changes come as a result of cultural
dynamism and even socio-economical dynamism depending the time (Jankowicz, 2018). They
may also be brought about by seasons and climate change and therefore the operating system is
termed to producing the best and giving a favor and a consideration to Avery change that arises
to its customers and clients.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
SWOT and PEST analysis
After doing a thorough research the researchers realized that there are other companies that offer
the same services to that of the UBER INC Company. The competitors may pose a stiff
completion on the market and thereby make the new idea to have a caged movement (Farr,
2018). The management team after conducting a market research it has realized that the
competition had come about due to change in technology since the Incorporation of modern
technology in the business sectors the competition has been a dynamic jurisdiction and therefore
changes take place second by second, minutes by minutes, hours by hours and even day by day
convincing the whole year in the same environment. The challenges are forcing the company to
improve its service SSO that it can compete favorably in the market. Apart from the digital part
of the change, the other companies are also posing a competition in that they offer cheap services
compared to those of the UBER INC private company. The company is also facing another
challenge that since the service of transportation that it offers they are confidential, to some
extent some client do fear due to the recorded cases of kidnap and therefore the kidnappers have
been known to use cars similar to that of UBER INC company of which they are not.
The proposed solutions to the market challenges realized from the research.
The company’s management committee has proposed to solve the market challenges realized by
introducing methods of doing its activities. To begin with, the company has planned to improve
its technology by doing an advanced research on a unique way of doing this like production of
super speed and powerful vehicles to use and sell. For their operating capital that is the file
operating cars are to be painted and bear a UBER technologies log for identification. The

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
uniqueness of the operating cars will clear the doubts of clients that they may be of kidnappers.
The act will solve a big challenge that has been a psychological issue to the clients. The work of
establishing the idea will take three and half months. Making the difference will make a new
operational system that all vehicles will be tracked both outside and inside view of the vehicle.
The strategy is aimed at monitoring bad habits of drivers who may exhaust the company's name
by having a double objective in the business, for example, some kidnappers may bribe some
UBER taxi operators to use their opportunity and get the people to kidnap. The issue of
kidnapping is inhuman and therefore it should be avoided to conserve human life since it leads to
madder and human humiliations and persecutions (Gorka, 2018). The issue of high prices, the
company is planning to device the cost of its services within two months period and therefore it
will charge affordable prices hence being the most and perfect in the market. When the company
will take control over the market it will be able to open and spread subsidiaries in that very
nation all over the world the company also aims at providing the highest quality services since
the done research has analyzed a new operating system that will be an end to end system. The
system is aimed at portraying a maximum security and comfort to the clients no matter the
season or location neither the technology of the jurisdiction. The due time of the booking will be
well known. the services will be more flexible and convenient to meet the customers demand and
to provide and avail an environment that will favor the tastes and preferences of the customers in
the market the company will promote customers will be consistent since there will be an
identification system of the person served and the location and even the cost of the service
provided.

UBER PLANS TO GET MORE PEOPLE INTO FEWER CARS.
My personal point of view upon the proposed suggestions
The company's management team has strongly worked to prove their prominence. The appointed
strategies are likely to work easily without raising other problematic issues the company's
strategy is a powerful global strategy that has core multi benefits in the market. Example awards,
incentives are some enjoyed benefits by both uber Inc company and its product consumers. The
company has a sophisticated operating s will definitely lead to success. The uber technology Inc
company has is depicting a class of work that has hardly been found in most of the production
companies in the world. The company has equal treatment to its employees and therefore a fare
game is played in the operational field. The game demands that every worker has power in his or
her office though the orders from the above are highly respected the company. The company is
therefore able to maintain its power and work upon the available tasks since it is focuses on
success. The plan of the business is determined by the power the business has and how skilled is
its personnel. The company well focused to work on the planned work and therefore time is well
utilized and the management team us always proving the atmosphere that favor the success of the
business.The company is in a position to outwit the others business due to its agility that has
been reinforced by the government of America. The position of the company also makes it a
powerful organization that is king in the market despite the modern technology.
Conclusion
To confine the whole report in the same wallet, the company has depicted a well and most
sophisticated way of operation and therefore it is a company that is laying a business foundation
for other investors to emulate due to their fairness and high levels of justice manifested in its