Business Capstone Project: Uber Technology Inc. Environment Analysis

This business capstone project analyzes the environment and market competition of Uber Technologies Inc. The report details the project's progress, including challenges faced during internal and external environmental analyses, such as SWOT and PESTLE analyses, and the assessment of Uber's competitive market. Challenges included group dynamics, undefined project goals, scope changes, inadequate skills, lack of accountability, and communication issues. The student group implemented solutions like professional communication training, adoption of digital systems, and supervisor assistance. The report also mentions the lack of direct support from Uber and difficulties in accessing information. The project's methodology involved forming a project group, planning a schedule, and seeking permission from Uber. The report references various academic sources related to Uber's impact, disruptive innovation, and market dynamics.

Running head: BUSINESS CAPSTONE PROJECT
Business Capstone Project: UBER business Environment
Name of the student:
Name of the university:

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Progress report 1
In the current technical era, Application software has become of the most widely used
technologies. Not only large or business organizations but also many of the start up businesses
are also using the concept of application software for commercial success. For this report the
nominated topic is “Analysis of UBER Technology Inc. environment and its market
competition”. During the project progress phase many challenges were raised and accordingly
In order to present the final report with all added values there are certain phases those
have to follow during the report formation period. Just after the selection of the topic the project
group has been formed and before starting the assignment a schedule has been planned
accordingly. For the successful completion of each phase time has been estimated. In order to
accomplish the assignment it is necessary to complete each of the phases within the allotted time.
At the beginning the project group was formed and the group was consists of four
students, as more than four students are not allowed in a group. After successful formation of
the group the project group had to register the proposed project topic that is “Analysis of UBER
Technology Inc. environment and its market competition”.
Group issues: As the project group was consists of four different people thus their
thoughts were different and they failed to meet one project requirement following a single path
direction.
Challenges with internal analysis: During the project development phase, internal
environment analyses are done in terms of SWOT and PESTLE. During this phase are the
project group faced major challenges.

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Challenges with external analysis: During external environment analysis, or while
measuring competitive market of UBER Technologies, many other service providers and their
service details such as OLA, Taxi for sure etc are also analyzed. During this phase also the
project group faces serious challenges.
Growth strategy analysis: The growth strategy used by UBER is very much
complicated thus while analyzing the growth strategy of UBER the project group faced major
challenge accordingly.
As the nominated project was based on real world company thus in details, company
background rather the company profile has to be submitted before further progress. In order to
give proper information about the project it may happen that the project group has to interact
with the employees or executive of the company.
Thus, in the project initiation phase the project submitted a requested permission letter
from the UBER Technologies itself. This is referred to as an solution for the project group that
evidentially mitigated the issues of professional project development. After getting approval
from the lecturer the student group can easily move for further detail analysis. It is expected that
from company survey the employee and executives will help a lot to prepare the project report.
As per the instruction the final project report has to be submitted within 15 weeks from the
starting. Thus, the total time was divided accordingly.

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Progress report 2
After the completion of some of the phases the progress report 2 was prepared. During
the project progress phase 2 many challenges are raised. The lists of challenges are as follows
Lack of support: First of all UBER Technologies Inc does not have any particular office
where the student group can contact directly to request from the permission letter. Most of the
helpline numbers of UBER are toll free and computerized thus the student group were unable to
share their actual requirement.
Undefined project goal: Undefined goal was another issue, because the aim of the
project was just not to analysis current environment of UBER Technologies rather analyzing its
competitive market also. As there are many companies which serve similar services like UBER,
thus competitive market analysis was a major challenge.
Scope changes: Scope creep was another challenge faced by the project development
group, this happened because during the project development phase, the project scope extended
beyond the original objective set in the project initiation phase.
Inadequate skill: Due to inadequate skill and previous knowledge regarding project
development, during the project development phase certain issues were raised.
Lack of accountability: As it was a student project team thus there was no one leader
who might lead the project team towards success. The project faced a long time halt due to lack
of proper project accountability.

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Lack of technology usage: During the project development phase many information
were collected but as the student group was using traditional information management aspects
thus many time it was become difficult to fetch a single data. Thus, information management
was raised as one of the major difficulty rather challenge during the project development phase.
Lack of communication: The members belong to the project team are not necessarily
thinks in same way. As the entire project team members gave their ideas for developing the
project thus, serious conflict raised within the project team as they were not professionally
trained.
Incorrect risk management: It is necessary for any project that whether in the starting
or in the development phase it will face some risks. As the student group failed to develop
professional risk management approaches thus, the project group faced serious challenges.
During the project development phase the project group faced many challenges thus
accordingly they also planned to develop certain solution to combat the challenges and to
implement the project successfully.
Professional training on communication: In order to avoid all inert organizational and
intra organizational conflicts the project group took professional training during the project
development phase.
Adoption of technical advances: In addition to professional training as the project
group was facing data management challenges thus, after certain time they adopted a digital
automatic system. It helped them to insert and access information easily and the system was not
at all time consuming.

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Supervisor assistance: Apart from this the above mentioned solutions for all the
challenges the major solution was getting support from the project supervisor. The project
supervisor helped the project team a lot during information collection and its analysis.

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References
Alley, J.K., 2016. The Impact of Uber Technologies on the New York City Transportation
Industry.
Cohen, P., Hahn, R., Hall, J., Levitt, S. and Metcalfe, R., 2016. Using big data to estimate
consumer surplus: The case of uber (No. w22627). National Bureau of Economic Research.
Cramer, J. and Krueger, A.B., 2016. Disruptive change in the taxi business: The case of
Uber. American Economic Review, 106(5), pp.177-82.
Enoch, M.P., 2015. How a rapid modal convergence into a universal automated taxi service
could be the future for local passenger transport. Technology Analysis & Strategic
Management, 27(8), pp.910-924.
Geradin, D., 2015. Should Uber be allowed to compete in Europe? And if so how?.
Groff, A.L., Callegari, P. and Madden, P.M., 2015. Platforms Like Uber and the Blurred Line
Between Independent Contractors and Employees. Computer Law Review International, 16(6),
pp.166-171.
Isaac, E., 2014. Disruptive innovation: Risk-shifting and precarity in the age of Uber. Berkeley
Roundtable on the International Economy,[University of California, Berkeley].
Salnikov, V., Lambiotte, R., Noulas, A. and Mascolo, C., 2015. OpenStreetCab: exploiting taxi
mobility patterns in New York City to reduce commuter costs. arXiv preprint arXiv:1503.03021.

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